Why Ongoing Marketing Costs For Small Business Owners Just Got Affordable!
So when was the last time you created a marketing/advertising budget based on your ideal customers total lifetime customer value metrics?
Because sadly by contrast the vast majority of your major competitors simply create their budgets by using the (PFA) “Plucked From Air” method.
Basically they just come up with a figure they (or somebody else) within the organization feels is semi reasonable. Thankfully you and I both know this is no real way to try and run your business or service, agreed?
This being the case. Even though it may not seem obvious just yet. Overall marketing costs for small business owners and or service providers just got much more affordable. For lots of reasons.
You and or your major competitors are about to why just ahead. So Please stay tuned….
Entrepreneur Stop Leaving Money On The Table!
Of course you probably find that headline to be a little over the top, correct? On the initial surface it may appear to be.
But once the dust settles and things start to become so much clearer. Then you or you major competitors are in a much better position to see things as they really are. And not just as you wish them to be.
Case in point. Let’s say you run a typical mom & pop style women’s nail salon. And you’re currently located within a mini strip mall. Which has seven commercial spaces.
Five including your nail salon make up the current tenant base. And two larger units are still not leased. And one of the the five stores is a popular women’s shoe store.
While the other is a popular women’s clothing/accessories store. Believe it or not you and or your major competitors are in the position to dramatically explode your long term gross revenues for literally pennies on the dollar.
Without having to spend an outrageous fortune on some dismally performing, traditional advertising campaigns.
Ever Notice What Happens To You Or Your Major Competitors Bottom Line Once A Few Local Micro Or Macro Influencers Start Consistently Singing Your Praises?
So you (meaning) the nail salon owner. Because you and some of your employees frequently do business with both the women’s shoe and women’s clothing store.
You offer to not only initially do both owners nails for free. But their current and future employees at cost.
And the periodic touch ups for the employees at you or your major competitors actual hard cost. And keep periodically doing the owners nails for free.
And “why” are you being so generous? Because both of those local businesses have direct and indirect access to you or your major competitors ideal customer.
So by extension when the local ladies notice, (and rest assured!) they most certainly will entrepreneur. When they notice these ladies nails look so nice. You best believe a certain percentage of them will definitely want to know “how” they can get hooked up too?
Now Yours Chance To Take Things To The Very Next Level Or Two! (Again For Literally Pennies On The Dollar!)
Which by extension also means you or your major competitors could set up mutually beneficial secondary prizes. Where the store owners ethically bribe their customer for the following three ongoing activities.
1.) First: Simply for spending a few more dollars. Those store owners will be allowed to reach into a “grab bag.” And one of the extremely time sensitive gifts is a coupon to you or your major competitors nail salon.
For new customers only.
2.) Second: An extremely time sensitive discount coupon “bounce back” offer from either the women’s shoe or women’s clothing store owners.
3.) Third: Every customer of theirs who provides either a written or video testimonial to either owners.
They get extremely time sensitive gift certificates courtesy of you and or your major competitors nail salons. And you and or you major competitors will gladly ethically bribe these customers with even higher savings via your gift certificates for video testimonials over written ones.
And you’re just getting started. Don’t you agree? Going forward hopefully you have even less questions about how and “why” marketing costs for small business owners or service providers just got a whole lot more affordable.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
