Why Power Testimonials Are The Real Key To Consistently Generating Sales Revenue!
Okay let’s be brutally honest here, alright? Directly asking for testimonials can be a bit awkward at times, correct? Especially when you’re just starting out and sales really isn’t your thing. Sure you know and appreciate you and I and your major competitors or someone in your company or service has to sell in order to keep the lights on, right?
But asking for power testimonials can be more than a little awkward, especially when you’re just starting out and you don’t have a ton of real world experience under your belt just yet. And your confidence isn’t exactly off the charts either.
But entrepreneur make no mistake about it. The key to consistently generating sales revenue on both the initial front and back end of your sales funnel. Lies in you or someone in your organization being able to consistently generate some type of viral word of mouth and mouse campaigns.
And the less you spend up front in order to acquire a first time customer or client, the more you or your major competitors put in your bank account on the back end. Sound like a proven plan or strategy you can get behind?
Wanna Know How To Increase Sales Revenue Without All Of The Outrageous Front End Spending?
Entrepreneur follow this totally non threatening, potentially profit producing, extremely low hanging fruit marketing strategy. Let’s suppose your single location, non franchised retail jewelry store is constantly on the lookout for some non traditional lead generation strategies and tactics.
Because over the years you totally appreciate just “how” much your outrageously expensive, dismally performing local billboard ad campaigns perform, right?
On the other hand you also recognize what typically tends to happen over time once a customer, preferably a highly influential local male or female struts around showcasing some of your extremely eye catching bling. On or offline, correct?
A certain percentage of their personal and professional inner circles expose to some of your extremely eye catching bling definitely wanna know “how” they can get hooked up asap too, correct? This being the case.
Imagine being the first to tap into this previously untapped potential goldmine of powerful word of mouth and mouse goodwill by various local influencer-s. So you find maybe one or two to begin with. In order to inexpensively and strategically A/B split test a couple of low hanging fruit marketing strategies or tactics.
Find a local book club with mostly women participants. Say what? And offer the main organizers, for an extremely limited time. The ones who join you or your major competitors opt in email list.
Entrepreneur It’s Definitely Best To Initially Start Small! (And Once Your Market Research Confirms You’ve Got A Winner Then You Start Systematically Scaling!)
And as long as they drag a friend with them to your store whose at least 18 before your ten or X day expiration date window expires. They get to purchase any single pair of extremely eye catching earrings of their choice.
Which usually retail for at least $650 dollars a pair. But for an extremely limited time they only pay your actual hard cost or just $325 dollars a pair. Say what?
And as long as their guest also joins your opt in email list before they leave your store. For an extremely limited time they also get to purchase an extremely eye catching pair of diamond studded earrings of their choice. (Provided they’re currently in stock of course.) And even though this bling would usually cost $450 dollars a pair.
For an extremely limited time they only pay you or your major competitors actual hard cost of $225 dollars or X. And you know only too well “what’s” definitely gonna happen before they?
1.) One: Get back to their job, right?
2.) Two: Or get back to their place of business. They will be constantly texting their besties, siblings, their closet present and former neighbors. They’ll definitely brag to their spouse or live in significant other, correct?
And by extension all of the above will enthusiastically share their experience both on and off of social media, right?
Entrepreneur Why Shouldn’t You Strategically Take Things To The Very Next Level Or Two?
Here’s how. Provided you or your major competitors approached and successfully negotiated the aforementioned revenue and testimonial generating strategy with at least two local book club organizers.
You also make them aware. The moment they generate 15 new customers for you. Simply by passing out your extremely time sensitive, market tested two sided gift certificates.
You or your major local competitor(s) will gladly refund their deposit of X. Say what? Now they’re strutting around with some of your best looking bling for free. You think their positive viral word of mouth and mouse story telling campaign won’t instantly go into overdrive? Who among your major competitors would ever think your selling some o your best looking bling at your actual hard cost.
Would ultimately lead to some major opportunities for constantly generating sales revenue for literally pennies on the dollar, by way of some extremely low cost power testimonials, agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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