Why Successfully Scaling A Service Business Just Got A Whole Lot Easier!
(And Far Less Expensive Too!)
Wanna know “why” successfully scaling a service business just got a whole lot easier? And why you or your major competitors don’t have to try and constantly jump through hoops. In order to convince/persuade local bankers or credit unions to loan you money short or long term.
It’s because more than ever ladies & gentlemen. You and I have some potentially lucrative marketing/promotional options.
You simply aren’t fully maximizing. And the longer you avoid doing so. The more long term gross profits you’re leaving on the table. Which definitely doesn’t make economic sense to do so! Don’t you agree?
Entrepreneur You Definitely Don’t Always Need To Refer To best Selling Books On Scaling A Business!
Of course it clearly helps to do so. But once or as soon as you or your major competitors start fully embracing generating, some type of bank account filling marketing leverage.
You will “discover” and start consistently creating your own proven paths to ongoing success. (And your bank account will systematically grow too. 😀 Who else is definitely up for that?)
So take a much closer look at the feature image with this particular post. Ladies & gentlemen, please be as brutally honest as possibly can be.
“How” many extremely hard working, (not to mention extremely dedicated!) Non franchised, mom & pop hair or nail salon owner(s) do you personally know.
Who consistently generate any type of full or part time side income of any kind. When their shop is not open? 😀 On the other hand. “How” many of them or you. Would like to know “how to” consistently generate a reliable part time side income. Without having to get yet another dead end, basically low paying job.
Or desperately chase after friends, family members or co-workers. (Both on or offline.) Trying to recruit them into your latest and greatest MLM/Network marketing opportunity of all time. 😀 (Sound all too dismally familiar?)
Why Successfully Scaling A Service Business Just Got A Whole Lot Easier!
Opportunity Is Truly A Matter Of Your Long Term Marketing Perspective! (Or Lack Thereof!)
Let’s say your local, non franchised, retail appliance center. Has already created, some extremely time sensitive. Market tested, single or two sided index cards or gift certificates.
Side “A” invites the recipients to join your steadily growing, opt in email list. So they can enter your free monthly or quarterly free drawing. For their chance to win a state of the art. Home deluxe entertainment center. (Whatever that happens to entail. 😎
But since it typically retails for $7,500 dollars or X. A certain percentage of you or your major competitors daily foot traffic will definitely leap at their chance to win, correct?
And to further boost your chances of strategically building a huge and incredibly responsive list. You offer two guaranteed 1st grand prize winners. One male and one female. (Must be over 18 to enter.)
This way. As both sexes feel their chances of winning just increased by X%. More of them will enter, correct? 😀 Side “B” informs them to come to your store.
Strategically Use Scarcity To Ethically Bribe Your Ideal Prospects And Customers To Take Your Most Desired Actions!
Before the handwritten ten or X day expiration date expires completely worthless. If for whatever reasons they decide to come alone. They save a totally uninspiring mere 10 or X% off up to $100 or X number of dollars.
However, simply for dragging a friend with them whose at least 18. Before the handwritten expiration date expires completely worthless. For an extremely limited time. They can save 40 or X% off up to a maximum of $1,500 or X amount of dollars.
And provided their guest also joins you or your major competitors opt in email list before they leave your store that day. They can save a maximum of 30 or X% off, up to $1,000 or X number of dollars.
And if they decide not to join your list. They can save, (before they leave your store that day!) Ten percent off up to $100 or X number of dollars.
(Now the comes the fun and potentially profitable stuff. Thanks for sticking around until the basic fundamentals could be properly established.)
Consistently Help Others So You Can Ultimately Help Yourself!
The real beauty of this particular, (rather brain dead simple!) marketing strategy is this. Imagine for just a moment ladies & gentlemen. What will start to systematically happen.
When the hair & nail salon owner(s) and their current & future stylists. Along with at least a few of their major local, non directly competing vendors. Along with at least a few of the salon owners local customers who also own their own businesses or services.
They all start systematically passing out some of you or your major competitors best market tested, extremely time sensitive, single or two sided index cards or gift certificates.
In the specific cases of both the local hair or nail salon owners. They could agree to give their vendors. Free or at cos services. In exchange for them passing out you or your major competitors best market tested gift certificates.
Because each time a lead upgrades and becomes a paying customer. At the end of each week or month. You or your major competitors initially pay them $50 or X per paying customer generated.
but going forward, every lead past the tenth one. They now earn $150 or X amount of dollars per lead for life. 😀 And don’t forget. Both the hair salon could ultimately have JV (Joint Venture) revenue share arrangements like this with at least three, non directly competing local vendors at the same time. 😀
Coming up very shortly in part two. You or your major competitors will discover “how to” literally hit it out of the park, okay? Until then, ladies & gentlemen.
Are you starting to better appreciate “why” and how successfully scaling a service business just got a whole lot easier? Say yes! 😎
Since When Do You Systematically Turn Your Nose Up To Opportunity?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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