Why Positive Word Of Mouth Marketing Is Definitely the Way To Go!
So why put a ton of effort into not only creating but sustaining some type of positive word of mouth marketing or promotional campaign? Because in the long term you or your major competitors definitely don’t have to keep writing potentially large checks for dismal results.
Ask any newbie online marketer whose account hasn’t been temporarily shutdown at least once. “How” much real effort it takes to learn how to write successful, “what’s in it for me?” types of ad campaigns.
My friend there is most definitely a rather steep and sometimes potentially expensive learning curves. And all of those failed ad campaigns definitely cost you or someone their extremely hard earned money.
Because don’t forget no matter how much money you and I or you major competitors may spend on incredibly popular platforms like Facebook or Instagram etc.
The moment you stop paying for your ads the platforms stop running them. On the other hand “what if” your initial marketing or promotional efforts could have incredibly long term reach for literally pennies on the dollar. Wouldn’t that particular marketing possibility be worth taking a much closer look?
Entrepreneur Isn’t It Time You Embraced The Power Of Collaboration?
So what do you think will start to happen once a local group of extremely active moms. Say over the course of a year to 18 months. Give or take. Let’s say roughly 200 moms who all know at least 25 other local women who may or may not be moms as well. But collectively what do you think will definitely start to happen to you or your major local competitors brand.
Once 200 or X number of local women take to social media, constantly posting both really cool picture and videos. Constantly bragging about some of your best selling women’s perfumes. So these 200 or X number of local women all tell (more like brag!) to at least 25 other local women.
And over the course of 12-18 months the front end numbers have now swelled to a staggering 5,000.Say what? (200 x 25 = 5,000.) And typically 30% of this total are primed to become first time customers of you or your major competitors within the next 90 days or less.
And to further sweeten the pot and generate a tsunami of positive word of mouth and mouse buzz. For literally pennies on the dollar. (get this, for every female whose at least 18 who joins you or your major competitors opt in email list before the events you finance leave.
They get to purchase one of your most popular mid level 64 oz. bottles of perfume. And even though it typically retails for $650 a bottle or X. For an extremely limited time they only pay your actual hard cost of $325 dollars or X. Say what?
Once You Start Building Potentially Profitable Word Of Mouth And Mouse Momentum! (It Actually Starts To Take On A Proactive Marketing Life Of It’s Own!)
But there’s potentially more promotional magic. Every female email subscriber who drags a friend with them to your store whose at least 18. Before your ten or X day expiration date window expires. So they can save X% off the 54 oz. bottle of mid level perfume.
You or your major competitors also present them with an on the spot offer, (which means) it’s only valid until they leave your store that say. They can also purchase an extremely eye catching pair of diamond studded earrings which typically retail for $450 dollars a pair. But for an extremely limited time they only pay half or the actual hard cost of $225 dollars a pair.
And while every female definitely won’t take advantage of this extremely time sensitive offer. Just like McDonald’s “would you like fries with that?” perpetual money making question. Enough definitely will.
And as long as their guests also join you or your major competitors list before they leave your store that day. They automatically get to purchase a 32 oz. bottle of one of your most popular lower end fragrances o their choice.
But instead of paying the usual retail price of $250 per bottle. They only pay $125 dollars or X. Plus, they’re also given the opportunity to purchase an extremely nice pair of diamond studded earrings which usually retail for $225 dollars a pair.
But for an extremely limited time they only pay $125 dollars or X.
Thank Goodness Positive Word Of Mouth And Mouse Promotions Can Start Out Incredibly Small And Systematically Grow Like A Rabbit Farm On A Hormone Diet!
This being the case. Hopefully you can now better appreciate “why” positive word of mouth marketing and promoting is definitely the way to go. Don’t you agree? Coming up very shortly in part two. You or your major competitors will “discover” where you can inexpensively find these local women who will be more than happy to help you or your major competitors build your brand.
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