Why Strategically Building Your Community Helps With Building Your Business!
For sure you’re definitely serious about strategically building your business or service, correct? (Me too BTW.) And of course, the immediate $64,000 dollar burning question automatically becomes.
What or “how” do you go about systematically doing so? And which paid social media ad platforms do you at least A/B split test your initial campaigns on? And does it really matter? Truth told, when you’re initially starting out. Don’t try and build your entire on or offline brand. By relying on your social media presence.
Because in an instant or less. You may experience having all or some of your major accounts, temporarily or even permanently shutdown. And where will this all too common occurrence leave you?
It Really Doesn’t Matter If You Start Small Or Large! (As long As You Start The Right Way!)
Take this all too common, under utilized marketing opportunity. Let’s say your company sells awesome photography services. And you specialize in baby and kids pictures up to a certain age. Think about what would definitely start happening to your business. If or once you and or one of your major competitors, consistently either did or inexpensively tested the following marketing/promotional strategy.
Actually, it’s a three, (possibly) four-pronged marketing strategy.
First.) You and or our major competitors ask your current and future customers to rate by numbers. Say 1-5. One being the lowest and five being the highest. (Or some similar point system.) They will rate 10-25 or X number of pictures of local babies. Ages X to X. Your studio has recently taken.
(And be sure and ethically bribe your customers for doing so!)
Second.) Next, you will simply select the top 15 or highest rated number of local baby photos.
Third.) Now you or your major competitors will pre arrange to have these portrait size photos placed on the walls of local businesses or services. Which target both parents and grand parents. Who have kids or grand kids in ideal target ages.
Fourth.) You and or your major competitors also pre arrange to let all of the current and future employees of the stores. Including both the owner(s) and management. They automatically get lifetime discount savings of X% off any future purchases they make.
Provided they remain active opt in email subscribers. 😀 (You or your major competitors make it worth their while. A good percentage of them will definitely decide to stick around.)
Keep Proactively Looking Fo Some Inexpensive Ways To Better Serve Other Local Non Directly Competing Vendors!
It might even make sense for you and or your major competitors to finance all or part of the expenses of sponsoring the costs, right? but you know those extremely graphic photos of local babies. Hand chosen by a point system. by your customers. They will generate a ton of positive conversations, right?
Plus, you throw in the current and future employees of those local business owners and service providers. Plus by extension. Their current and future vendors etc. Ladies & gentlemen. You and or your major competitors have probably uncovered a potential marketing goldmine. Don’t you agree?
Are you starting to better appreciate “why” strategically building community. Definitely helps with building your business?
And You And Or Yor Major Competitors Can Systematically Leverage Your Community To The Hilt! (And Then Some!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this or any other post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
