Why Some Of The Very Best Lead Magnets Come From Previously Dead Assets!
So do you know any one that’s ever attempted to self publish, their very own hard cover book?
Any idea “how” many books, in practically any given category, gets rejected every year, by the major publishers?
And by many of the much smaller independent, (less well known) publishers as well.
Rest assured, the numbers are freaking mind boggling.
And you wanna take a wild guess, just “how” many wannabe best selling authors, after consistently receiving more than their fair share of rejection notices, still whined up attempting to self publish their ill conceived masterpieces.
Only to end up shredding a ton of them!
Simply because, they can’t even figure out a creative way to give their books away!
Nod your head cadets, because this sad plight, happens far more than you may currently realize.
However, would it interest you to know, (that) in many of these given situations, some of these formerly, (totally) dead assets, (meaning tons of unpublished hard cover books), actually make some of the very best lead magnets! Say what? 😀
Of course, (on the surface) and without any of the intricate, nitty gritty, insider details, it’s sounds totally far fetched!Right? But rest assured entrepreneur, that’s definitely not the case!
So How Do The Ultimate Insiders Routinely Turn Some Previously Dead Assets Into Some Of The Very Best Leads Magnets?
Case in point,for this particular example, let’s take the “evergreen” subject, of “how to” make money through strategic real estate investing.
Because, it seems, almost like clock work.Every year, there’s yet another, (self appointed), wannabe best selling author, that wants to share, their “how to” make money, in some various form, of so called, creative real estate investment acquisition.
And unlike last years version on this exact same (basic) premise, (this particular) man or woman, assures us, their method is definitely the one, that when effectively implemented,will finally lead us to promise land of,constant positive cash flow!(Does that ongoing theme not sound all too familiar?) 😀
They also promise to reveal “the secrets” to some long term appreciation, maximum tax benefits, low ongoing maintenance cost and, very few problem tenants!Sound familiar?
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Now then, here’s their all too common, sobering reality!Their physical book, rarely if ever, sells enough copies, to warrant a second printing!Let alone a third printing etc!Unpersuaded by this, (all too real) sobering reality!
Far too many of these best selling author wannabees, whined up footing the entire bill, to print another 50,000 to 100, 000 (or X number of ) physical copies! 😀
Totally convinced, at some point, their target market, will ultimately come to their collective senses, and begin purchasing their books in massive quantities! 😀
Which of course, rarely if ever happens!And this explains the annual shredding, and or physical dumping, of hundreds of thousands, of self published books!And it also explains, “how” some of the ultimate insiders, routinely cash in big time!
Simply by strategically converting, some of these previously dead assets, into some of the very best lead magnets!
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So have you ever done a Google search and skipped all the way to the 9th or ten page, just to “see” what those sources were? Neither have 99.9% of the other searchers! 😀
And by the very same token, there are some extremely savvy marketers, (aka) “The Ultimate Insiders”, that routinely outsource (overseas) companies, and in some rare cases, pay individuals overseas, to constantly pour over past issues of popular income producing, based magazines, like “Income Opportunity & Entrepreneur Magazine Inc,”, just to name a few of their major sources.
And these outsource rs are looking for past ads, where some wannabee entrepreneurial, self published author, was advertising/promoting their “how to” make money, in real estate (or whatever subject you can possibly think of )book/guide.
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And they advertised a few times, and clearly didn’t gross enough profit on the front end, to even cover the cost of the advertisements/promotions!
And their dream of successful self publishing, pretty much ended right then and there!
That is, until they were initially contacted by the ultimate insiders, and or one of their representative/associates!
In order to cut to the chase, here are the two major ways, the ultimate insiders routinely convert some of these previously dead assets, into some of the very best lead magnets!
Isn’t It Funny How One Marketers Dead Asset Is Another Marketers Dream Lead Magnet!
The first thing the savvy ultimate insiders, (often) attempt to do, is purchase all, (or most of) the author/marketers remaining physical, unsold inventory.
So in the case of an author still having 23,643 physical (unsold) copies, of their “How To Make A Fortune In Local Real Estate Foreclosures” book/guide.
Sometimes, the wannabee self published authors, are so distraught by this time, they’ll gladly settle for, just recouping their net out of pocket, upfront cost, just to be rid of the unsold inventory!So they can move on,both financially and emotionally!
And and as soon as the ink dries on the agreement, the savvy-ultimate insider- marketers have already begun, inexpensively testing, both their classified & display ads, marketing/promoting, “what else?”
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Why none other than their extremely time sensitive free drawing, for a chance to win their $1,997 dollar, physical home study, DVD & workbook course, on, “how to” make a fortune in foreclosure and or lease options course etc!
And wouldn’t you know it, all 23,631, of their first runner ups, win an extremely valuable second prize!
Any ideas “what” that might be cadets? 😀 If you said, this wannabee self published authors book, you are correct-da-mundo!
So they build a massive, highly targeted list of (either) opt in email and or snail mail database!
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BTW, in case you’re wondering, “why” only the first 23,631 runners up, win the authors book, instead of all 26,643,which, as you recall, is the actual number of books, they physically purchased?
It’s because, once a month, one extremely lucky subscriber, will win, not only a free physical copy of their $1,997 “how to” course!But they’ll also win a free copy of the authors book as well!
In part two, you’ll discover at least three more surefire ways, the ultimate insiders, routinely convert previously dead assets, into some of the very best lead magnets!
Until then, any questions?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
What an absolutely fantastic post you have here.
You are absolutely correct when you mentioned that many self published authors sadly lack the marketing skills to capitalize on their creations.
But you have raised a great idea for me re the potentail of creating superb lead magnets from these what you referred to as “dead assets”
Mark you may not have realized it but you have just opened a pandora’s box my friend so thank you very much for this heads up.
It may not even be only lead magnets but what about ebooks, podcast material, blog posts and even some video training content.
I’ve researched Creative commons material before but have lacked the clarity of purpose that your blog has given me.
So thank you again Mark – awesome info
Best wishes from the remote Thai village blogger
Peter
Peter Beckenham recently posted…Affiliate Marketing â A Guide for Complete Beginners Part 3
You know you’re most welcome my friend!
First of all, thank you for sharing such an awesome compliment!
Coming from an experienced master marketer such as yourself, that
means so much!LOL!
And likewise to you, in terms of reading several of your excellent blog
posts and having my creative light bulb go off!LOL!
In fact, as I’m currently reading/studying your excellent four part series
on profitable affiliate marketing.
You really opened my eyes to a lot, that I hadn’t even figured
and or previously realized about successful affiliate marketing my friend!Thanks!LOL!
All of the ideas you just mentioned are extremely viable marketing options, and just as soon
as you start putting things together, even more creative marketing twists, will start to
come to you!
And hopefully, you’ll share at least some of them, in both future free and paid material!LOL! Thanks so
much for taking time to stop by and share some of extremely valuable insights bud!They are always welcome
and greatly appreciated!
If it’s okay, I’m going to mention some of your excellent suggestions, in a future video!LOL!
Mark Newsome recently posted…How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Four
Okay, you’re in my backyard now Mark. 🙂 Seriously, you are spot on with your observations as usual. Believe it or not, there are still plenty of writers out there who consider themselves purists and thumb their noses at the very idea of such things as marketing or (gasp!) building an author platform. But the majority are prepared to do whatever it takes to get their book(s) into the hands of readers, especially if they wrote it to help establish credibility and promote a business or service, and I’m assuming that’s the category most of your readers fall into. Selling inventory to someone else is certainly a smart strategy, and probably the quickest way to recoup some of their investment. At the same time, I’d encourage anyone who does that to be cautious about who they sell their book to and invest the time to come to an agreement about how their book will be marketed and sold. This is a branding issue and if someone writes a book to build credibility it’s something they need to take seriously, even if they are freaking out about all those unsold books sitting in their garage.
And for those who actually harbor a desire to make a go of being a published author, I recommend either retaining the rights to their material or publishing their next book in eBook format because it has become standard practice among experienced authors to have a book that is free that they use as a lead magnet to build their author platform. Most continue to rely on Amazon because of the huge numbers and potential exposure, but writers are getting smarter about including links to join email lists and offering value added bonuses to encourage readers to buy their books and join their “community” of followers. In fact, even fiction writers these days have taken to calling themselves “authorpreneurs” to combine their art with the dynamics of being an entrepreneur.
Marquita Herald recently posted…Reflections on the Hidden Beauty of Silence
Thanks for sharing some serious marketing gems M!
You what you just shared could easily be converted into
a seven to ten day, opt in video boot camp course, right?LOL!
You have shared several excellent, real world points and considerations,
that clearly are based in real world reality!
I love your excellent points about the all important branding considerations!
Because you are so right about what and how the vast majority on extremely
savvy authopreneurs, would and should approach any type of potential licensing
arrangements!
You’ve hared so many excellent points M, my mind is literally racing with
follow up blog post ideas!LOL! Thanks!
You always offer such great value! And I truly appreciate it!
Mark Newsome recently posted…Why Some Of The Very Best Lead Magnets Come From Previously Dead Assets!