Why Sometimes You’re Definitely Better Off Creating Lead Magnets Than Buying Them!
Entrepreneur are you familiar with any of the major specialty marketing companies? You know the types who promote and sell fancy pens, T-shirts, cups, calendars and such.
And both companies and service providers buy these. And either give them away as “thank you” gifts. Or give them away as bonuses for their prospects or best customers doing X, Y or Z.
This approach is clearly one way to go about getting the word out. However, you should seriously consider creating lead magnets by strategically leveraging your current and future customers professional and personal inner circles.
Because you or your major competitors can consistently do so for literally pennies on the dollar. And help non directly competing vendors businesses or services grow. While simultaneously helping yourself too. Sound like a proven plan you’d like to know more about? Great. Turn the page and let’s get started…
Right About Now You’re Probably Wondering What Are Lead Magnets? (Right?)
The simple answer is. From a marketing/promotional stand point. A proven lead magnet (aka), some form of customer acquisition bait. Is nothing more than a physical or digital product or service you or your major competitors strategically use to entice or ethically bribe your ideal prospects or customers to do something you wish them to.
And “if” that particular answer is still way too broad for you. Please stay tuned and pay extremely close attention. So you can discover first hand.
Exactly “why” strategically and consistently creating lead magnets is definitely worth seriously considering. Fair enough? For this particular example.
Let’s say you either own or you’re the senior marketing director for a single location, non franchised retail appliance center. And up until now. Practically every year. Both you and your major competitors typically spend (more like waste!) at least $25,000 dollars a month.
On those outrageously expensive, dismally performing local billboard ads. You know the type I’m referring to, right? You see them on the side of local buses, taxi cabs or actual billboards.
Once you add up the real cost per lead (CPL), you’re mouth will literally drop.
So How Or Why Does Consistently Creating Your Own Market Tested Lead Magnets Usually Make More Sense?
That’s a great question. And so glad you finally asked it? First of all. Let’s set the proper marketing stage. Rather than continually wasting a fortune on those outrageously expensive, local 30-60 second prime time radio or TV ads.
Instead you decide to both strategically and systematically leverage, other local, non directly competing entrepreneurs personal and professional inner circles. For literally pennies on the dollar. Say what?
Case in point. After carefully considering the massive untapped marketing possibilities. You enthusiastically make the following proposal to your local barber. (And his staff.) Whom both you and some of your top male sales managers. Have been literally going to for years.
Provided the owner of the barbershop (and his stylist) agrees to become and remain active opt in email or text message subscribers of you or your major competitors.
You’ll gladly sell the owner a state of the art 75 inch flat screen TV. At your actual hard cost of X. Say what? Truth told this is either a “closeout or “discontinued” item. But selling it at your actual cost to your longtime, local barber. Will definitely cause him to?
A.) Constantly brag like crazy to both his current, future and past stylists. Will it it not? Absolutely.
B.) Constantly be bragging to his extremely close relatives, best buds and current and past neighbors. Literally 24/7. Correct? Bingo.
C.) Constantly posting pictures and videos all over his social media accounts. Proudly showing off his latest state of the art electronic gizmos. Wouldn’t you? Me too.
From These Rather Simple Humble Beginnings! (Are The Makings Of A Potential Army Of Goodwill Ambassadors!)
Obviously this type of marketing goodwill. Definitely won’t go unnoticed by at least some (if not all) of the current stylist and customers in the barbers shop. Right? You so got that right.
This definitely being the case. On the day your deliver crew is scheduled to drop off the barbers state of the art flat screen TV. Your delivery crew chief calls ahead.
And verifies how many other stylist are actually working in the shop at that moment. And he has the barber ask the following question. How many of them would like to buy a state of the art tablet?
Which normally retails for at least $549 or X amount of dollars. But they can get it for your actual hard cost of X. And if they don’t currently have enough cash. Your crew chief will gladly provide them with and extremely time sensitive gift certificate.
Which is good for the next X amount of days only. And they can get the exact same offer. Provided they join and remain an active opt in email or text message subscriber.
And they drag a friend with them to your store. Whose at least 18, before the hand written expiration date on the gift certificate expires. Do you think any of the customers currently in the shop. Both being and waiting to be serviced. Won’t want in on this extremely time sensitive offer as well? Bingo.
So now your head delivery chief has a general idea of “how” many extremely time sensitive gift certificates to bring with him. Coming up shortly in part two.
Both you or your major competitors are about to discover how to literally hit it out of the park. And how and why you should be strategically creating lead magnets of your own. Is definitely worth seriously considering.
Are You Finally Ready To Discover How To Put Your Word Of Mouth And Mouse Marketing Campaigns On Steroids?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
