Why There Is Definitely A Viable Marketing Alternative To Outrageously Expensive Advertising Costs! Part Two
The really good news is there’s no shortage of relatively low cost marketing strategies or tactics to at least inexpensively test. So you and I or your major competitors don’t automatically have to be temporarily held victim to outrageously expensive advertising costs.
Unless you’re suffering from some type of creative marketing shortage. Of course not every single non traditional marketing or promotional strategy you/we inexpensively test is gonna work.
Which is ‘why’ unlike a staggering 90 plus percent of your major competitors go all in head first. On any given paid advertising or promotion. And end up either getting at least some of their accounts temporarily or permanently shutdown. Or they end up temporarily or permanently pausing their ad accounts.
Because they’re simply not profitable enough on the initial front end. And they currently have no viable back end to salvage their campaigns. Sound all too frighteningly familiar?
Entrepreneur Sometimes All You Need Is A Simple Lead Generation Strategy Or Two! (In Order To Get Things Headed In The Right Direction!)
Consider the following potentially profitable low cost marketing strategy. (Strictly as a low cost starter strategy.) Your local or regional women’s cosmetic company could systematically utilize some extremely high profile local women’s bloggers.
The ones who clearly aren’t yet considered major influencers just yet. Meaning they don’t currently have in excess of hundreds of thousands of followers on their various social media accounts. (But whose to say they won’t in the next couple of years or less.)
Currently they may have anywhere from 10-30 thousand total followers world wide. But maybe anywhere from 50-500 local followers. So you or your major competitors approach them with the following JV (Joint Venture) proposal.
If they are or plan or doing any type of periodic Facebook lives. As long as they periodically mention one of or several of your best selling, mid level fragrances.
And provide their affiliate link to every viewer who sends them a DM (Direct Message) wanting to know more about. Either the fragrances they mentioned. Or the extremely eye catching diamond studded earrings they’ll be rocking. (Say what?)
Entrepreneur The Faster You Can Get To The Profitable Back End Of Your Sales Funnel! (The More Profitable You Will Be Or Ultimately Become!)
Because the moment they generate at least ten or some agreed upon amount of brand new first time customers for you or your major competitors. You will gladly ethically bribe them with some absolutely beautiful diamond studded earrings.
Which typically retail for at least $650 dollars a pair. (Truth told you only pay your retail jewelry store JV partners actual hard cost of half or $325 dollars a pair or X.)
And the moment they generate at least 30 or X number of first time customers. Regardless of “how” much these first time customers initial spend with you. Because you plan on maximizing their long term repeat purchases on the back end of your sales funnel.
And because you’ve already run your ideal customers total lifetime customer value metrics. You know your ideal customers total lifetime customer value metrics are safely somewhere between $250- $6,500 dollars. Give or take over the next five to seven year period.
Which is “why” you’re only too happy to further ethically bribe these popular, local female lifestyle, fitness or travel bloggers etc. With an awesome diamond studded necklace. Which typically retails for somewhere between $2,500 – $3,000 dollars.
Again no matter what you or your major competitors will only pay half the usual retail rate. But imagine the type of (DM) these bloggers or JV partners will constantly be receiving.
Or “what” type of compliments they’ll constantly be receiving as they’re out and about town. Or when they tell their besties or siblings or their current and future neighbors etc.
Hopefully you get the overall marketing/promotional drift, correct? Going forward, Hopefully you now better appreciate “how” there are definitely some viable marketing/promotional alternatives to outrageously expensive, traditional advertising costs. Don’t yo agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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