Why Some Customer Retention Strategies Literally Start From Incredibly Humble Beginnings!
Going forward. What’s your specific plan(s) to start retaining at least some of your ideal customers? And do you plan on systematically A/B split testing at least some of your potential marketing or promotional strategies? Let’s hope so.
Because the better or sooner you or your major competitors become with consistently implementing some of your best market tested customer retention strategies and tactics.
The less money and other potentially valuable resources or assets you’ll constantly have to allocate, on outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
And you or your major competitors can take those substantial advertising/promotional cost savings. And instead invest the lion’s share of it into some proven, far less expensive customer acquisition strategy and tactics. Sound like a plan or strategy can at least inexpensively A/B split test? Agreed?
So How Can You Possibly Generate Customer Satisfaction And Retention Rates Without Extremely Deep Pockets?
On the initial surface it may appear like you or your customers major competitors need extremely deep corporate pockets in order to retain and nurture your ideal customers and prospects.
But fortunately you do not. Case in point. Suppose your extremely popular exotic beverage distributorship decides on at least inexpensively testing some non traditional marketing and promotional strategies.
Which means none of those outrageously expensive local billboard ad campaigns. Or no more at least for now. No more outrageously expensive, full page ads in some of the local throwaway guides.
Instead you or your major competitors decide on a far more nurturing approach. Where you at least get the opportunity to initially generate first time customers who are not only 300- 500% more likely to stick around long term.
But they’re also far more likely to enthusiastically help you or your major competitors spread the word about your extremely great tasting beverages. Especially your gourmet coffee.
This Is What Makes Investing In Some Proven Customer Retention Tactics More Than Worth It!
Imagine you or your major competitors initially approach a few local, independently owned -non franchised hardware store owners. What you want to do is initially start with, say once every other week.
Or twice a month 100% sponsor (pay for) some up and coming local construction related professionals. To do 60-90 minute mini Q & A ( Question and Answer) type of i store workshops.
And they cover popular types of issues local homeowners and local landlords will typically encounter. And id need be. They can also make some of those workshops target single local women homeowners or single local women landlords.
In which case. The ideal local up and coming construction related professional is a local woman construction based entrepreneur. Because she can best relate to what these local women are going through or will be going through at some point.
But truth told. Here’s the other (far more important!) reason “why” you or your major competitors are at least initially testing this far more -long term- nurturing and relationship building approach.
Here’s Why You Can And Definitely Should Make Your Customer Service Techniques Evolve Around Long Term Relationship Building!
You or your major competitors will eagerly provide some of your very best tasting gourmet coffee free to all of those in house customers who attend these live in store workshops. Say what?
In fact on the days where these in store workshops are scheduled. You or your major competitors will arrive at least one to two hours earlier than these scheduled in house workshops begin. And start serving both you great tasting coffee and some extremely great tasting pastries, donuts and bagels.
Which you’ll purchase from one of your areas most popular upscale, non franchised local bakeries. At if it turns out some of these workshops are scheduled during the early part of the brutally cold winter months.
And word quickly spreads both on and off of social media. About a popular local, non franchised hardware store owner(s) who not only offers extremely helpful in house workshops on practical construction based subjects/do it yourself projects.
But they also periodically serve their customers some of the areas best tasting gourmet coffee or ice tea or lemonade during the brutally hot summer months.
So you know over time. More and more locals will start frequenting the store if nothing else. In order to sample some of this great tasting coffee. Right? Absolutely.
Are You Finally Ready To Discover How To Increase Retail Sales For Literally Pennies On Th Dollar?
Think about what’s at least 300% more likely to happen. Once these extremely loyal in store customers of the hardware store (and some of their best current and future vendors) samples you or your major competitors great tasting gourmet coffee and other exotic beverages.
Plus don’t forget or discount the fact. If these in store workshops go well enough. You or your major competitors can also arrange to serve the hardware store owner(s) best customers free gourmet coffee on both “Customer Appreciation” and “vendor Appreciation” day events.
Think about what all of this additional exposure can an definitely will do for you or your competitors business. Plus, since you have a local gourmet coffee shop.
Each customer of the hardware store who either attends the in house workshops. Or just shops there in general. But samples you great tasting coffee.
You or your major competitors will strategically provide them with free, Xtra large “Big Gulp” cups. Say what? and when they or whoever has the cup comes to you shop. From now on they get to purchase Xtra large cups of their favorite beverages. And instead of paying the usual retail rates of anywhere from $4.79 – $5.79 per cup.
Now they only pay .$99 cents per cup. Say what? So you know they’ll not only drop by you or you major competitors shop more often. Right? But they’ll eagerly brag to their closest friends, relatives, current and former neighbors and current and former co-workers etc.
About your great tasting beverages in general and extremely great tasting gourmet coffee in general. Right? This is truly just the tip of the marketing iceberg. As to “why” some of you or your major competitors best customer retention strategies literally begin from some extremely humble beginnings. Don’t you agree?
If You Wanna Know How To Increase Retail Sales Just Follow The Proven Blueprint!
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