Why Potentially Bank Account Filling Word Of Mouth Marketing Is The Preferred Choice Of Strategies!Part Two

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Why Potentially Bank Account Filling Word Of Mouth Marketing Is The Preferred Choice Of Strategies!Part Two

Honestly, after initially reading, and hopefully re-reading part one of this ongoing series.

Practically ever profit seeking small business owner and or service provider, (on some level), already occasionally generates, at least some type of positive word of mouth marketing opportunities, right?

The $64,000 dollar question is.

Going forward,not only how do you consistently continue to do so. But how do you systematize it, and virtually put the entire proven process on marketing steroids.  😀

So that it’s sort of built into certain marketing strategies and or tactics, which you (and or) your major competitors, routinely implement. Is this not interesting to consider…

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Quickly picking up where part one of this ongoing series left off.

So your single location, retail jewelry store, because your ideal female customer, currently has a total lifetime customer value metric, of some where between $6,500- $11,000 dollars.

Give or take over the next five to seven years. And you definitely are looking for some creative ways, to consistently generate positive word of mouth marketing strategies and or tactics.

You approached a few local, non franchised, privately owned bakeries.

Where you and or your staff, already have established relationships with. And you approach them about buying, (initially anyway), at least 50 (or X number of) donuts or large cups of coffee.

At their actual cost. And on the two traditionally slowest days of the week and or season. Have both owners and their staff, offer the first X number of ladies, who spent (say) over $15 or $20 dollars.

They get to choose, whether they want, (either)  free large cup of X and  free donut and or bagel with cream cheese etc.

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First o all, for just a second. Put yourself in the shoes of these 50 Or X number) of extremely lucky local ladies.

When they initially walked in, (and or) drove up to the the drive through window. They had absolutely no idea, they were about to so pleasantly surprised, correct?  😀 Agreed.

Here’s the other part of this incredibly profitable strategy.Both the owners of the bakery, and or their staff, immediately hand these ladies, a two sided index card,(after they get a few pieces of vitally critical information, from these ladies.)

The card is annually renewable, for just $7 or X amount of dollars. And it has their date of birth, just the month and the day ladies! Not the actual year you were born!  😀

If they’re married it also lists their annual anniversary date. If they’re a Mother, there’s a circle which the cashier will simply check. And it also has a check box for Valentines day as well.

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Basically, these extremely lucky ladies, (going forward),every time they present their card, will automatically save 15 or X% of any order under $15 dollars.

But automatically save 25 (or X% off) any order over $20 or X number of dollars. Meaning, you’ll inexpensively price test, in order to discover which specific price points, radiates best with your particular extremely loyal customer base. 😀

These totally unexpected benefits alone, should be more than enough, to accomplish two things. See if you agree?

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A.) First, when these first X number of local ladies, initially receive the news, they just qualified, (for either) a free large cup of coffee, cocoa and or a free donut and or bagel with cream cheese etc.

Once or if they’re actually eating at the bakery. This proven marketing strategy, should get them texting, tweeting and posting, both video footage and or images, on Facebook and or Instagram! Correct? For sure.  😀

(And who knows, maybe occasionally bring a friend or two with them!)

B.) Second: These proven marketing ploys,should cause them to return to your specific bakery more often, correct?  😀

Now remember, (there’s) most definitely a reason or two why, there’s two sides to this index style card.  😀

Side (B.) of the index card, will simply ask the recipient, an incredibly simple question. Along the lines of: “How many local people do you personally know, who want to save up to 40% off their very first purchase, of designer jewelry?”

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And before the cashiers and or the owners of the bakery actually laminate the card. They will had write a date, which is no more than two full weeks out. In other words, no more than 14 days out!

And the card will also alert the recipient(s), to enter the jewelers extremely popular, monthly free drawing, for a chance to win, a beautiful, $2,500 dollar, diamond studded necklace!  😀

Plus, side (B.) of the index card, will also make them aware, that simply bringing a semi qualified friend/guest with them, to your store, (whose at least 18) before the hand written date expires.

They automatically save up to 40% off any purchase, up to a maximum of $1,200 or X number of dollars! 😀

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Both you and the bakery, now closely monitor, how many local women, not only start returning to the bakery more often. Eagerly presenting their laminated card!  😀

Plus, how many rush to (both) enter the jewelers free monthly drawing! And how many actually bring a semi qualified guest with them as well.

In part three, you’ll discover, at least three more potentially profitable reasons why, you simply have to start consistently implementing, some proven word of mouth marketing strategies and or tactics.Okay?