Why Successfully Building Your Brand Is Definitely Not About Having Deep Pockets!
It probably doesn’t seem like it at first glance. But think about “how” time and money constantly gets wasted on those outrageously expensive, dismally performing, traditional ad campaigns.
First of all, local TV or local newspaper ads are hopelessly untargeted, are they not? Sure for an awful lot of money ladies & gentlemen. You or your major competitors can temporary get in front of a highly untargeted audience.
But unless your pockets are extremely deep! And you also have the patience to match. Don’t expect much. Especially in the beginning. On the other hand. What “if” you or your major competitors could systematically go about building your brand.
And strategically do so for a fraction of the traditional cost. Entrepreneur, is this something you’d definitely like to know how to do?
This Is How And Where Some Type Of Business To Business Marketing Strategies Can Potentially Be Or Quickly Become Incredibly Lucrative!
Take a closer look at the featured image with this particular post. Wanna take an extremely wild guess which particular sex is being targeted? 😀 Now kindly ask yourself entrepreneur.
What other 5-10, non directly competing offline business owners or service providers. Currently targets the exact same audience. As always, strictly for hypothetical marketing illustrations purposes only. Let’s say a local company which retails baby cribs.
So they’re primarily targeting both married and single moms, correct? And let’s further state. A lower to mid level top of the line, state of the art baby crib, currently retails for $1,200 – $1,700 dollars give or take.
Once Or As Soon As You Generate That All Important First Time Customer! (Entrepreneur Leverage Their Professional And Personal Network To The Hilt!)
(Keep in mine. This same company also sells, lower, midlevel and top of the line baby strollers too.) So in order to relatively quickly build a potentially profitable, opt in email list of local moms & grandmoms.
They start sponsoring monthly or quarterly free drawings. Where the first three grand prize winners. Win the following, positive word of mouth & mouse spreading grand prizes. 😀
1.) First monthly or quarterly grand prize winner wins: A state of the art, $1,700 or X dollar baby crib. Delivered free of charge to their local residence. (The standard delivery charge alone is $50 or X amount of dollars.)
2.) Second monthly or quarterly grand prize winner wins: All the runner ups for that particular month or quarter. Automatically win, an extremely time sensitive gift certificate.
For an extremely limited time. They can save 15 or X% off their total purchase. Up to $400 or X amount of dollars. However, simply for dragging a friend, whose at least 18.
Before the ten or X day expiration period expires. They automatically save 35 or X% off up to $3,000 or X thousands of dollars. Entrepreneur can you say positive word of mouth and mouse tsunami? 😎
You know at least some of these runner ups will most certainly drag a semi qualified friend or two. Will they not? Wouldn’t you? 😀
Why Successfully Building Your Brand Is Definitely Not About Having Deep Pockets!
Ladies And Gentlemen Isn’t It Time To Get Off The Sidelines? (And Get Started Proactively Building Your Desired Future!)
This is why taking the time and devoting the effort to developing professional skills is key. Here’s the third grand prize.
3.) Third monthly or quarterly grand prize winner wins: A deluxe bubble bath package. Which retails for X. Every runner up subscriber who drags at least two friends with them. Who are least 18.
Before the expiration date expires completely worthless. On top of everything else previously mentioned. They also get the deluxe bubble bath package. Which is an X dollar value. 😀
And as long as both guests also join the retail baby crib seller’s opt in email list before they leave the store that day. They too also receive one free bubble bath package valued at X.
So you know a certain percentage of them will also definitely be doing their fair share positive, viral word of mouth and mouse marketing as well, agreed? 😀
What’s It Really Worth To Your Business Or Service Especially Over Time? (For You Or Your Major Competitors To Systematically Leverage Your Ideal Customers Professional And Personal Inner Circles!)
Especially when you or your major competitors can systematically do so for literally pennies on the dollar. Coming up very shortly in part two of this ongoing series. You or your major competitors will “discover” how and why successfully building your brand.
Is definitely not about having extremely deep pockets, okay? (Sure it helps. Provided you’re steadily implementing a proven blueprint.) See you in just a little bit in part two.
Just Because You Don’t Currently Have Direct Or Indirect Access To A Ton Of Money! (Doesn’t Mean You Can’t Strategically Get The Word Out!)
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