Why Strategic Content Marketing Is The Low Hanging Fruit Of Your Marketing Arsenal!
Ladies & gentlemen if you’ve bothered to create/launch your own self hosted blog. WordPress or otherwise. Then hopefully you can or very soon should be able to fully appreciate.
The type of flexibility doing so gives you and or your major competitors, right? Because now you and I have 100% control of the content published on your blog.
Plus you also get to decide “how” often your fresh, problem solving, value driven content gets published. And how many affiliate links are embedded in your content as well. And since some form of strategic content marketing. Definitely equates to the low hanging fruit of your long term marketing arsenal.
It’s definitely in your/our long term best interest. To maximize the previously untapped marketing possibilities. don’t you agree?
You Do Know And Fully Understand Perpetually Building Business Relationships Is Not A Part Time Thing?
Exhibit number one. Please take notice of the featured image with this particular blog post. It’s from my recent guest podcast appearance on the outrageously popular “Winning On Mainstreet” podcast.
Hosted by the dynamic Gordon Henry. notice the layout of the screenshot image. (now strictly for hypothetical marketing illustration purposes only.)
Imagine if Gordon or any of us expert team members. Were to reach out you or I. With the following, potentially lucrative proposal.
They would like me/us to teach a 90-120 minute. (Absolutely no holds barred Q & A webinar.) The Masterclass would be on our specific expertise.
And the price would be relatively low cost on the initial front end. (Say anywhere from $37 – $67 dollars or X.)
Because the entire strategy is a long term marketing test. To determine if their overall concept/promotional strategy is worth pursuing long term.
If it turns out the overall concept is not very well received. They will definitely drop it as a potential long term money making marketing strategy. But it still may have some potentially profitable residual value. (More on that rarely used strategy just ahead entrepreneur. So pleased stay tuned. :-D)
Whose Says You Can’t Ultimately Monetize Your Initially Free Content?
So initially Gordon and company promote the paid event. (Initially to their in house opt in email list.)It gets recorded. And going forward. They can at least systematically test the following three approaches.
1.) Market test # one: Going forward they make the X minute webinar recording available to their thryv.com customers. (Who are 1st time customers. Who spend at least X.)
2.) Market test #: two: Make it available to every thryv.com customer who signs up some type of free X day trial membership. Or who renew their paid membership within X amount of days.
3.) Market test # three: They give it along with three or X number other “Masterclass” webinar recordings. As free “fast action bonuses” worth X. For every customer who invests in some of their other high end products or services.
Are You Starting To Have A New Found Appreciation For Your Various Content Marketing Efforts?
In my particular case or yours. (The potential long term mega profitable benefits are exciting to consider.)
1.) First: The long term mega free marketing exposure can’t really be measured accurately, can it?
2.) Second: They could give my recording away to different local or national business orientated associations and or organizations. And let them monetize it in various ways.
3.) Third: Who truly knows “how” lucrative the long term back end could be or become for you and I. Because all that additional free viral marketing/promotional exposure.
Could easily result in some first time. And far more profitable long term repeat clients. (Who can and will enthusiastically refer you/me to their current and future peer groups. 😎
Plus, they can make some really cool video or audio testimonials. Which you and I can monetize in some positive way from now on. Entrepreneur can you say kaching? 😎
Ladies & gentlemen whether you consider your current or future content marketing efforts extremely low hanging fruit or not. Hopefully you will start embracing the marketing possibilities more and more.
If Money’s Tight! (Then Why Not Substitute Your Natural Marketing Creativity For Constantly Spending Cash!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
