Why The So Called Domino Affect Doesn’t Automatically Have To Be Negative!
(But From A Traditional Stand Point It Usually Is!)
Typically whenever you hear or think about the phrase domino affect. It’s usually associated with a series of negative events. Especially as they resolve around business, correct?
And sadly it usually is. But the silver lining in the cloud is. It doesn’t automatically mean gloom and doom. As you’re about to discover.
But rest assured it’s definitely gonna mean you have to be open to seeing things from a totally new perspective. Are you up for that entrepreneur?
Increasing Revenue Can Be Both Profitable And Fun!
First let’s take a quick look at the traditional dark side of the so called domino effect. And as always these examples are being used strictly for hypothetical marketing illustration purposes only.
Let’s say there’s a mattress manufacturing plant in a rather small town. With a total population of just north of 43,000.
And at it’s peak this major plant employs 5,300 full and part time employees. Basically working three shifts around the clock.
And things are humming pretty good. When out of the blue the plant gets sold to a private equity firm.
And it doesn’t take very long for the employees to realize what lies ahead. First they layoff 60 -80% of the workforce.
And make them re-apply for their jobs. And a percentage of them are re-hired at a dollar or two less per hour.
Next both their benefits, (including healthcare) and pensions are dramatically slashed. (And ultimately eliminated altogether.)
And Sadly It Doesn’t Stop There!
And if possible if the company is publicly traded. These noticeable cost reductions at least temporarily drive up the price of the stock short term.
So the leverage (borrow against) the stock as much as they possibly can. And this back breaking debt is what ultimately pushes the company into bankruptcy.
Plus they sell off various assets (equipment) as fast as they possibly. And as “if” all this isn’t bad enough. What remaining jobs which are left. They’re scheduled to be shipped to primarily China.
And a few get a minimal severance package. And maybe they can apply for unemployment benefits. It’s definitely not pretty, is it?
Let’s Quickly Have A Look At The Other Side.
Remember this one plant alone at it’s peak employed 5,300 locals. All of whom either paid rent or paid a mortgage. And without a doubt some of them had actually paid their mortgage off.
Some had already sent at least two kids through a major four year university. Some had also sent their kids to law, dental or medical school.
Not to mention being to afford sending some their kids through nursing school. They bought a first or second car.
Some installed inground pools in their home. Or added an additional room. They routinely bought gas and groceries at popular local super markets.
They paid car insurance. They visited the local malls at Xmas time and year bought tons of gifts and gave away $10-$100 gift cards for kids, siblings, in-laws and neighbors and neighbors kids etc.
(Needless to say quite a bit of money is constantly changing hands, correct?) They bought lavish birthday and anniversary gifts.
They bought cakes for graduations from both high school and college. The bought to celebrate the birth of a first, second or third grandchild.
They helped out their kids or grandkids with temporary loans to help them buy their very first started home.
And On And On It Goes!
They also paid electric and heating bills. They also paid to have their kids, grandkids or grand parents driveways redone.
They occasional took some really cool vacations. They also occasionally bought new living room or new master bedroom suites. They bought state of the art grille for those family barbecues.
They also occasionally bought state of the art TV’s. So they invite family, neighbors, in-laws and besties to watch the Super Bowl. And bet like crazy.
The ordered pizza and wings from some of their areas most popular, non franchised pizza wing shops.
They applied for and were approved credit cards with some nice credit limits. Some of them added their kids to their health insurance coverage.
Some even investing one or two rental properties over the years.
Plus think of all the local mom & pop businesses which relied on their patronage over the years. Like the local cleaners. The local movie theater, restaurants, daycare centers, non franchised florists.
Plumbers, roofers, landscapers and snow removal companies etc.
Entrepreneur this is just an incredibly small sample of ‘why” the so called domino effect doesn’t automatically have to be negative. Don’t you agree?
Are You Finally Ready To Take Things To The Very Next Level Or Two?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this or any other post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
