Why The Average Advertising Budget For Small Business Owners! ( Will Definitely Get It Done!)
The current advertising or promotional budget you set for yourself. In all likelihood it literally pales by comparison to some o the well known corporate giants in your particular industry. Correct? It’s the same in my particular niche as well. However, what may not be readily apparent to you just yet is.
You can still b or become at least 25- 75% more effective. Even if your advertising or initial promotional budget doesn’t grow. Huh? that’s correct. Nod your head cadets because it’s true. This being the case.
Isn’t it a comforting thing to know the average advertising budget for small business owners or savvy service providers. Is definitely more than enough to get it done. Of course right about now.
Since you’re all about using outrageously expensive, dismally performing traditional means and methods. Your skeptic meter is literally off the charts. Is it not? Well turn the page and prepare to be converted entrepreneur...
In Most Cases The Average Marketing Budget For Small Business Owners Or Service Providers Is A Total Waste Of Capital!
Say what? Yep. You read that correctly. Sadly most aspiring small business owners or service providers are attempting to utilize the outrageously expensive, dismally performing traditional advertising or promotional methods.
And as a direct result they (or you!) are literally throwing your extremely hard earned money away. Day after day, week after week. Month after month. On the other hand (entrepreneur.)
Provided you’re open to “discovering” some far more effective uses of your traditional advertising capital. You or major competitors can initially start out with practically the same amount of money and scale your business or service by leaps and bounds. For literally a fraction of the cost you or your major competitors would normally expect to invest. Sound good? Great. Let’s get started.
So How In The World Are You Or Your Major Competitors Supposed To Be Able To Effectively Compete With The Major Corporate Competitors In Your Particular Niche?
Elementary Watson, elementary. Huh? Okay. Picture this all too common scene. Somewhere in the city or town you currently live in. (Pre -COVID.) Local women from literally all walks of life frequent their favorite nail and hair salons. correct? Agreed.
And the both the ladies and the owner(s) and stylist literally trade (share!) tons of relevant information about? You name it. Who just got married. Sadly whose into the process of getting divorced. Who just recently remarried. Whose going through their second nasty divorce.
Who just bought an expensive new house. Who just hand their first child. Who just became a grandparent for the 1st, 2nd or 3rd time. Who just got back from the Bahamas.
Whose behind on their rent or mortgage and is in the process of temporarily moving back in with their parents, kids or in laws. Who just lost a ton of weight and looks X number of years younger.
And whose put on a ton of weight after their birth of their child. Whose husband is rumored to be having an affair. Whose just got promoted on their job. Sadly who just lost another job.
Who still has a drinking or drug problem. Who finally got their act together and enrolled in a reputable rehab program. Whose son or daughter just got engaged, married or recently separated. Or whose kids just finalized their nasty divorce.
Who just bought a new or used car. Who just had their car repossessed. And on and on it goes. Right? So what’s the point you ask. Simply this. You see all of this activity going on. Here’s how you or your major competitors get and remain in the middle of it. For literally pennies on the dollar.
(And the exact same principles apply to the guys at the most popular local barbershops.)
You Can And Definitely Should Create A Ton Of Positive Word Of Mouth And Mouse Buzz For Literally Pennies On The Dollar!
So imagine you’re either the sole owner. Or you’re the senior marketing director for an incredibly popular, single location, non franchised retail jewelry store. And to date your ideal, local female customer has a total lifetime customer value metric of somewhere between $400- $8,500 dollars.
Give or take over the next five to seven year period. So in walks one of, or your top female sales reps into one of the most popular women-s hair salons. Which is conveniently located just two doors down in the same mini strip mall as yours. (Oh how convenient, right?)
And she wearing one of your most popular diamond studded necklaces. Which usually retails for at least $1,500 dollars. Plus she’s also rocking an extremely eye catching pair of diamond studded earrings.
Which normally retails for $450 dollars a pair. But truth told. Both pieces of great looking bling only cost the jeweler half of what they typically retail for. And in this particular case.
They’re merely for show. Say what? marketing/promotional purposes only. You sales rep doesn’t own them. They’re simply discontinued items. You set aside for this types of underground promotional opportunities.
But here’s the best part. Because one of you top, local JV (Joint Venture) partners is a local women-s cosmetic distributor. She’s also wearing one of their most popular, mid level fragrances. Which is a 64 oz. bottle which typically retails for $650 dollars a bottle. Say what?
But you two barter and trade goods so each can enjoy the others goodies.
Who Says You Need A Huge Corporate Advertising Or Promotional Budget In Order To Consistently Make A Huge Splash?
Here’s the marketing meat of phase one of your long term, non traditional marketing strategy. After your sales reps sits in the owners chair. Of course the conversation immediately turns to A.) How good she smells. And B.) How nice her bling is. Which is to be totally expected. Right?
Basically your sales rep immediately cuts to the chase. And asks the owner “if” it’s okay to offer both her, her staff and every customer currently in the shop.
A 25-60 or X% discount off an exact same pair of diamond studded earrings. Like she’s currently rocking. Provided they all two two incredibly simple things within the next 72 or X number of hours or less.
1.) First: Simply join you or your major competitors opt in email or text message list.
2.) Second: Drag a friend with them to your store whose at least 18. Before the expiration date on the extremely time sensitive gift certificates she passing out to every customer and stylist in the shop who requests one.
And for doing so they automatically qualify for two really cool bonuses worth X. You’ll what they are coming up very shortly in part two. Okay? For now. Are you starting to better appreciate how and “why” the average advertising budget for small business owners or service providers. Will definitely get it done. Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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