(And Them Some!)
Recently while I was in a mall in my local area. As I walked around the mall about 30 minutes before my appointment. I couldn’t help but notice a ton of currently untapped.
Or at best massively underutilized lead generation strategy possibilities. Because I saw consumers ordering food in the food court. And as they walked away from the vendor. None of them seemed to be offering these (lifeblood!) paying customers any type of extremely time sensitive “bounce back” offers of any kind. (Say it isn’t so.)
What a wasted opportunity…
Now Is The Perfect Time To Minimize Your Performance Gaps!
For a second imagine what will definitely start happening to the positive word of mouth and mouse buzz. Let’s say there’s a grand total of 180 open stores in this particular mall. Ninety on the lower level and 90 on the upper level.
And each one commits to just $50 or x dollars per day. And this money is used by the directors/administrators of the mall to constantly generate a daily flood of foot traffic to the mall. This means a grand total of $9,000 dollars or X.
Whenever someone orders food from the 12 or X number of different food vendors in the food court. They are automatically allowed to reach into a daily grab bag.
One for the ladies the other for the men. And these extremely time sensitive discount coupons will last anywhere from 24-72 hours max.
And the recipient can either come to the participating store alone. And save 10 or X% off up to $100 or X amount of dollars. Or simply for dragging a friend with them whose at least 18. They automatically save 40 or X% off any purchases they make at their choice of any participating vendor located in the mall.
Up to $1,500 or X amount or dollars. And as long as their friend joins the malls opt in email list before they leave the mall that day.
They automatically save 30 or X% off any participating vendors goodies. Up to $1,000 or X amount of dollars.
Entrepreneur What Starts To Happen When Word Starts To Systematically Spread Both On And Offline About Your Awesome Business Or Services?
Remember this is just a hypothetical marketing example. Which is being used for hypothetical marketing illustration purposes only.
So the mall has this $9,000 or X thousand dollar daily marketing budget. So when these local men & women order food from the food court. At least ten or X number of the daily grab prizes.
Wil be split into five daily grand prize winners for the ladies. And five grand prize winners for the men. Each day at least five women and men will win an extremely time sensitive $25 or X dollar gift certificate to purchase food from any participating vendor in the food court.
And simply for dragging a friend with them. The friend automatically wins a free large beverage of their choice from that particular food vendor.
(And the cost of the large or Xtra large beverage’s cost is not deducted from the $25 or X dollar credit.)
This way as soon or before they get back to their tribe. You know a certain percentage of them will definitely start texting friends, family members, siblings, co-workers and in-laws etc, right?
Imagine What They’ll Be Able To Do With A Marketing Budget Twice As Large!
And at least five times per day at least five men ( who are at least 18 years of age.) Who eat at the food court. They will reach into the grab bag for men and have a chance to win a state of the art tablet.
And when they come to retail appliance center located in the mall. (In order to redeem their extremely time sensitive discount coupon offer.) They come alone and for a extremely limited time.
They can save 10 or X% off up to $300 or X amount of dollars. But strictly for dragging a friend with him. Whose at least 18.
They not only get to purchase the state of art tablet at the retailers actual hard cost. Up to $1,200 or X amount of dollars.
Entrepreneur Do Your Current Lead Generation Efforts consistently Produce Both Word Of Mouth And Mouse Results Like This? (Would You Like Them To?)
And as long as their friend also joins both the mall’s main opt-in email list. Plus enter the retailers opt-in email list free drawing.
For their chance to save 30 or X% off up to $1,000 or X amount of dollars. And once a day at least one woman (whose at least 18), who eats at the food court. She’ll win an extremely time sensitive discount coupon.
From a popular, upscale women’s shoe store located in the mall. And she can will a pair of $500 or X dollar power pumps of her choice. (Provided their currently in stock.
And as long as she drags a friend with her whose at least 18. Before the extremely time sensitive discount coupon expires. She ca automatically choose one pair of power pumps which typically retail for at least $900 or X amount of dollars.
So you know both she and her friend will definitely take to social media like crazy, agreed?
As Word Steadily Spreads Word Will Definitely Continue To Spread! (Both On And Offline!)
And about 45 or X number of days before Xmas. The daily budget from each participating vendor automatically doubles. (So in this particular hypothetical marketing example only. Each participating vendor now pledges $100 or X dollars per day.)
Now every daily grab prize will at least double. So imagine what type of positive word of mouth or mouse frenzy will constantly be created.
Imagine “how” many text messages, phone calls and Facebook lives or short Tik- Tok video reels will be created.
With five or X times per day. At least 45 or X number of days before X. At five or X number of local women, (who are least 18), who eat at the food court.
They reach into the daily grab bag and win an extremely time sensitive gift certificate to one of the most popular ladies boutique gift shops currently located within the mall.
Since These Local Consumers Will Definitely Be Spending Their Extremely Hard Earned Money Somewhere! (It May As Well Be At Your Place Of Business!)
And they can purchase up to $75 or X dollars worth of the boutiques goodies for free. But simply for dragging a friend with them whose at least 18.
Before the extremely time sensitive gift certificate expires worthless. They automatically earn a $125 or X dollar credit. And as long as their friend also joins the mall’s opt-in email list before they leave that particular boutique.
They automatically save up to 30 or X % off their total purchases. Up to $1,000 or X amount of dollars. Hopefully you can now much better appreciate “how” a rather simple lead generation strategy or two.
Can ultimately lead to some major, previously untapped profit centers. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this or any other post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
Wow! These are many tips, and I’ve been thinking of a strategy for lead generations. Thank you for sharing these valuable tips. Please keep on updating; I will probably follow every article you have written. You’re a big help.
Thanks Bruce.
I’m glad you found some value in the post.
Hopefully implementing what you discovered will
help you and your top JV or cross promotional partners
make it to the very next level or two.