(And You Should Too!)
By a a quick show of hands, which do you personally thinks, (absolutely) makes the very best lead magnets? Digital or physical?
And no, it’s not necessarily a trick question.
Which means, there really is no one certain definite, (one size) definitely fits all answer!
In fact, it really, probably has more to do with, “who” or “whom” makes up your ideal target audience, correct?
Because clearly, in some cases, the really cool digital lead magnets, will be far more appealing to some target audiences.
While other times, without question, the absolute best lead magnets, will be something physically appealing, that some of your very best, (brand new), first time, and or repeat customers, clients and or patients, can physically hold in their hands.
Don’t you agree? And in order for you and I, to really be effective, with regards to lead generating, deciding on the very best lead magnets, is simply not an option.
So let’s take a closer look and see if doesn’t become totally obvious, “why“, some of today’s savviest entrepreneurs, definitely prefer, the very best lead magnets, to some of the very best, (traditional) advertising rates!
So Why Do Some Of Today’s Savviest Entrepreneurs Prefer The Very Best Lead Magnets To Some Of The Very Conventional Advertising Rates?
(And Why Should You Too?)
Strictly from an underground, ninja marketing perspective, certain types of physical giveaways, (under) the right situations, can and will, cause some of your very best , potential first time customers and your (extremely loyal) repeat customers, patients and or clients, to take the precise actions, you want or expect them to!
And they’ll consistently do so, if your physical incentives, wet their greed glands!Let’s take a closer look, at a few concrete examples.Case in point; let’s say a local jeweler wants to accomplish (at least) two major goals.
1.) Major goal # one: They want to target, (and attract) a more affluent, and socially connected upscale clientele, in order to not only convert them into initial first time customers, but long term repeat customers, that purchase over and over again!
For years and years to come, and refer a ton of brand new first time customers as well!
Your Entrepreneurial Skills Can And Definitely Will Help Move Your Business And Or Service Forward!
2.) Major goal # two: And they also want to create an enormous, highly responsive opt in email/ text message VIP subscriber base, they can contact frequently, without spending an upfront out of pocket fortune, in order to do so!
Which means, they’ll eagerly, inexpensively test various proven marketing strategies, and or tactics, in order to accomplish these two major goals!
The Right Market Tested Lead Magnets Definitely Holds The Key To Your Long Term Profits Vault!
For one thing, once you, (and or) your major competitors, know and at least, (partially) understands, the total lifetime customer value marketing concept, tons of extremely viable, previously un thought of, and or previously ignored marketing opportunities and or possibilities, readily open up to you.
Case in point. Let’s say you’re an extremely savvy jeweler, and you’re looking for some potentially profitable, unconventional marketing opportunities, to help you accomplish, your aforementioned, two primary goals.
Inside your store, you place a giant display booth and table,right in the center of your store, and you’ll be aggressively (in house) promoting, to your daily foot traffic, especially, ten weeks before Xmas and new years day!
Successful Entrepreneurs Learn How To Successfully Leverage Even The Most Routine Of Situations! (And You Definitely Should Too!)
You’re promoting a free drawing, where you have pictures of a $5,000 dollar, diamond studded necklace and a really nice pair of women’s, diamond studded earrings, that would normally retail for at least $800 dollars a pair!
And you’re asking your visitors/customers, to guess the exact (suggested) retail price of both items!
And in order to enter the drawing, they have to ask the attractive young lady seated at the booth, for an entry card. And when they do so, they will be offered an “OTO”, (One Time Only), potential upsell offer.
Who Says Your Small Business Marketing Strategies Have To Follow Conventional Wisdom?
The young lady will direct the entrants to look at a picture on the table. And this will be a picture of an absolutely beautiful, eye catching $2,000 dollar, diamond studded necklace!
And they can enter a “raffle” and make a one time payment of just $50 dollars (or X), for a chance to win it!
And every person, (male or female) that enters the raffle, and pays the one time $50 dollar entrance fee, they automatically receive one diamond studded women’s earring, worth at least $150 dollars or X!(Or $300 dollars a pair.)
And they’re (immediately) handed an extremely time sensitive VIP discount coupon,and as long as they bring it back to the/your store before it expires completely worthless, and they bring at least one guest with them whose 18 and over, they automatically get the other women’s $150 dollar , diamond studded earring free!
This Is How You Put Your Lead Generation Efforts On Steroids!
And let’s say a mere 250, (primarily women), per day,seven days a week, gladly pay the one time entry fee of just $50 dollars (or X), for the chance to win the $2,000 dollar women’s necklace.
And in order to be considered eligible to do so, those entrants, have to also be on the jewelers VIP opt in email/text message list, otherwise,(all non subscribers) have to pay a one time “raffle” entry fee of $500 dollars!
And it’s probably safe to presume, at least 99% of them will conclude, it’s best to join the jeweler, and (or your) VIP opt in email/ text message list, correct?
In part two you’ll discover “what” happens, in the event, no entrant guesses the exact amount!
Your Small Business Marketing Skills Are Potentially As Valuable As A Major Celebrities Endorsement!
But until then, are you starting to see “why”, some of today’s savviest entrepreneurs actually prefer some of the very best lead magnets, over some of the very best conventional advertising rates? Say yes!
Great! See you in just a little bit,directly ahead in part two!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
