So can you please be as brutally honest as possible here?
Just over the last 18 months alone entrepreneur,how much of your extremely hard earned money, have you wasted.
On outrageously expensive, traditional, dismally performing ad campaigns and or promotions.
And have you officially had enough?
Or are you mentally and financially prepared, to not only go another extremely expensive round or two.
If you don’t start embracing, some bank account filling target marketing strategies and or tactics asap.
Then brace yourself, (once again) for certain failure. For the record, let’s be extremely clear here.
It’s not necessarily the specific (on or) offline medium you’re currently using, which is all but assuring your continuous failure.Huh?
Instead, it’s your totally misguided approach, which (unless or until), you wise up and switch marketing and or advertising directions and strategies asap. You will not only continue to struggle financially and be outrageously frustrated and broke!
But you’ll also be constantly on the edge emotionally, because of the precarious situation you constantly find yourself in.
So Isn’t It Time You Embraced Some Bank Account Filling Target Marketing Strategies!
Ladies & gentlemen, for this particular hypothetical marketing example. Let’s suppose you run a very successful, (single location) dry cleaning business.
And up and til about a year ago, you didn’t even have, your very own, state of the art WordPress website.
Because after all, up til that point, you’re thinking, (along) with the vast majority of your major competitors, has pretty much always been.
Why in the world does your offline, bricks & mortar service business need a website? Especially when the vast majority of your first time, (and far more importantly) your long term- repeat customers, all come to you initially, via positive word of mouth methods.Right?
An incredibly prevalent mindset, among the vast majority of offline bricks & mortar type small business entrepreneurs.Especially those over the age of 45.
Your All Too Typical Bricks And Mortar Business And Or Service Definitely Needs To Be Implementing Some Bank Account Filling Marketing Leverage!
So even though you now have this totally awesome, state of the art WordPress website sort of working for you. The fact of the matter is, because you’re still pretty clueless, about utilizing, some basic on and off page SEO, (Search Engine Optimization) strategies.
And there is no active blog component to your e-commerce type of website. You virtually generate no steady, targeted traffic to speak of. Ouch.
And worst yet, what little, sporadic visitors you occasionally get, the vast majority of them, never return, because your site is not properly set up, with state of the art, paid email service provider you definitely need.
Which allows you to offer some type of market tested, lead generation offer, in order to build your VIP opt in email subscriber base.
So you can start systematically following up with them over time. Via a pre written, drip (follow up) email sequence.
How And Why Some Potentially Profit Generating Target Marketing Is So Vitally Important To Your Long Term Success!
In spite of this fact, your business just keeps chugging along. Until one day, one of your oldest and most loyal, long term repeat customers comes in.
And both she and her husband, own an incredibly successful chain, of local, retail jewelry stores.
And since they’ll be attending, a rather high end, local fund raising event next weekend, she wants to wear this absolutely stunning evening gown, she’s been saving for just such an occasion.
So as you two, are doing some quick catching up, since she hasn’t been in,in quite a while. As you’re talking and you’re finalizing her order.
Target Marketing Is Definitely The Marketing Rocket Fuel Your Semi Cash Strapped Small Business And Or Service Needs!
Just about the time she’s about to head for the door, in walks a gentlemen, who looks to be in (either) his late thirties and or early forties.
And you both noticed he drove up in an extremely well kept looking Lexus automobile. 😀 And since he was dressed in a designer suit, and basically dropped off, about $50 dollars worth of brand new business!
A light bulb marketing moment happens, for this extremely marketing savvy retail jeweler.And here’s what she initially proposes to you, and or vice versa.
If you were the one, who initially had the aha marketing light bulb moment.
Since the retail jeweler, is already accustomed to routinely investing, anywhere from a low of $125 up to $400 dollars per lead generated, via outrageously expensive, local prime time TV, radio and or Sunday insert newspaper ads etc.
Strategic Target Marketing Is Typically Far Less Expensive And Normally 200 To 300% More Profitable In The Long Run!
Going forward, here’s what the jeweler is going to do. They will immediately get some really fancy envelopes and two sided index cards drawn up at their favorite printer.
And they’ll start A/B split testing various lead generating offers. And going forward, whenever a customer comes in, and drops off at least X dollars worth of dry cleaning business.
The dry cleaner owner (and staff), is to place the sealed envelop in (either) one of the customer clothing pockets and or simply pin it to the plastic, which typically covers their garments.
And the customer will be informed, right before they pay their bill, X%, (typically), at least 50% of their bill has already been paid! Say what? 😀
Are You Ready To Take Your Lead Generation Efforts To The Very Next Level Or Two!
Of course they’re totally shocked and pleasantly surprised at the exact same time! Correct? 😀 So while they’re ripping open the sealed envelop, with the words “Thank You!” in big bold red letters written on the outside of the envelop.
Inside, they’ll find at least three, totally unexpected bonuses worth X!
1.) Potential bonus surprise# one: First and foremost, which is to be totally expected.
The dry cleaner owner(s), who are now getting a first hand, Harvard MBA style marketing education.
They have placed a “Thank you!” for your business/please take advantage of this extremely time sensitive, bounce back offer, discount coupon in the sealed envelop.
2.) Potential bonus surprise# two: And the jeweler, has included a special, market tested, two sided business card, explaining, they were the ones, who picked up X% of your dry cleaning bill!
So Can Your Semi Cash Strapped Small Business And Or Service Use Some Market Tested Lead Generation Fuel?
And they would love for you, to enter their monthly free drawing, for a chance to win a $2,500 dollar Men-s or Women-s watch!One of each guaranteed winner per month.Say what?
In the interest of both space and time ladies & gentlemen. You will discover the other two potential surprise bonuses, in part two, okay?
For now, hopefully you can better appreciate how and why, some form of bank account filling target marketing, is definitely a must! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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