Why Now Is The Perfect Time For Some Proven Costumer Acquisition And Retention Strategies!
Truth told when is it never a good time to implement, or at least A/B split test some type of proven customer acquisition and retention strategies or tactics? Because it’s not like acquiring 1st time customers or first time clients is a seasonal or periodic activity, right?
And the better (more cost effective) you and I get at it. The more doors will be or quickly open to you, agreed? Of course then the all consuming $64 thousand dollar soon becomes “how to” go about doing so, right?
And there’s more unproven theory being tossed around than you can possibly ever have the time or the resources to verify. But simply by systematically implementing some of the proven marketing fundamentals.
You won’t have to. Why try and re-invent the first time customer acquisition and retention wheel when you definitely don’t have to? Inexpensively test the following instead…
Have You Also Noticed How Some Of The Very Best Small Business Marketing Strategies And Tactics Are Pretty Basic In Nature?
Case in point. Take notice to the main image featured in this particular post. Now image a local offline business which sells popular items for women of practically all ages between 18 – 60 love to purchase. More like tea pots, nice offbeat fragrances which are modestly priced.
And tiny statues and other local works of art. So they can decorate either their main or spare bedroom. Lamps, small coffee tables, great smelling scented candles etc.
Now image right in the middle of the store is the giant teddy bear like the one featured in the main image of this particular blog post. And it’s being offered in a, “what else?” A free drawing. Say for the next 90-120 days.
And the locals can either:
1.) Enter the free drawing (preferably!) via the store owners market tested lead capture page. So they start strategically building their very own opt in email list. BTW, systematically building their own opt in email list would be a fabulous long term strategy for inexpensive follow up purposes.
2.) Or they could go with old school direct snail mail postcards. But they’ll constantly pay for both steadily rising typesetting and current post card rates every time they want to contact their database.
Entrepreneur Systematically Building Your Very Own Opt In Email List! (Not A Massive Social Media Following Gives You Far More Real Control!)
Sadly far too many profit seeking entrepreneurs are finding out the hard way “why” both they or you can’t afford to only rely on building your brand or business, primarily using social media platforms.
Because without warning these platforms may decide to temporarily or permanently shut your account(s) down. And all of your hard work and financial resources dedicated to building your following is down the drain. And you’re basically starting over from scratch.
On the other hand. Provided your lead magnet is attractive enough. Rest assured a certain percentage of your daily walk-in foot traffic will definitely leap at their chance to win your 1st grand prize.
So let’s say in reality an extremely marketing savvy women’s cosmetic fragrances distributor is actually 100% financing (sponsoring) this particular free drawing. First and foremost they allow both the owner(s) and all of their current and future female employees to have free 32.oz. bottles of their favorite fragrances of their choice.
This way even when they’re out and about. There’s more than a very good chance someone will compliment them on their great smelling fragrance, right?
Don’t Ever Under Estimate The Value And Long Term Impact Of the Marketing Snowball Affect!
Plus every runner up to the periodic free drawing. They automatically win a bare bones minimum of two extremely time sensitive bonus gifts with a combined perceived value of X.
1.) Extremely time sensitive bonus gift # one: An extremely time sensitive, (hopefully market tested!) “bounce back’ offer from the main retailer who in this particular case the women’s cosmetic distributorship is leveraging their current and future customer base for literally pennies on the dollar.
2.) Extremely time sensitive bonus gift # two: An extremely time sensitive gift certificate from the women’s cosmetic distributor themselves. And in order to help the retailer out even further. They might ethically bribe every customer of the retailer who spends over X. Before they leave the store that day.
Now they get to purchase a lower mid level 64 oz. fragrance of their choice. And get it at cost. Because once or as the positive word of mouth and mouse affect steadily grows. You or your major competitors won’t have to constantly spend nearly as much money or resources on your initial front end.
Ladies & gentlemen is starting to become crystal clear “why” now is the absolute best time for you to concentrate on implementing some proven customer acquisition and retention strategies and tactics?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Now is definitely the perfect time Mark because we want to keep who we have. Why trip over yourself trying to reach new people, prospecting like a mad entrepreneur, when you can lightly prospect while keeping loyal customers? Every business has a built-in profit machine; current customers and clients. Retaining these individuals keeps income steady, as it increases towards exponential levels.
Smart tips here, as always my friend.
Ryan Biddulph recently posted…How to Partially Model Your Blog After Social Media
Absolutely no arguments from me coach.
You absolutely nailed it. There is freaky untapped goldmine
buried within your current customers or clients.
As well as some money making referrals to be strategically mined from your best prospects as well.
Always good to see and hear from you coach. Thanks so much for taking the time to
stop by and share some of your bank account filling insights. They’re always welcome and
greatly appreciated.