(In More Ways Than You May Currently Think!)
At least some if not most of you are already familiar with the marketing term. Or the marketing concept “back end,” correct? So you can hopefully appreciate when savvy entrepreneurs attempt to monetize their back end, right?
The previously untapped marketing possibilities are extremely exciting to consider. Don’t you agree? Once or as soon as you carefully consider your potentially profitable marketing options.
You or your major competitors should discover an untapped marketing possibility or two. Which you can potentially monetize from now on. Or at least attempt to, right?
Let’s Strategically Start Growing Your Profits! (Starting From Right Where You Are!)
There’s probably no way of knowing for sure. But think about how many times a day. (All over the world mind you!) Paying customers call a toll free number.
And order this product or service. Let’s say they’re purchasing a real estate investment product. Like some highly influential real estate gurus mega best selling books.
The company who’s providing the toll free number(s.) They could probably use a proven additional product or service to sell on their immediate back end.
In fact they would probably be open to systematically selling/marketing or promoting more than one product or service on their back end.
And because they have a semi realistic idea of what their ideal customers total lifetime customer value metrics are.
Keep Your Eyes Open! (For Some Proven Ways To Start Systematically Using Marketing Triangulation!
They might also enter into a proven, (at least three non directly competing vendors.) In a sort of marketing triangulation arrangement.
For example. And strictly for hypothetical marketing illustration purposes only. The toll free number service providers could offer a free three month trial subscription. To every customer who calls and orders or spends at least X amount of dollars.
In real estate investment education related products or services. And for every customer who upgrades to a full 12 or X month paid subscription.
After their trial period is over. The toll free number providers might receive a 25 or X% Joint Venture (JV) revenue sharing arrangement.
In Many Ways Your Back End Income Producing Component Of Your Sales Funnel! (In Reality Is Your Initial Start Of The Most Profitable Part Of Your Funnel!)
And once or as soon as they either sell so many upgraded paid newsletter subscriptions. Or gross X amount of dollars in paid newsletter subscriptions.
Then their front end JV percentage automatically goes up to X. 
Because in all likelihood. The owners of the paid newsletter.
Has a very or potentially lucrative back end to their real estate investment based newsletter subscription. They may have a potentially lucrative JV revenue sharing arrangement.
With a popular real estate investment education guru or two. Where they market one of the gurus best market tested digital courses.
Which typically retails for $697 or X. And they earn 40% on the 1st $25,000 dollars worth of JV/affiliate commissions. Then 60 or X% on everything above that.
Or any mutually beneficial arrangements they can agree upon. The point is. Are you starting to better appreciate how and why strategically monetizing their back end.
Is extremely practical and doable? For practically any marketing savvy service provider.
Try Not To Focus Only On The Initial Front End Of Your Business And Or Services!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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