(Or Watch Your Major Competitors Leap Frog Over You!)
Ladies & gentlemen take a look at this strictly hypothetical marketing example. Which is being used for illustration purposes only. Let’s say your single or multiple location.
Non franchised retail jewelry store. Has finally decided. You’ve had enough of constantly wasting a fortune month after month. On the outrageously expensive, hit and miss traditional on and offline ad campaigns.
And you’re finally ready to allocate some of your ad dollars. Into perpetually generating a ton of viral, positive word of mouth and mouse buzz. For literally pennies on the dollar of course. Sound good?
Who Says Powerful Word Of Mouth Marketing Isn’t Reliable And Or Predictable?
Your primary goal is to create a local group of female goodwill ambassadors. Who will enthusiastically help you spread the word. Both on and offline.
Because they’ll be constantly posting pictures and or video clips of some you best looking bling. (But here’s a traditional advertising twist. You may or not have seen coming.
You and or your major competitors will test running a series of traditional ads. In some of your immediate areas most popular local magazines or periodicals. Which target women. Ages 21- 55. (Or X to X.)
Anyway, after testing different, “What’s in it for me?” Type of main power headlines. They settle on one to initially use for their baseline. So ex:
“Who Else Wants To Discover How To Buy High End Designer Jewelry At Cost?” (Plus Eventually Get Some Of It For Free?)
(Absolutely No Chasing Friends Or Family Members! No Potentially Expensive Inventory To Buy Ever! And No Physical Hotel Meetings To Attend Ever! No Kidding!
(And No This Has Absolutely Nothing To Do With Any Type Of Multi Level Or Network Marketing Opportunity Of Any Kind!)
If you’re curious to “discover” how you too can perpetually wear totally awesome looking designer bling. (Ultimately for free!) Provided you can meet certain pre disclosed conditions. Simply go to: www.reallygreatlookingbling.com. (Obviously not a real site fellow profit seeking entrepreneurs. 😎
P.S. Simply for dragging a friend with you to our local store. You’re automatically entered into a free drawing! For your chance to win a five, (or X) thousand dollar diamond studded necklace. Just like or similar to the one pictured directly below!
(Again this is just a purely hypothetical example ladies & gentlemen.)
You Definitely Don’t Have To Be Traditional When You’re Going About Building Brand Credibility!
So let’s say X number of local women respond by going to the website. And join the jewelers opt in email list, right?
And here’s what they discover. Simply for dragging a friend with them to the retail jewelers store. Within a certain time period of course. 😀 They automatically get to purchase. One extremely eye catching pair of diamond studded earrings at the jewelers actual hard cost. Or for 50 or X% off. (Whichever is less. 😎
Even though these earrings typically retail for at least $650 dollars a pair X. And as long as their guest also joins your or the retailers opt in email list before they leave the store that day.
They also get to purchase one extremely great looking pair of diamond studded earrings. Which typically retail for at least $450 dollars a pair or X. They pay half the actual hard cost or 50 or X% off. Whichever is actually less.
So they only $225 dollars or X. (You think they won’t be constantly bragging and showing off their bling? Both on and offline. Coming up very shortly in part two.
You and or your major competitors. Are about to strategically take your potentially bank account filling word of mouth marketing strategies and tactics. To the very next level or two, okay?
You Literally May Be Just A Stone’s Throw Away From Your Next Major Breakthrough!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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