(And Why You Definitely Should Too!)
So it’s probably no secret, and or real surprise, traditional retail advertising rates, practically across the board, in virtually every medium, are either slowly or dramatically going up (again!) correct?
But what definitely is sort of surprising, is why so many semi to outright cash strapped, small business owners, service providers and or aspiring entrepreneurs, continue to waste vast sums of their hard earned money.
On outrageously expensive, dismally performing (at best!), traditional advertising and or promotional campaigns, when there are clearly so many more, potentially profitable marketing alternatives available to them.
Which definitely produce far better results, for a fraction of the upfront out of pocket cost.Would you not agree?
So Who Else Wants To Know Why Some Incredibly Shrewd Small Business Owners And Or Service Providers Definitely Make Outrageously Expensive Traditional Advertising Campaigns Their Second Or Third Choice!
(And Why You Probably Should Too!)
Case in point; one of the main reasons being, no matter what the eventual outcome of your paid advertising campaign. Once you invest your extremely hard earned money, it’s gone for good entrepreneur.
And one of the saddest, all too common occurrences you see happening, over and over again, with aspiring entrepreneurs, service providers and or semi cash strapped small business owners alike.(Of all shapes & sizes BTW.)
They attempt to do, some of the most skill intense advertising of all.Like potentially expensive PPC (Pay Per Click) ad campaigns, long before they, (and or) someone within their organization, has developed any bankable skills.
And as a direct result, more times than not, their ad campaigns fail miserably, over and over. Which inevitably, leads them to conclude, various social media platforms, like Facebook, twitter and or Instagram,their paid advertising campaigns, simply don’t work.
When obviously, nothing could be further from the truth.
Successful Entrepreneurs Look To Get And Or Create Long Term Marketing Leverage With Their Dollars!
Say for ex; a high end, women-s clothing and apparel, accessories distributor, which has recently gone public, and literally raised tens of millions of dollars, from their initial IPO (Initial Public Offering.)
And three of their most popular products, are an extremely eye catching, women-s leather, designer handbag. Which normally retails for $950 dollars.(Or X.)
Some really cool silk scarfs, which normally retail $300 dollars each and some classy, women-s leather gloves, which typically retail for $179 dollars a pair.(Or X.)
Who Says Savvy Corporate Types Can Utilize Some Proven Underground Lead Generation Strategies And Or Tactics?
Normally, you would expect this cash flush distributor, to simply go the outrageously expensive, traditional advertising and or promotional route, right?
And start buying, tons of 30-60 second, prime time TV, radio spots. As well as outrageously expensive, half and full page layouts, in ten of the most popular women-s magazines etc.
But both their CEO and senior marketing directors, are having none of that. 😀 Instead, both the CEO and veteran marketing directors, decide to go the unconventional marketing/promotional route.
So here’s the first, positive word of mouth and mouse campaign they embark on. They head to both New York city and (Los Angeles) and take out a full page ads in both areas, three days in a row. Which roughly cost close to $350,000 dollars. Say what? 😀
Just Because Your Small Business May Not Big A Certified Corporate Big Wig Just Yet! (Whose Says Your Marketing And Or Promotional Campaigns Have To Be Small Potatoes!)
Their full page advertisements, basically states, the distributor is looking for 3,000 (or X number of) extremely beautiful women, ages 21 -45! (On both coasts!)
To compete, for a modeling scholarship.Only four grand prize winners, (two on both coasts) will be selected, to receive a $100,000 dollar, professional model portfolio make overs each! The full Monty if you will! 😀
Whatever the heck, the full Monty entails! 😀 Basically, they want women between those ages, whose ever thought about being a professional model, in any type of capacity, to flood the ballrooms they’ve rented, in both downtown New York and Los Angeles.
And as the ladies enter( more like flood!) the ball rooms, they will register,and have three professional photos each, taken on the spot.Which is an X dollar value BTW.
Confirm, they joined the distributors opt in email/mobile marketing list, for their chance to win, (either) a $10,000, $5,000 or $2,500 dollar shopping spree!
With the three guaranteed winners, to be announced via opt in email/mobile text message, just before the event ends!
Extremely Marketing Savvy Entrepreneurs Know How To Ignite The Word Of Mouth And Mouse Flame!
This one simple marketing ploy, should get the ladies to join their list in droves, don’t you think? 😀
In essence, here’s what the extremely marketing savvy accessories distributor will look to accomplish, after all the days festivities, on both coasts, begin to come to an end.
Every female who bothered to show up, will be given the one time opportunity, to purchase one of the distributors, most popular,women-s designer leather handbags, which normally retails for $950 dollars.
They will be able to buy it at the distributors actual cost, of just $425 dollars (or X.) In other words, what this extremely marketing savvy distributor is really after, is literally thousands of really good looking women, (on both coasts), between the ages of 21-45!
Why Not Put More Emphasis On Your Entrepreneurial Skills!
Constantly strutting around, showcasing their designer handbags! 😀 And constantly posting all over social media,bragging about it as well! This underground marketing approach, will definitely cause their sales to go through the roof!
In no time flat! Don’t you agree? In part two, you’ll discover, at least three more proven strategies, savvy small business owners and or aspiring entrepreneurs, can and definitely should use.
Before they waste another nickel, on outrageously expensive, traditional advertising campaigns and or promotions! So see you in just a little bit, in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
