Why Steadily Building Momentum Is Almost An After Thought When You Market Or Promote Like This!
Are you currently in the process of scaling your PPC (Pay Per Click) ad campaigns? If you haven’t reached that particular milestone just yet. More than likely it probably means for whatever reasons you still haven’t quite gotten the proven fundamentals of using paid advertising methods down yet.
Because before you or your major competitors start increasing your ad budget to any degree. Hopefully your social media account(s) are not being constantly shutdown, right? And now you or somebody within your organization has developed enough bankable skills to craft main power headlines and texts which attract your ideal prospects and make them take notice.
Otherwise if all your hopefully strategic A/B split testing is ultimately accomplishing steadily draining your bank account. Then sooner than later, your paid ad campaigns will come to a grinding halt.
On the other hand. Once or as you start routinely building momentum of any kind. You can and definitely should as inexpensively as possible. Start systematically leveraging these all too common situations or previously untapped marketing opportunities to the max. Don’t you agree?
So Who Else Wants To Discover How To Put Your Lead Generation Strategies And Tactics On Marketing Steroids?
Ladies & gentlemen before getting started take a really closer look at the featured image and read and re-read the the text box embedded in the image.
And for a second think about “how” much conveyed trust already exists between a hair nail salon owner and their stylists with their long time repeat customers. And or a men-s barber and their stylists and all of their long term repeat customers. Think about what you or they routinely talk about while waiting to be served.
And once you or they have a seat in the chair. And if the TV’s on. And usually it is. And the local and nation events which are also topics of interest, correct?
And in order to go even deeper let’s initially start with the local ladies. Because hopefully this semi in depth look will help to open your creative marketing eyes potentially wide.
And you or your major competitors can start to see and better appreciate at least some of the potentially profitable untapped marketing possibilities just waiting to be discovered by you or your major competitors.
Outrageously Expensive Traditional Advertising Tries To Create Artificial Conversations! (While Strategic Low Hanging Fruit Marketing Or Promotional Strategies Simply Leverage Conversations Already Taking Place!)
Case in point. Let’s say the lady/hopefully long term repeat customer sitting in the hair salon owner or stylists seat has literally been coming to her or that particular shop for years. Which means she and the owner or stylist have been on a first name basis for years.
And since the customer absolutely loves the way she looks and feels after getting her hair hooked up. Think about the different things/subjects they both freely share with each other.
For instance. If one or both of them is either married, single or currently living with their significant other. Or if one or both of them has either small or just turning teenaged kids. Or if one or both of them have just gone through an extremely messy break up or semi drawn out divorce etc.
And on the upside. Maybe they just bought their first house. Or recently upgraded to a much nicer apartment or condo their leasing in a really nice area of town. Or they just purchased or leased a new or newer car.
Or they love the fact their new house or the house they just started renting has a really big back yard and they can’t wait to have a few barbecues and invite each other over. Are you starting to get my drift hear about the type of all too common conversations constantly going on in either a hair, nail or men-s barber shop.
So What Does Any Of This Possibly Have To Do With You Or Your Major Competitors Strategically Growing Your Business Or Service?
Great question and so glad you finally decided to ask it. Basically you or your major competitors will strategically and systematically market and promote, (in this particular hypothetical marketing illustration example only.)
You’re going to put your product and extremely time sensitive offers might smack in the middle of this ongoing conversations and leverage the long term established relationships between the owners, their stylists, (especially the ones who’ve been their the longest.
And the current and future local customers. Say what? Here’s how. Imagine everything previously mentioned above. Only this time imagine the owner(s) of both the hair or nail salons rocking some totally awesome diamond studded earrings.
Which normally retail for at least $650 a pair. But simply because she drug a friend, co-worker, neighbor, sibling, in-law, niece or daughter with them whose at least 18.
Before the 10 or X day expiration window expires. And they join your opt in email list. And simply for doing so for an extremely limited amount time. They get to purchase those exact or a similar pair of diamond studded earrings.
But instead of paying $650 dollars a pair plus any and all applicable taxes and fees. Instead they only pay your actual hard cost for a pair of diamond studded earrings which typically retail for $450 dollars a pair. So her or whomever gets this awesome deal only pays you or your major competitors actual hard cost of $225 dollars.
Yet they’re rocking (for all to see!) an extremely eye catching pair of diamond studded earrings. Which will cost the general local public at least $650 dollars a pair.
Does Anybody Still Not See How This Incredibly Simple Marketing Strategy Definitely Helps You Or Your Major Competitors With Inexpensively Building Momentum?
So what do you think will start routinely happening once.
(A.) All or most of the current and future stylist start rocking some similar extremely eye catching bling. Which they too got at your actual hard cost. Simply for dragging a semi qualified guest with them, whose at least 18. And for joining your opt in email list.
(B.) And part of their extremely loyal customer base starts doing the same. Think they’ll do a little bragging both on and off of social media? Would you? And do you think at least some of their personal and professional inner circle members will definitely want to get hooked up too?
(C.) And over time at least some of their non directly competing local vendors might want or their current and future staff members might want to get hooked up asap as well. As well as some of their current and future vendors. Agreed?
Entrepreneur It’s Not If You Or Your Major Competitors Will Systematically Build Some Bankable Momentum! (It’s More A Question Of How Much And How Fast!)
Hopefully strategically building momentum is no longer such a mystery, right? And “if’ it’s still not crystal clear just yet. They primary way you and I can benefit is. You or your major competitors will typically compensate 25% of your initial front end dollars my proven marketing strategies and promotional tactics help you create. (And sustain.)
Which you clearly didn’t have before our JV (Joint Venture)/ strategic alliance arrangement was formed. If this sounds extremely fair to you. Reach out to me via my blogs contact page. And if you’re currently located within the US.
We can either schedule a free 15 minute brainstorming session. In order to explore the previously untapped marketing possibilities. Or we can jump on zoom.us and brainstorm for 25 minutes. (Not an affiliate link of any kind BTW.)
If you’re currently located outside the US. (I’m on EST -Eastern Standard Time. Or what’s some time referred to as New York time. Talk soon.)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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