Why So Called Creative Marketing Doesn’t Have To Be So Creative!
You already know you have to systematically and strategically get the word out about your totally awesome products and services, right? This being the case.
You know you can and should utilize some type of creative marketing plan or strategies, correct? Because doing so will definitely help you or your major competitors.
To either directly or indirectly get in front of your ideal prospects-over and over again- for literally pennies on the dollar. The creative part of your long term marketing and promotional process, lets you or your major competitors start consistently earning more for a whole lot less. And you know what that can ultimately mean for your bottom line, correct?
If not let’s turn the page so you can discover “how to” apply these not so common creative marketing strategies or tactics. So you or your major competitors can start consistently earning whole more for a whole lot less. Sound good?
Ever Wonder How Do You Come Up With Creative Marketing Ideas?
Believe it or not. One of your most productive strategies for consistently coming up with creative marketing ideas or strategies to at least inexpensively test.
Is to consistently visit other local, non directly competing successful business or service providers. And closely observe some of the more obvious things they do for their customers or clients.
Before, during and after they deliver or provide their primary products or services. Because as you do. You’ll quickly start to see “how” you or your major competitors can creatively emulate some part of any one given marketing strategy or tactic currently being used by these non directly competing vendors.
Or you might combine several of their proven marketing or promotional strategies or tactics into a single new profit boosting alternative. Say strictly for hypothetical marketing illustration purposes only.
You Can And Should Utilize Some Incredibly Simple Creative Marketing Twists To consistently Increase Your Long Term Gross Profits!
(Extremely important note: If you like to see the entire 51 minute interview of my podcast appearance on Hugh Meyer-s Money Talks” podcast. Click on the link and you’ll be taken directly to his youtube channel. Where you too can discover at least seven proven ways to inexpensively grow your business or service for literally pennies on the dollar.)
Case in point. Let’s say you’re either the sole or co-owner of a successful, single location retail distribution beverage service. And let’s say among the other popular beverages you promote and sell.
Your mid to higher end level gourmet coffees, lemonades and ice teas are always among your most popular. This being the case.
You approach a few locally owned, single location, non franchised -Mom & pop style diners. And because you and some of your staff have literally been dining there for years. Especially for breakfast. You pop the so called “magic question” to them. Say what?
Basically the “magic question” simply goes something like this. “Is it okay to periodically refer you new business?” And for those who answer with an emphatic yes. You automatically follow up with. “And by the same token. As long as it doesn’t interfere with anything you have going on both now or in the future.
Are you okay with periodically returning the favor?” And because they answered with an emphatic yes to both questions. Here’s what you initially propose.
You will gladly provide them with at least two 20 pound bags of some of your best tasting, mid level gourmet coffee per week or every other week. Say what? With only two stipulations.
Why Not Creatively Adopt A Proven Strategy To Constantly Generate More And More long Term Repeat Customers! (For Literally Pennies On the Dollar!)
1.) First: They agree (if need be) in writing. To only offer your gourmet coffee to their best customers on two or X number of their slowest days of the week only. Huh? And whatever those days are.
Every customer who drags a friend with them. They both get to purchase an Xtra large coffee for just $1.29 each. When it normally retails for at least $4.79 a cup.
2.) Second: Every person who drags a friend to the owners diner. Their name automatically goes into a drawing. For a chance to win a twenty pound bag of gourmet coffee.
And the guest automatically wins an extremely time sensitive to gift certificate to your local shop. Where they can definitely choose to come alone. And save a measly 10 or X% off their next or first purchase from your shop. On a five lb. bag of of your mid level gourmet coffee.
However, simply for dragging a friend with them to your store whose least 18. And for becoming an opt in email or text message subscriber. They automatically get to purchase a twenty lb. bag of your great tasting gourmet coffee and save 50 or X% off.
Are You Finally Starting To Appreciate How Straight Forward It Can Be Or Quickly Become To Inexpensively Create New And Long Term Repeat Customers! (For Literally Pennies On The Dollar!)
And remember this Mom & pop local diner. Can also giveaway your extremely time sensitive gift certificates to all of their current and future employees.
And their current and future vendors. Who in turn can share them with their current and future staff members. And all of the previously mentioned above. For an extremely limited time.
They get to purchase a twenty lb. bag of your best tasting mid level coffee. Simply for joining either your opt in email or text message list.
And of course. You or your major competitors offer each guest, an irresistible “OTO” (One Time Only) offer, ( which hopefully) a certain percentage of them, (more times than not!) will take full advantage of your “OTO” offer before they leave your showroom.
Done consistently and implemented strategically. You or your major competitors will consistently grow your opt in or text message subscriber base. Plus add more and more new first time customers.
And ultimately long term repeat customers for literally pennies on the dollar. Sound good? Great. Go ahead and start implementing some non expensive, creative marketing strategies and tactics ASAP. Your long term future entrepreneurial success is definitely dependent on it. Don’t you agree?
Isn’t It Time You Started Systematically Looking For Some Simple Proven Ways To Build Your Long Term Repeat Customer Base?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target, small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
