Why The Overall Size Of Your Advertising Budget Isn’t The Real Issue! Part Two
As you recall in part one of this ongoing series. You or your major competitors. Are making a huge mistake. If you’re only focusing on “how” large your current or future advertising budget is.
When instead you should be laser focusing on ‘how to” leverage your current and future marketing exposure to the hilt.
So you perpetually generate more & more bankable response. For less money and effort. Are you up for that or what? If so, by all means turn the page, And let the fun begin…..
Keep Your Eyes And Ears Open For Some Non Traditional Income Generating Assets!
In the case of the extremely marketing savvy retail jeweler. Who wisely decided to at least A/B split test. A far less traditional marketing/promotional strategy for potentially generating a ton of revenue.
What “if” they also inexpensively tested the following marketing/promotional strategy. They formed a JV (Joint Venture) revenue sharing arrangement. With some of their immediate areas most popular women’s lingerie stores.
This way if for whatever reason(s) the initial test totally flops. (Meaning, they can’t or don’t even initially break even on the front end.)
They save themselves a ton of money and wasted effort. By not just rolling the untested campaign out on a massive scale. (Like a vast majority of their major competitors constantly do. 😀 )
Have You Also Noticed The Vast Majority Of Your Best Customers Or Clients Will Consistently Go Where They’re Being Pampered The Most?
So imagine “if” this same retail jeweler or an incredibly successful women’s cosmetic distribution company. Invested at least part of their annual promotional budget. In the following way.
Initially inexpensively A/B split testing. To see if any of these non traditional marketing strategies & tactics are worth systematically rolling out on a much larger scale.
Why The Overall Size Of Your Advertising Budget Definitely Isn’t The Real Issue! Part Two
In reality either the women’s cosmetic fragrance distributor. Or the retail jeweler. Behind the scenes 100% finances the women lingerie stores free drawing.
Which means they get to purchase the 1st grand prizes for actual hard cost or half the typical retail price. After they the lingerie store selects each months or each quarters 1st grand prize winner.
They automatically send a series of extremely time sensitive email message alerts to their other VIP (Very Important person) subscribers.
With a headline similar to the following. At blanks lingerie. You definitely don’t have to be a super model! In order to dress like one!”
And they make their extremely loyal subscribers aware. for an extremely limited time! They qualify for two extremely valuable bonuses valued at X!
1.) Extremely time sensitive bonus #three: Simply for dragging a friend with them to you or your major competitors. Whose at least 18. Before the ten or X day expiration date expires completely worthless.
They can save a maximum of 35 or X% off their total purchases. Up to $4,000 or X amount of dollars.
2.) Extremely time sensitive bonus # two: They spend $500 dollars or less. And they automatically receive a free 32.oz. sample. Of one of the cosmetic fragrance distributors most popular scents.
They spend over $1,500 dollars or X amount. And they automatically get one free 64 oz. great smelling fragrance. To constantly brag about both on and offline from now on. 😀
They smell good. They also got some sexy lingerie and saved money while they did it. The lingerie store is building a powerful and ever expanding word of mouth & mouse brand. While the women’s cosmetic distributor inexpensively builds a local army of highly influential brand ambassadors. 😀 Pretty much win/win. Don’t you agree?
And Mr. Marketing continually builds his ever expanding brand for literally pennies on the dollar. 😎 Simply for demonstrating “why” it’s not totally about the overall size of your current or future advertising budget. Any questions?
Let Your Major Competitors Waste A Ton Of Money! (While You Laser Focus On Ethically bribing Your Ideal Prospects And Customers!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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