Why Occasionally Reviewing Your Marketing Budget Breakdown Can Be So Potentially Profitable!
So it’s really not a question, of whether, you’re going to be pro-actively, advertising , marketing and or promoting, correct?
It’s more a matter of, what or which, particular paid advertising, marketing strategies and or tactics, you’ll be consistently using, right?
Sadly, unbeknownst to the vast majority of your major competitors.
Even though you may be consistently spending a size able sum of money, moth after month. With very little bankable results to show for. Once you slightly alter your marketing perspective.
And take into account, your current marketing budget breakdown metrics. You’ll soon discover, your current advertising, marketing and or promotional budget. Is more than adequate enough, to help another, non directly competing vendor, increase, either than front or back end gross profits.
And help your bottom line increase as well.Sound good?
Sometimes The Overall Cost Of Advertising Can Be Or Become A Long Term Benefit!
Case in point. Let’s say you currently working in the marketing department, for a very successful, retail jewelry store.
And even though the business only has, two locations.Both are located, in fairly upscale area strip malls.
Which means, inn practically every direction, both locations, are surrounded by some very expensive, upscale, residential homes, apartments, condos and or townhouses etc.
And the single family homes, easily range in price, from $400,000 – $850,000 dollars.And up. And since you definitely want to laser target, the women who are both married and single, in these specific areas.
But rather than continually do the usual stuff.Like keep paying for, outrageously expensive, local prime time radio, TV and or Sunday newspaper inserts.
And keep getting dismal results. Or paying for another round, dismally performing, local billboard ad campaigns.
Instead, you’ve decided, to either JV (Joint Venture) partner and or strategically cross promote,(in various proven ways), with local, non directly competing vendors.
Sometimes All You Really Need To Do In Order To Get The Marketing Ball Rolling In The Right Direction Is Some Rather Simple Marketing Cost Analysis!
So imagine, as an initial way, of getting the attention, and focus, of the ladies who live within a ten block radius, of one of your upscale, jewelry stores.
Without have to constantly waste a ton of money, month after month, on those outrageously expensive, dismally performing, traditional advertising and or promotional methods.
First of all.You’re going to approach, two of the local, family owned, non franchised, family orientated bakeries.
Which are also located, either in the same strip mall as your jewelry store. Or within a one or two block distance.
And here’s what you initially propose to them. To help you both, almost instantly, generate, a ton of, positive, word of mouth and mouse buzz.Both on and off of social media.
For literally pennies on the dollar. Have a look at this.
You’ve Got To Really Give Your Various Marketing Ideas And Or Strategies The Financial Resources To Help Them Fully Develop!
The real purpose, of this multi prong orientated marketing strategy. Is generate some serious, bank account filling marketing leverage. For your retail jewelry store.The local bakery owners, and a two more, non directly competing vendors.
Who will be fully introduced to you, coming up shortly in part two, okay? (Thanks for the creative marketing leeway.)
First of all, remember, your ideal, (preferably) female customer.Whose physically located within a ten block radius of your two stores.
Currently has a total lifetime customer value metric, of somewhere between $2,500- $15,000 dollars. Give or take, over the next five to seven year period.
Let Your Strategic List Building Efforts Be Your Gateway To Some Major Profit Generating Possibilities!
This being the case. You approach the two local bakeries. About sponsoring a monthly free drawing offer of some kind.
You will sponsor, (100% finance), a monthly free drawing. Where you initially target, local upscale Moms, with kids, ranging in ages from 7- 12. Both boys & girls.(Here’s why.)
You want both direct and indirect, to these Mothers, personal and professional inner circles.
So you’ll have the bakeries, (create a huge) can’t miss sign.And place it both inside and outside their store.
Promoting, how local Moms, with kids in the aforementioned age groups. Can win a really cool party.And each month, one 1st grand prize winners, automatically wins an 8- or X hour, fun filled day, a a local hotel room.
Are You Finally Starting To Appreciate Why You Don’t Really Ever Need Huge Advertising And Or Marketing To Budget To Make A Really Good First Impression!
And they get a large “Kids Are Totally Cool!” cake, delivered. Ice cream, soda, pizza, barbecue wings and.Drum roll please.
One of the areas most popular, local magicians, will perform, free of charge! Plus, the 1st grand prize winners parent(s), gets a sealed envelop, with the words, “Congratulations!” Written on the outside of it.In big red letters of course!
Is that not a rather interesting ‘cliff hanger” type of marketing strategy? You think this will cause the parent(s) to immediately open it or what?
Now that the table has been properly set. In part two. You’ll do a deep dive, into the meat & potatoes of the various marketing strategies and tactics.Okay?
But for now, hopefully you can much better appreciate, why occasionally reviewing, your current marketing budget breakdown, can be or become, so potentially profitable. Don’t you agree?
Don’t Try And Move Mountains At First! (Just Get The Marketing Ball Rolling In The Right Direction!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
And Keep Your Marketing Eyes Fixated On Your Ultimate Goals And Keep Steadily Moving Towards Them! (And You’ll Start To Gradually See Positive Progress!)
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some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
