Why Some Of The Very Best Lead Magnets Come From Previously Dead Assets!Part Two
So did you notice in part one of this ongoing series, “how”, sadly, every year, a ton of would be self published authors, that attempted to publish (foot the entire) up front bill, for their work of art masterpieces.
Simply ended up, with (either) a ton of boxes, full of their unpublished hard cover books, stored somewhere in their garage!
Or else, they shredded all their remaining copies, or just threw them in the nearest the dumpster!
And their initial entry into the wonderful world of “self publishing” fame & fortune, ended with neither more fame, and most definitely a little less fortune! 😀
It happens far more often than you may be led to believe!
But fortunately the semi good news is, there are some extremely savvy marketers, (aka) “The Ultimate Insiders,” who routinely convert another marketers previously dead assets, into some of the very best lead magnets.
Here’s an instant or two, of “how” they strategically go about it.And they can usually do it, for less up front out of pocket expenses, than the vast majority of their competitors can!
So How Do Previously Dead Assets Whined Up Becoming Some Of The Very Best Lead Magnets?
Another semi creative way these extremely savvy marketers, take advantage of some wannabee self published authors, stock pile of unsold hard cover books.
They diligently go about establishing as many mutually beneficial (JV) joint venture partnerships, as they can.
So that when the time comes, they can successfully market/promote, and ultimately distribute these books, as fast and as efficiently as possible.
Case in point, getting back to our previous example from part one.Some extremely savvy marketer, arranged to purchase the entire remaining unsold inventory, of an ambitious author, who attempted to self publish their hard cover book, on “how to” make a fortune investing in local real estate foreclosures.
(It’s certainly not like that horse hasn’t been previously beaten to death, correct? 😀 )
Your Entrepreneurial Skills Can Help You Continuously Grow Well Outside The Box!
And in this particular case, they agree to pay the actual printing cost, in order to reimburse the author, for their actual upfront out of pocket expenses, to print 23,643 (or X number of) hard cover books, because that’s “how” many unsold copies, the author still has left.
And they’re currently, wrapped neatly in boxes, just taking up space, in (either) their attic and or garage!
Now in a whole lot of cases, by the time the self published author is approached by one of these type of extremely savvy marketers, they are more than willing, to simply recoup their up front out of pocket cost, and be done with it already!
So they’ll gladly sign off on the agreement and sincerely wish the marketer(s) well!
You Do Not Have To Create Your Own Lead Magnets In Order To Be Successful! (But If You’d Like To Maintain Ultimate Control It’s Best You Do!)
One of the very first, (potentially lucrative) JV type arrangements they will pursue, is with fulfillment companies, that also have toll free numbers.
And the primary reason being, whenever potential customers call to reserve their seat at one of the many, free 90 minute introductory workshops, on “how to” invest in real estate, using so called creative financing, (aka) “No Money Down” investment techniques.
The highly trained fulfillment company operators, will immediately make an “OTO” (One Time Only) offer to callers.
Basically, these callers can purchase the foreclosure book, which would normally retail for $24.95 (or X), now, before they hang up anyway, they can purchase the book for just $9.95, plus applicable shipping & handling fees.Say what? 😀
And the primary two main reasons (the ultimate insiders), are so eager to sell this book they recently required the resale/licensing rights to, for their actual cost!
Here’s Where Your Battlefield Tested Entrepreneurial Ideas Can Easily Separate You From Your Major Competitors!
First, they are inexpensively identifying a brand new, first time paying customer at cost!
Second, (are you sitting down?), after a little strategic A/B split testing, they merely add a one or two sided flyer, of one of their best market tested offers inside the book.
And this extremely time sensitive offer, allows the buyer to save 40% (or X%) off the normal retail price of $1,997, for their physical copy of their combination DVD and workbook course.
So they pay just $1,198.20! Or X.
And they’ll average, anywhere from 20-30% of those callers, taking advantage of that “OTO” offer!
The Best Lead Magnets Do Not Automatically Have To Lead To A Front End Profit!
Here’s the other way they will market/promote the self published authors “how to” make money in local foreclosures book.
They will contact several of the most active real estate investment group associations, and allow them to sell X number of books on consignment.
And whenever one of their members brings a first time guest to one of their monthly meetings, that new guest mails a request form to the fulfillment company, and the book gets mailed to them, along with, you guessed it!
One of their best market tested flyers, promoting their $1,997 dollar DVD course!And of course, as was previously stated, there’s an extremely time sensitive “OTO” offer included, for them to save 40-50% off the normal retail cost!
Or if any member of the real estate investment club, pays for (either) a years worth of monthly dues in advance, or if they purchase, and pre pay for one years of classified and or display ads etc.
Your Proven Lead Magnets Definitely Should Work Harder For You Than Your Typically Promotional Methods Do!
They can request their free copy of the authors book as well.And last but certainly not least.
Every paying member (in good standing), that pays to attend any of their periodic workshop and or seminars etc, they can request their free book from the fulfillment house.
And of course, if the investment club administrators wish to, they can become (registered) joint venture partners(JV) with the fulfillment company, and offer their $1,997 dollar foreclosure home study course, to both new, current and future members. 😀
And they will earn 40 (or X%) on every sale they make, no matter “what” price the customer actually pays!
Hard To Believe Some Of Your Very Best Lead Magnets Can Come From Practically Any Type Of So Called Dead Assets! (Right?)
And that my friend, is just a small sample, of “how” some of the ultimate insiders, routinely convert some previously dead assets, into some of the very best lead magnets! Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
