Why Sometimes Creating Opportunity Is Simply A Far More Viable Choice!
It’s no secret the main direction paid ads is constantly going (overall!) is up, correct? Clearly as demand for PPC (Pay Per Click) ad campaigns continue. Constantly being fueled by a combination of successful advertisers strategically scaling up their most successful campaigns.
And starry eyed newbie (first time) advertisers diving in head first. Only to quickly discover they really don’t know the first, second or third thing about running successful ad campaigns.
And the learning curved is filled with lots of not exactly cheap lessons. And occasionally having your accounts temporarily or permanently shutdown for reasons which only make sense to the particular platforms.
And some eventually get reinstated while others clearly don’t. Entrepreneur while all of this continuous drama is constantly unfolding. It really points to even further proof as to why. You definitely need to look into creating opportunity. Not just constantly waiting on it. Don’t you agree?
And besides, your marketing creativity might ultimately lead to at least some semi breakthroughs here and there.
Who Else Wants To Discover Some Relatively Simple Ways To Market Your Business Or Service?
For example strictly for hypothetical marketing illustration purposes only. Let’s say (for whatever reasons!) you’re currently in the highly competitive gym fitness niche.
So you’re constantly competing against both the big brand franchised gym owners. Plus the not so well known local, non franchised gym owners as well. And since you realize lots of newbie or first time gym membership participants are into Yoga.
Why not at least strategically A/B split test “how” you might monetize this evergreen trend. How you so skeptically ask? To begin with a staggering 97-99% of the local certified or non certified yoga instructors are not all that marketing savvy, correct? Which means while they’ve definitely got the skills to teach yoga to your customers. They may not have a real clue “how to” consistently fill your classes.
Which are targeting beginners, intermediates as well as advanced students etc.(And by extension both their professional and personal inner circles.)
Leverage The Fact A Large Percentage Of Certified Or Non Certified Professionals Just Want To Practice Their Craft!
Take a look at the sample sign up (lead capture page) form slightly below . (Which was created using Aweber, my current paid email service provider of choice. It literally took all of 20 minutes give or take. Using their free built in sign up form creation software.)
Imagine “how” much more effective and eventually more profitable this or these gym owners will be. When they start strategically promoting their various classes. On all three levels previously mentioned. To current and future members.
Why Sometimes Creating Opportunity Is Simply A Far More Viable Choice!
Simply by having them opt in (sign up) for different classes offered by the gym owners. They could periodically sponsor free drawings. Offering X number of free classes. But only available to opt in email subscribers only.
This sort of incentivizes the current and future members (and by extension!) both their personal and professional inner circle members to sign up as well.
The gym owner(s) could also form strategic JV (Joint Venture) arrangements with local, non directly competing vendors like non franchised sporting goods store owners.
They could inexpensively test strategically placing signs in the sporting goods stores. Promoting their free drawing to win x number of karate, judo or yoga classes etc.
X number of first grand prize winners announced via some extremely time sensitive email alerts per week or month etc. Or “if” the store owner(s) are into any specific classes.
They could barter the gym owners promoting their classes inside the store(s.) In exchange for either free or dramatically reduced annual membership costs. Or allowing the sporting good store owners and all of their current and future staff members to have free or dramatically reduced annual membership fees.
Sometimes You Can Literally Break Even Or Barely Break Even On The Initial Front End! (In Order To Consistently Access A Potentially Lucrative Back End!)
You did notice “how” the gym owner(s) make their target audience aware of they also get an extremely time sensitive gift certificate. Or something else with a perceived value of X. Simply for signing up, correct?
In this particular case only. “Bob’s Retail Appliance Store”, (and or non directly competing vendor X) will gladly compensate the gym owner(s) in one of two primary ways.
1.) First: Pay them $50-$100 dollars per lead which upgrades to first time paying customer. Regardless of “how” much or how little they initially spend on their very first purchase.
(Because they clearly intend on making the vast majority of their gross profit on the long term back end of sales/promotional process.)
And once they’ve generated their first 25 or X number of first time customers for their JV partner.
They (meaning the gym owner(s)) now receive a maximum of $150-$200 dollars for every lead which converts to first time customer.
(And in the case of two individual owners. They split 50/50 any and all paid commission arrangements.) Because remember, “Bobs retail” ( or local retailer or service provider X) is banking on all of the long term, low cost additional back end purchases, power testimonials and referrals a certain percentage of these customers will constantly generate.
2.) Second: Bob’s retail appliance store will provide both the legal owner(s) of the gym. And all of their current and future employees. They’ll automatically get grandfathered in for X % of savings for life. As long as they remain opt in email subscribers. Clearly over time for whatever reasons. A certain percentage of these individuals will definitely unsubscribe.
But once they do. They are no longer grandfathered in. The main point being. Having a state of the art, stand alone, fully functional lead capture page. (Like the sample one above.) Definitely gives both the yoga instructors who learn “how to” profit from having one. Or the extremely marketing savvy gym owner(s) who learn “how to” utilize them.
They can systematically take their overall marketing possibilities to a whole new level. For literally pennies on the dollar. Don’t you agree? This is why you may wanna seriously consider creating opportunity. Instead of passively waiting on it.
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