Why Seeing The Big Picture Means Strategically Tapping Into Previously Overlooked Marketing Opportunities!Part Two
Now that you’ve had a chance to initially read. And hopefully re-read part one of this ongoing series. You can much better appreciate, how seeing the big picture, can and probably will, help increase your bottom line, correct?
Let’s hope so. Primarily because, as you or your major competitors, have a much closer look at some of the current marketing or promotional strategies or tactics you’re currently implementing.
Hopefully your marketing eyes, are starting to see how, you can strategically improve your overall results. With a few strategic tweaks here and there. And carefully monitoring your outcomes.
Because rest assured. One way of implementing your strategies, can totally out perform another by leaps and bounds. So for (in some cases), less than pennies on the dollar. You can systematically tweak your lead generation process, on both the front and back end of your sales funnel.
And in some cases, create entire new profit centers. And then you have major marketing options. Meaning, you can use all or part of these newly created income streams, to either fund all or part of your new marketing strategies or tactics.
Or you can invest part of these newly created income streams, just for lead generation.The choice is yours. But it’s definitely nice to have viable marketing choices.Don’t you agree?
Strategically Use Your Current Or Future Marketing Situations To Systematically Create Some Major Marketing Leverage!
For just a moment, consider the following all too common promotional activities.Especially among the smaller, profit seeking business owners or service providers. Let’s say your company distributes, higher end women-s cosmetics, which target women, who routinely earn high five, six and seven figure a year incomes.
And of course, these high income earning women, literally comes from all walks of life. They range from, local professional women. They’re nurses, doctors, lawyers, chiropractors, dentists, administrative assistants, CPA’s, CFP’s, administrators.
They also work from home. They’re employees.They’re vice presidents of this company or top executives for that one etc. And their annual incomes, range from high five to seven figures.
Which is why, you and your major cosmetic distributor competitors, systematically target them. You’ve run half and full page ads in all types of specialty magazines, which target higher income earning women.
And you’ve definitely run your fair share of, direct snail mail campaigns. And don’t forget those outrageously expensive, local prime time radio or TV ads etc.
And even though your ideal female customer, easily has a total lifetime customer value metric, of somewhere between $800 – $6,500 dollars. Give or take over the next five to seven year period.
You Really Can And Should Leverage Your Marketing Or Advertising Budgets Using Non Traditional Methods Or Strategies!
Say for example. One of your non directly competing JV (Joint Venture) partners.Is an upscale, local women-s clothing store and accessories store. Of course, before you even get started, strategically A/B split testing, different aspects of your marketing or promotional strategy.
You allow both the owner(s) of the single location, independently owned, upscale women’s clothing and accessories store, and all of their current and future female staff members.
To sample and choose, any 32 oz. bottle of fragrance of their choice. And you’ll gladly supply them all, with their first bottle absolutely free of charge. Say what? Think about “why” for just a second.
Not only will they be constantly exposing some of your most popular fragrances, to your ideal female or male prospects. Because some of the males, will definitely want to know, where or how they can purchase some of these great smelling fragrances, for their:
Wives, live in significant other, girlfriend, daughter(s), sister(s), sister in law, niece(s), secretary, female administrative assistant(s) etc. So believe it.
The males these women constantly come in contact with, while wearing, you or your major competitors great smelling fragrances. Can potentially be worth a ton of long term gross profits.Don’t you agree?
Your Initial Small Positive Word Of Mouth And Mouse Ambassadors Of Goodwill! (Can Quickly Snowball Into An Army Of Non Stop Positive Marketing And promotional Activity!)
Even though their first 32 oz. bottle is free. Or you’ll give the actual owners their 32 oz. fragrances free. And just charge the other current and future female employees, your actual cost, for their future purchases, of any 32 oz. bottles of perfume they purchase.
Provided, they remain active subscribers on your opt in email/mobile marketing list. And keep in mine.Your (so called) entry level 32 oz. bottles of fragrances, typically sell for anywhere between $189- $450 dollars per bottle.
And some of your most popular, 64 oz. mid level bottle perfumes.They typically start at $575 – $800 dollars per bottle. And your higher end 64 oz. fragrances, typically sell for as much as $1,700 dollars per bottle.
This being the case. One of your initial lead generation strategies.Is to set up a temporary booth within the clothing or women-s shoe store.
And every customer of your joint venture partner, who spends at least X. Example, at least $300 dollars. They simply come over to your booth, produce their receipt. And while your supplies last of any of your popular 32 oz. fragrances. The first X amount of local women who spend over X at your JV partners stores.
Don’t Over Complicated Your Marketing Or Promotional Strategies!
They get it free.Say what? Think about the long term, positive word of mouth and mouse buzz.This type of strategic marketing ploy will consistently generate.
Both on and off of social media.These local women, who not only earn really nice incomes.They also routinely socialize with other local women of affluence and influence.Do they not? Absolutely.
Which means you or your major competitors, can and definitely should be constantly leveraging (to the hilt!), the professional and inner circles, of these higher end women customers.If it’s still not obvious. Just how potentially lucrative these connections can be or become.
You’ll discover at least three more incredibly simple marketing strategies.Which will hopefully make it crystal clear.How and why seeing the big picture, means strategically tapping into, some previously untapped marketing opportunities.Don’t you agree?
This Is How You Or Your Major Competitors Systematically Make It To The Next Level Or Two!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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