Why Seeing The Big Picture Definitely Means Developing A New Marketing Perspective!
So if there is a proven way, (and rest assured!) there most certainly is. For you to go about seeing the big picture. And doing so means, you can start systematically earning more and more money. When less resources or assets being allocated to do so.
You’d definitely want to be made aware of how to do so, correct? Me too. But for now. What exactly are you doing on a consistently basis, to help you scale your business or service? And how’s it going?
Is it time to strategically double down, on both your financial resource allocations? Or perhaps, is it time to strategically pivot and start A/B split testing, a different approach? What are your current results revealing?
Should you definitely continue down your current marketing or promotional path or not? Are you currently doing more than merely breaking even on the initial front end?
And if so, what or when, will you establish, a profitable back end, to your long term sales funnel. In the remainder of this particular post. You’ll discover, at least a few answers, to some of your burning questions. Okay?
Watch How Seeing The Big Picture Definitely Helps You Broaden Your Current And Future Marketing Perspective!
Case in point. Let’s take a much closer look at an all too common occurrence. Which sadly, negatively affects far too aspiring entrepreneurs,in the wrong way.
First of all. Have a look at these all to common numbers. And yes they apply, whether you primarily work on or offline.So let’s say you currently sell a particular, women-s skin care cream product. And it currently retails for at least $97 dollars.
And you currently market it online, via various types of paid ad or paid promotional campaigns. So you or someone within your company or service, sets up a paid Facebook PPC (Pay Per Click) ad campaign.
And you initially generate 19,347 impressions to your ad. Think of impressions as nothing more than total exposures to your ad campaign.) Which means, as visitors on Facebook scroll their news feed. Your ad, based on your chosen demographics, was initially exposed to 19,347 individuals.
And a total of 171 people clicked on your ads link. So -sadly- your initial paid ad, didn’t even generate an industry standard of one percent. (171/19,347 = .0088-(rounded off four places after the decimal point for ease of calculation.)
That answer multiplied by 100, equals .8838. So in other words, eight tens of one percent. So your very first few paid PPC ad campaigns, didn’t exactly light the online world on fire.Did it?
This Is Why You Made Need To Take A Much Closer Look At The Overall Big Picture!
However, out of your 171 or X number of initial click through- s. You still managed to sell 3% of those individuals, (over time of course.) Your $97 or X dollar, women’s skin care cream product.
So 3% of 171 means, you just added 5.13 or 5 new customers as a practical matter. So you still grossed $485 dollars, minus your costs of the ads.So overall, even though your numbers don’t look at that great at first glance, right?
As long as your initial, front end advertising or marketing costs, didn’t exceed, (in this particular case), $485 dollars. You may have generated, at least a slight or pretty good initial front end profit, correct? Absolutely.
Then, once or as soon as you or your major competitors, develop and nurture, a reliable back end component to your primary sales funnel. You can and definitely should be able gradually increase your long term gross profits, as well. Sound good?
Now let’s officially go a little deeper? Okay? Huh?
So Why Not Systematically Maximize Your Long Term Marketing Leverage For Basically The Same Amount Of Work And Effort!
Tell me which one of these potential outcomes do you honestly prefer better? And please be brutally honest. Okay? Thanks! Let’s use (pretty much) the exact same numbers.
Only change a minor detail. And see what, if any, impact it has, to your overall, potential short and long term results. Okay? Thanks for the marketing latitude.
So you run pretty much the same type of PPC engagement campaign on Facebook. And once again, your ad initially produces 19,347 overall impressions. (exposures.)
And once again, 171 individuals, 97% of whom are women. They’re curious enough to click through, to see where this is going.And ultimately, through your paid email service provider.
Your follow up email campaign, ultimately produces five sales, or you receive the same 3% conversion rate. Only this time, instead of you selling your women’s skin care cream product, for $97 dollars a bottle.
This time, you sold five women’s, upscale designer, leather handbags, which currently retail for $1.100 dollars each. Say what? That’s correct. Along with three extremely time sensitive bonuses.
Maybe It’s Time You Started Pro-actively Marketing Or Promoting Your Higher End Products Or Services!
Which currently equals an additional $379 dollars in value. Say what? Which means, you just grossed a very respectable $5,500 dollars. Huh? Minus your advertising or promotional cost. (5 x $1,100 = a $5,500 dollar gross front end profit, minus any and all paid advertising, promotional or marketing cost.)
And just for the sake of example let’s say your total ad spend was $750 dollars. Basically $25 dollars per day, over a typical 30 day month time period. So $5,500 minus $750 in paid front end advertising or promotional cost, equals an initial, gross front end profit of $4,750.
Not too shabby, correct? You so got that right.
Not keep in mind. What if you don’t currently have, a higher end product or service of your own? Does this mean, you can’t or shouldn’t consistently profit, from this proven sales model? No way.
In this particular case. Let’s say you currently fulfill your women-s skin care cream orders through first class priority shipping. In this case.
You take your time and structure a mutually beneficial, JV (Joint Venture) or cross promotional arrangement, with a relevant, non directly competing vendor or two.
And you simply start including, one of their best, marketed tested, extremely time sensitive offers, (flyers or index cards), inside of your customers orders.
And receive anywhere from 10-25% or more, of the vendors initial, gross front end profits. Which will definitely add nicely, over time.To your constantly growing bottom line. Don’t you agree? No doubt.
In part two. You’ll discover at least three more, potentially profitable ways, you can and definitely should, leverage the aforementioned strategies.Okay? See you in just a little bit in part two. Until then.
Are you starting to better appreciate, “why” seeing the big picture, definitely means developing a whole new marketing perspective? Say yes!
So Are You Gonna Stick With The Old Ways? (Or Are You Finally Ready To Make It To The Very Next Level Or Two!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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