Why Strategic Blogging Is Great For Building Your Brand!
If you’ve been online any amount of time. You’ve probably heard more than your fair share of rumors. Two of them which readily come to mine are. One: Blogging is dead. Two: Email marketing is old school and doesn’t work anymore.
Thank goodness neither rumor is true. Fact is strategic blogging is excellent for building your brand and nurturing it as well.
Blogging is a proven way to both form and nurture long term relationships of all types with your readers.
It definitely helps build community. As your loyal readership steadily grow. They tend to comment on your content more often. Plus like and share it as will. Which means additional free exposure.
It also helps your content rank higher for the keyword phrases you’re attempting to rank for. Not bad simply for sharing helpful problem solving content with your target audience, right?
Consistently Providing Value Through Blogging Is A Long Term Gateway Marketing Strategy!
Here’s something rather interesting. You and I could potentially reach to a ton of bloggers owners or organizations with blogs.
Asking even volunteering to periodically provide content via guest blogging. And the vast majority of them for any number of reasons would probably say ‘no thanks.”
And it’s definitely their right to do so. On the other hand. With your own state of the art self hosted WordPress blog. (Like the one you’re currently reading.)
You can publish your own unique, problem solving content as often or as little as you wish to. You can and (definitely) should add some of your most helpful, highest income earning affiliate links in your content.
Sometime even “if” your guest blog posts requests gets accepted and ultimately published.
They still place certain restrictions on “what” you can and can’t add to your content. They may also have a minimum word count you and I must meet.
Your State Of The Art Self Hosted WordPress Blog Puts You In Ultimately Control!
Your readership (over time!) comes to appreciate your voice. And it’s more than okay if you occasionally publish helpful blog posts which are less than X amount of words.
And you also get to decide “how” often you publish. You also get to decide “who” you link to.
Entrepreneur you’re the chief editor and publisher. Which means you ultimately make the final decisions. Your content being shared means you have the opportunity to meet other aspiring entrepreneurs to potentially power partner with.
Strategic blogging could potentially lead to being asked to do some guest podcasting too. Or maybe another non directly competing entrepreneur wants to interview you via their radio show.
Or maybe you reach out and offer them periodic guest blogging opportunities as well.
No Matter How You Slice It Entrepreneur You Definitely Need To Add Periodically Blogging To Your Long Term Marketing Mix!
Because a proven, simple and extremely low cost way of attracting your ideal prospect. (Provided you’re consistently targeting the right long tail keyword phrases.
And not attempting for popular two word keyword phrases the much better funded big boys and girls pretty much have locked down.
And it doesn’t matter nearly as much to your tribe if, (like me) you occasionally embed one of your or someone else’s podcast episodes in your blog post.
And know can attempt to penalize you just because to occasionally do a multi part series on your main subject.
Having Your Own State Of The Art Self Hosted WordPress Blog Puts The Creativity In Your Hands! (Where It Ultimately Belongs!)
I personally love to occasionally publish these types of series.
Because it also means to go really into much further relevant details. Instead o writing one incredibly l-0-n-g- blog. (Which let’s be brutally honest here. Some readers would rather not invest that much time reading.
Even the content may ultimately turn out to be extremely practical. The bottom line to it all. Strategic blogging is a dynamite way for building your brand. For literally pennies on the dollar.
And your target audience can continuously return to you or your major competitors blog and read (study) past content. And them share, comment and like it too.
Get with it already entrepreneur. Because your long term results await you.
Don’t Be Hesitant About Creating Value Driven Content For Your Target Audience!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this or any other post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
