Why Sometimes You’re Definitely Better Off Creating Lead Magnets Than Buying Them! Part Two
Hopefully after initially reading part one of this ongoing educational series. You now much better and fully appreciate. How and why it definitely makes sense for you or your major competitors to be systematically creating lead magnets of your very own.
This way you can strategically customize them to better serve you and some of your top JV (Joint Venture) or top cross promotional partners. Make sense?
Because the more you or your major competitors form potentially bank account filling JV or cross promotional relationships with other local, non directly competing vendors.
The faster and less expensive it will be or quickly become. For you to scale your business or service. Are you finally mentally ready to discover how? Great answer. Let’s get you started…..
Hopefully Now You’re Not Still Wondering What Are Lead Magnets?
This being the case. Let’s quickly pick up where part one left off. So hopefully either you or your major competitors. Can conclude why at some point. You simply have to start creating lead magnets which are customized for your specific marketing scenarios.
As you recall in part one. You’re either sole the owner or senior marketing director for a single location, non franchised retail appliance center. Remember?
And you or one of your major competitors approached your long time barber. With the following marketing proposition. In essence. As long as your barber and any of their current, future or past stylist.
Who both join one of your primary opt in email or text message lists. And remains an active subscriber. Meaning they don’t unsubscribe for fear of missing out (FOMO) on some really cool ethical bribes. (Which you’ll discover even more about in the remainder of this post. And future posts. So please stay tuned.)
At any rate. You have eagerly decided to initially allow your long term barber the opportunity to purchase a state of the art 75 inch flat screen TV. At your actual hard cost. Say what?
Because truth told it’s either a “closeout” or “discontinued” sales item. And rather than just discount the price and sell them to the general public. Which is what a staggering 98-99% of your major competitors enthusiastically do.
Instead you’re strategically discounting the price. Plus hooking up a highly influential and respected source within your local community. For literally pennies on the dollar. So they’re constantly bragging about it. Both on and off of social media. Hello.
So Let The Positive Viral Word Of Mouth And Mouse Buzz Begin! (And Constantly Escalate!)
So imagine this potentially profitable marketing strategy. The day your delivery crew is all set to deliver your barbers state of the art “closeout” sale, 75 inch flat screen TV.
Your head delivery crew chief calls ahead. And asks if the barbershop owner likes barbecue? (Strictly for the sake of marketing illustration purposes only.) Let’s say it’s summer time. Because either you or your major competitors will do something different in the brutally cold winter months.)
The answer is an emphatic yes. And since your retail appliance center already has a mutually beneficial cross promotional arrangement with one of your areas most popular, local barbecue pit owners.
Here’s what you do. In order to create and perpetuate some serious. Long term, positive word of mouth and mouse buzz. For literally pennies on the dollar. Your deliver crew chief and staff. Not only deliver your barbers state of the art 75 inch TV.
But they also either show up with or place an order for $75 or X amount of dollars of mouth watering barbecue and side orders. Say what? You think both the barber, their stylist (the ones who eat meat anyway.) They won’t enjoy this totally unexpected gift.
And do you think at least some of the customers in the shop. Both sitting in the chairs and those currently waiting to be served, won’t enjoy this particular goodwill gesture as well? Would you? Me too.
So you know at least some of them will quickly whip out their phones and start texting, taking pictures and streaming videos of this event. All over their social media accounts.. Right? Absolutely.
This Is What Compels Your Best Prospects And Customers To Constantly Spread The Word On Your Behalf!
Here’s how and where you or your major competitors literally hit it out of the park. Unbeknownst to either your barber, hair stylist or the customers already in the chairs. Or those waiting to be serviced.
Your delivery crew chief found out from the barber when he or she called ahead. How many total people were actually in the shop. And when the TV or whatever was being delivered.
The delivery chief also brought X number of sealed envelops with them. And here’s what the outside of the envelop says in big, bold red letters. “You definitely deserve this!”
So you know the recipients won’t waste any time ripping the envelopes open, correct? And as soon as they do. Here’s what they’ll initially discover inside.
Two really cool, extremely time sensitive gift certificates. 1.) The first will be to the popular barbecue pit. It’s a $25 or X dollar value. And of course your retail appliance center will purchase them for a whole lot less. Because you’re marketing savvy enough to hook up both the owner(s) of the barbecue and their current and future staff.
With some state of the art electronic goodies. Which are on “closeout.” 2.) Of course they’ll also be one of your very best, market tested, one or two sided gift certificates.
Side A will inform the recipients to enter your monthly free drawing for a chance to a state of the art. Deluxe home entertainment system. Valued at $2,500 dollars or X.
You Have To Start Leveraging Your Ideal Prospect Or Customers Personal And Professional Inner Circles!
And side B of your market tested gift certificate or extremely time sensitive discount coupon. They’re informed to redeem the certificate before the hand written, (ten day) window expires. They come alone. And they save 10 or some relatively low saving percentage. Off their next purchase up to $300 or X amount of dollars.
However, simply for dragging a friend with them before the expiration date. Whose at least 18. They automatically save 40 or X% off up to $1,500 or X number of dollars.
You best believe your market tested, ethical bribe. Will definitely cause a certain reliable percentage of them to drag a semi qualified quest with them. Which means, ultimately you or your major competitors will systematically generate at least 25% more front or back end long term profits. Don’t you agree?
Right about now. You should be totally onboard with creating lead magnets which are totally customized. Any questions?
Isn’t It Past Time You Started Running Rings Around Some Of Your Major Competitors?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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