Why Successful Brands Invest Heavily In Ethically Bribing Their Best Customers!
(And Why You Definitely Should Too!)
Have you noticed how the rally successful brands among us have really made a favorable impression on their targeted audience? So much so they have literally created an army of fanatical brand ambassadors. Correct? And these legions of extremely fierce and loyal fans. (Worldwide in many cases.)
They constantly go out of their collective ways to constantly spread the word about the company or service of their choice. Do they not. In fact practically every day somewhere in the world.
Legions of their extremely fans take to social media to share powerful stories, really cool videos and pictures of their extremely positive experiences. Sound all too excitingly familiar? And do you currently have a favorite ambassador of goodwill story to share as well?
Rest assured entrepreneur it’s not about having direct or indirect access to extremely large- traditional advertising or extremely large -traditional promotional budgets. Instead it’s about getting creative and putting your marketing skills to some really good use.
Why Consistently Implementing Some Proven Strategies For Customer Retention Is Definitely Worth The Effort!
Let’s say you’re driving along in your car listening to one of your favorite radio stations because you’re stuck in traffic. And say within a twenty minute spam of time. Some local company has already ran the same one minute ad at least three times. At a cost of X per the number of times it runs.
Now you get to your ultimate destination. And in this particular (hypothetical!) marketing example for illustration purposes only. You’re on your way to your favorite women-s hair salon for your monthly appointment. (Please follow this all too common occurrence.)
And upon arrival. Within ten minutes your seated in the owners chair. And the two of you begin chit chatting about this and that. And catching up and sharing both personal and professional stories etc.
Sound familiar thus far? I thought it might. (But what’s clearly missing from your ongoing conversation. Which definitely makes a potentially huge difference to some local profit seeking vendor? So glad you finally asked.
Remember the local vendor -who first- paid to have a professional radio advertisement created? Then they paid X amount of dollars to have ad run during both the prime time morning compute. And the returning drive home.
Sadly they (or you!) invested all of this money on this mass, primarily untargeted audience. And virtually nobodies talking about it. Say what? (Nod your heads cadets because it’s true.) This is the all too sad reality on using, outrageously expensive, traditional advertising mediums or campaigns.
So How In The World Do You Or Your Major Competitors Go From Barely Being Noticed To Outrageously Visible? (For Literally A Fraction Of The Traditional Cost!)
Great question and so glad you finally asked. (Just to properly set the foundational marketing stage.) Let’s say you’re the co or sole owner of a relatively popular, single location, non franchised retail jewelry store.
And you’ve got some outrageously popular, extremely eye catching bling. And you’re currently located in a popular mini strip mall. Along with with other local, non directly competing vendors.
Three of the remaining four both you and some of your key staff already know on a first name basis. And the fourth vendor. Whose a local service prover, a rather small, five person firm. Counting their secretary. A CFP (Certified Financial Planner) firm whose really just getting started and just moved into the mini strip mall less than 60 days ago.
This being the case. In order to rather inexpensively generate some potentially profitable word of mouth and mouse buzz. You make the other owners located in the mini strip mall.
Strategically Making Potentially Irresistible Offers Go A Mighty Long Way!
A potentially irresistible offer they simply can’t refuse. Hug? Basically for an extremely limited time. (Say the next 72 or X number of hours or less!) As long as they join you or your major competitors opt in email list.
And drag a friend with them to your store whose at least 18. The ladies get to purchase a beautiful pair of diamond studded earrings. Which usually retail for $450 dollars a pair.
But simply for dragging their friend whose at least 18 before the hand written deadline on the two sided index card they were handed by you o one of your key staff members. They only pay $200 dollars a pair. (Or half of whatever the usual retail price is.) Say what?
And the guys, (meaning the owners) for an extremely limited time get to purchase either a really nice looking $2,500 dollars Men-s Rolex watch for basically half. Say what? Or the current and future male employees.
Provided they meet the same pre conditions as the ladies. They get to purchase a nice gold chain which typically retails for $1,100 dollars. They drag a friend with them whose at least 18 before the expiration date. And they only pay $550 dollars. Say what?
For a Fraction Of The Traditional Upfront Out Of Pocket Cost! (You Or Your Major Competitors Can Create A Local Army Of Fanatical Goodwill Ambassadors!)
Now without wasting the usual $25,000 dollars a month. (Or more.) On those outrageously expensive, dismally performing local billboard ad campaigns.
For a fraction of the traditional upfront out of pocket cost. You or your major competitors have created a mini army of local goodwill ambassadors. Agreed?
And you know they’ll definitely take to social media. And be constantly bragging both on and off of social media. And constantly sharing both pictures and videos of their newly acquired bling. Right? Guaranteed. But let’s take things just a little bit further shall we? Why not?
Now when this local woman. Or several local women head over to either their favorite hair or nail salon and sit in the owner or one of the stylist-s chair.
And they’re rocking their newly acquired bling. (Those stylish and extremely eye catching diamond studded earrings which usually retail for $450 dollars a pair.) And they let the word out, (through an exclusive arrangement with the owner(s.) They only paid half or in this particular case. Paid just $200 dollars.
You pretty much no the rest. Correct? And when they inform their closest girlfriends. Their sister-s, sister in law(s.) Or their brother and uncles wives or live in significant other etc.
This Is The Type Of Proven Marketing Momentum Which Traditional Advertising Efforts Alone Simply Can’t Buy!
You get the marketing drift. Do you not? Good answer. Coming up shortly in part. You or your major competitors are going to discover. How to systematically put this incredibly brain dead simple marketing strategy on steroids. Sound good? Until then.
Are you really starting to appreciate “why” the really successful brands invest heavily in some type of ethical bribery? And “why” you definitely should too.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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