Why sometimes using simple creative sales ideas is really all you need!
(To Get The Job Done!)
So entrepreneur, you wanna take a wild guess what the (one major thing) the following five small to midsize businesses (and or services) all have in common?
1.) One of your top local floral shops. 2.) A well respected local jeweler. 3.) One of the top master Electricians in your local area. 4.) A top Plumbing company.5.) A savvy local corner store small business owner.
And (more importantly) how simple creative sales ideas, can and will increase their long term profits by a bare bones minimum of at least 25% or more, in the next 90 days or less!
Very simply, they all share the exact same (non competing) customer (and or repeat customer) base! Yep, that’s correct! Think about that incredibly important, yet far too often overlooked fact!
Sometimes Entrepreneur The Simple Creative Sales Ideas Truly Work Best!
All of these thriving local (small to midsize) companies, all constantly (have to) allocate certain resources (like) money and top employee/associates to run (first time) or re-new ads, negotiate new terms of agreements for this or that!
Pay the month (or quarterly) lease payments, make sure payroll is (not only) on time, but accurate! Nothing worse than having to deal with (temporarily disgruntled) employee/associates etc!Right?
The point being; they often have to quite literally stretch all of these extremely valuable assets and or resources to the max! (And then some!) So why not use creative marketing leverage, whenever and wherever you can!
Consistently Using Low Cost High Powered Creative Sales Ideas Is Simple A Matter Of Perspective!
First, let’s take a step (or two) back and look at these five seemingly unrelated thriving small businesses from the proverbial view from thirty thousand feet!
All of them constantly need to have business (especially low cost, high profit margin) repeat business coming through the door, agreed?
And if there are so much simpler (proven) ways for them to do so, they (you) would probably want to know about them, right?
Say for instance! What if your savvy local corner store small business owner, set up a weekly “Free Drawing”, about three months out, ahead of Valentines Day!
Really Successful Entrepreneurs Totally Understand The Importance Of Developing Effective Lead Generation Strategies And Or Tactics!
And each week, right until the day before Valentines Day, every female (18 & over) that purchased a large cup of coffee, could fill out a simple form (that took less than five minutes) via your special lead capture page.
Or you could simply set up a large-can’t miss- display sign right in your store, as close to your coffee station as humanly possible!
Or have them fill out your form right there. And once a week, by either text message or email, you announce that weeks grand prize winner, and for the next five business days, they come and get one large free cup of coffee, tea or cocoa, per day, their choice!
And if they bring anyone over 18 with them, that person gets a large cup of whatever they want for 50% off! Not a bad marketing concept, right?
How About Using Creative Sales Ideas That Actually Put Money In Your Pocket!
The real reason you’re collecting those ladies names and contact information is, so your local florist, whose at least partially funding your free large cup of coffee promotion, every week until Valentines Day marketing strategy!
Three weeks before Valentines Day, they’ll snail mail all those ladies special VIP promotion offers to give to (either) their spouses, significant others or their daughter’s or daughter in laws spouses or significant other etc!
The More You Understand Proven Lead Generation Strategies And Or Tactics! (The More Successful You Can Be And Or Become!)
Now, hopefully you can see (just how) vast and expansive, the list of potential new first and (more importantly) repeat customers can be!
And if for whatever reasons, your top local florist(s) doesn’t want to participate in your creative marketing promotion, there’s a very good chance, one of top local jewelers will!
Why? Because your local savvy jeweler knows all too well, how much it cost to create a semi qualified prospect, using outrageously expensive traditional marketing methods, like local radio & TV ads and or newspaper ads etc!
They might currently be paying anywhere from a low $95 to $325 dollars per lead or more! And now you point out that for just $7 to $25 dollars max! They could get their message in front of the exact same target audience!
Are You Starting To Appreciate How Some Creative Sales Ideas Can And Definitely Will Make All The Difference!
So instead of them laying out $30-$75, 000 per month in total advertising/marketing cost! They could instead give you $2,000 -$5,000 dollars (for the entire month!) And you simply build a semi qualified prospect list for them, for a fraction of the traditional cost!
And think about some of the outrageously creative things you could do, with an extra $2,000 – $5,000 dollars in monthly advertising/marketing budget money!You’ll discover at least three more proven creative sales ideas in part two!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Great suggestions on using creative ways to sell. It’s all about making and keeping connections with the customer. Collecting their email and/or contact information is crucial for that. And that type of potential customer who shared their information is the best kind. –Neil