Why Super Simplistic Marketing Funnels Definitely Have Their Ongoing Challenges Too!
(So Don’t Or Stop Expecting A Waltz Through The Park!)
So please tell me if the following scenario sounds all to common. While watching an educational video on youtube. Up pops this promotional ad about “how.”
If “how” the marketer would start all over from scratch. If they didn’t have their own opt in email list. No clout within their industry. And no previous brand awareness to leverage. And their goal was to gross at least $20K on the initial front end of their sales funnel. And do so in the next 30 days or less.
So their promoting a marketing funnel creation process. Which supposedly practically any aspiring entrepreneur could emulate. Maybe, maybe not. But one thing is definitely for sure. To earn that type of gross front end income in such a short period of time is going to take some previously developed skills.
Because a stole cold newbie just has far too much challenges to overcome. It’s far more likely a green as grass newbie will hit temporary road block after road block. Where as an experienced marketer with well established strategic alliance, (aka) JV (Joint Venture) partners.
They can setup in a reasonably short period of time. Potentially profitable JV revenue share arrangements. Which if they don’t initially produce $20K in the next 30 days or less. They will consistently generate some type of front and back end income producing opportunities.
So What Type Of Proven Marketing Funnel Template Can A Stone Cold Newbie Use To Gross That Amount Of Profit In The Next 30 Days Or Less?
While it’s an excellent question. The harsh reality is. The realistic odds of a stone cold beginner being able to gross anywhere near $20K in the next 30 days or less.
The odds are not too good. And this is “what” inspired me to write this particular blog post. Because as I strongly suspected. This marketers approach basically involved initially running PPC (Pay Per Click) ad campaigns on youtube.
Because according to his agency, youtube ads are a whole lot cheaper than Facebook PPC ad campaigns. And your ads drive semi targeted traffic some market tested lead capture pages.
The emphasis on pages because the extremely savvy marketers agency constantly A/B split tests and monitors his agencies different lead capture pages.
And now here’s the main component to his agencies approach. You and I register via opt in email to watch an evergreen, pre- recorded webinar. His entire online presentation runs for just north of 45 minutes.
More Times Than Not Every Successful Paid Online Marketing Or Promotional Strategy Involves Some Type Of Pre-Recorded Webinars!
But as usual. Here’s the main challenge for anywhere from 90-97% or more of the entrepreneurs who are told they can accomplish everything previously mentioned. Supposedly without having your own traditional website.
And without the need of having your own opt in email list. You basically are promoting some type of pre-recorded webinar. And at last count. Anywhere from 90-97% of the attendees have a very real phobia about either:
1.) Doing webinars. Even “if” they are pre-recorded.
2.) Appearing on video to do any type of marketing/promotional presentation.
3.) Nor do they want to be recorded.
So the vast majority of them are stopped in their tracks. And maybe one-two percent are willing to implement such a strategy. And here’s the other important factor.
Notice their offer has you and I opt in to register for the webinar. Which means they are most definitely building an email list, right? So even though his youtube ad says if he had to start over again without an email list. He’s strategically building an opt in email list.
And his ad also mentions not needing or not having a traditional website or blog of any kind. His agency is strategically utilizing market tested lead capture pages to build his list. And he’s selling high end coaching packages. Which typically start at $2K -$5K per month.
The main point being. Ladies & gentlemen no matter “how” you and I slice it. There’s simply no escaping the proven on or offline marketing fundamentals.
While An Experienced Marketer Can Definitely Get Away With Not Having All The traditional Marketing Tools And Resources! (A Green As Grass Newbie Probably Could Not!)
The less traditional marketing/promotional tools, assets or resources a green as grass newbie has access to. The less likely it is they’ll be able to create a reliable income of any kind.
So the more likely scenario is this. Sure an experienced marketer can setup some market tested landing (aka) lead capture pages. And use their PPC accounts to drive targeted traffic to market tested landing pages.
And convert a certain percentage of their leads into webinar registrants. And conduct their 45-120 minute webinar. And consistently generate front and possibly back end revenue practically every time they do it.
But not so much for your typical green as grass newbie marketers. So while experienced promotors may not need semi elaborate marketing funnels. Newbies definitely need direct access to as many proven resources or assets as they can possibly get. Don’t you agree?
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