Why These Successful Marketing Strategies And Tactics Are So Evergreen!
More than likely you’re already aware how extremely hard, your typical small business owner or service provider has to work in order keep the lights on, correct? In fact any time there’s even the slightest shift in their local economy they are one of the first to feel the affects, right?
So if the locals scale back their spending due to their hours being temporary reduced. Or if they lose their employment altogether due the totally unexpected consequences of a pandemic like covid.
Sadly this ripple affect causes some aspiring entrepreneurs to hit a temporary or permanent financial tailspin. And a large percentage of them never recover. On the other hand. With the right market tested tweaks and ongoing strategic adjustments. You or your major competitors can quickly discover “how” and why certain fundamental successful marketing strategies and tactics are virtually evergreen.
And if they’re not entrepreneur. After initially reading and re-reading this particular most. You’ll know and better appreciate “why” they definitely should be.
Proof Positive Successful Brand Development Is Just A Tad More Than Fancy Logos And Catchy Taglines!
Case in point. Let’s say you or you spouse (and or) live in significant other own and operate a non franchised Mom & pop style yoga studio. And over the last seven years your business continuously grew. To the point you’ve actually needed to relocate to a larger far more robust and at least 23% more expensive facilities in the last two years alone. (Way to go and major congrats on your continuous success.)
Then the pandemic hit. And suddenly not only do you find yourself like so many others in your shoes going about re-creating your business/marketing/promotional plans.
But on top or in the midst of this ever growing financial crisis. Suddenly your facility is all but or temporarily totally empty. Right? Obviously you’re still on the hook for any and all of your financial commitments, right? And these financial can or could quickly spill over into your personal life, right? Meaning your marriage or personal relationships can and definitely will be put to the test.
First of all (entrepreneur) while there definitely is no one size fits all so called “magic bullet” solutions here. There are most definitely some little known, tried and true marketing/promotional strategies you simply have to inexpensively A/B split test.
Or you’re simply leaving a fortune on the table. Say what?
Entrepreneur When Are You Going To Get To The Point Where Your Business Or Service Works Harder For You! (Than You Do On It!)
That’s definitely a slightly different twist for the vast majority of aspiring on or offline entrepreneurs. Is it not? No doubt. Being strategic also means being extremely practical. Huh? First off you’re not going to overcome these ongoing financial challenges in a single bound,
So like the question begs answering. “How do you eat an elephant?” One bite at a time. Let’s first turn to “how” you can start strategically turning things around. One proven marketing/promotional solution at a time.
Since (for the time being) your audience or isn’t willing to come to you. Meaning get in their car or ride their bike to where you are. You or your instructors will temporarily need to offer a virtual solution of some kind, correct?
Zoom.us (not an affiliate link of any kind BTW.) They offer both a free and paid version of their video conferencing services. Any two people access the service can literally go two-three hours, (perhaps more) and not be overly concerned with the free version of the service being temporarily interrupted.
On the other. Once there’s three or more accessing the service at the same time. You only get somewhere between 35 – 39 minutes before you’re event gets shut down.
Which means in order for your (and say) 15-25 of your extremely loyal paying yoga students to attend one of your new weekly online classes. You’ll need the paid version of zoom or an equivalent video conferencing platform.
Why Let Technology Work Against You? ( When With A Few Minor Adjustments It Can Definitely Start Working For You!)
The next must have piece of modern technology you or your major competitors definitely need in order to remain relevant and open. Is a state of the art paid email service provider of some kind. Say what?
This way you can send your best prospects and customers periodic email message alerts, notifications and extremely time sensitive offers of some kind for literally pennies on the dollar.
Say for instance. In order to generate some incoming business as quickly as possible. Since you ran a free drawing a while back offering six or X months worth of (either) in house or free weekly virtual yoga classes.
Which let’s say should or would typically cost each student a low of $90 dollars per class. So the overall perceived value here is a total of 24 individual lessons spread out over six months @ $90 or X dollars per lesson. That’s a $2,160 or X dollar value. Right?
And let’s say a total 680 locals rushed to enter you or your major competitors free drawing list building promotion. Then within three or X number of weeks the pandemic suddenly hit and now no one or virtually no one came or is willing to risk coming to you or your major competitors facility.
Meanwhile your financial obligations still need to be effective dealt with, correct? For sure.
Your Business Or Service Can Either Be Or Become An Asset Or Liability! (It All Depends On You And Your Choices!)
You announce who your 1st grand prize winner is via an unscheduled “broadcast” email message. And the other 679 entrants all qualify for an extremely time sensitive second grand prize worth X. Huh?
That’s correct. Simply for signing up for your virtual class in the next 72 or X number of hours or less. And agreeing to pay for one month’s or four 90 or X number of minutes classes ahead of time.
They only pay $50 dollars per session. Say what? Which means they automatically save save an impressive 45% off the current retail class rate. Pretty cool, right?
Plus, here’s a really cool potential, extremely time sensitive upsell offer you or your major competitors could and definitely should inexpensively test. Any student who wants to take one on one virtual classes with you or any other instructors.
Typically your one on one rates would also start at somewhere between $90- $100 dollars per hour. For the next 72 or X number of hours only. Any students who sign up fort at least three virtual one on one classes.
This Is Where Your Offers Can Be Or Quickly Become Both Extremely Flexible And Creative!
They only pay $50 dollars per hour. For a grand total of just $150 dollars. And if they only want to sign up for one virtual one on one session. During the pandemic lockdown only. A single virtual one on one session, for the next 72 hours only, is just a one time investment of $60 dollars.
And two pre paid one on one sessions is just $90 dollars total. Say what? Plus you’ll send them the reply links to have from now on at no extra charge whatsoever. This way once the pandemic officially ends and your most loyal customers start physically start returning to your facility.
The vast majority of them will definitely appreciate your heartfelt generosity during the height of the pandemic. And be far more likely to remain extremely loyal to you or your major competitors. Don’t you agree? The odds definitely swing in your favor.
In any event. Are you now starting to better appreciate how and why these successful marketing strategies and tactics are so evergreen? Great. Good answer. And coming up very shortly in part two.
You or your major competitors will “discover” how to take your long term gross profits to a whole new level. With just one or two strategic/creative marketing or promotional tweaks. So you definitely wanna that out, correct? No doubt.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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