Why Maybe It’s Time For Some Proven Alternatives To Constantly Rising Advertising Costs!
Entrepreneur is it just me or have you also noticed which overall direction paid advertising rates are going? Sure (strictly in the short term!) when the pandemic initially hit. Some of the most savvy advertisers recognized why some potential advertisers would be somewhat reluctant to pay for more traditional advertising, right?
But once he initial shock of not using paid advertising was over. The savvy advertisers seductively lowered their rates in order to entice companies both large and small back into the paid advertising game. And it worked like charm.
But as to be expected. Slowly over time (of course!) traditional advertising rates especially on the most popular social media platforms started to return to their previous levels. This being the case.
Perhaps it’s time to seriously consider some proven marketing or promotional alternatives to potentially expensive traditional advertising costs. Because if not you could in the not so distant future find your business or service is financially upside down. And sure you already know that’s not a good place to be in, correct?
Believe It or Not Your Business Or Service Definitely Has Some Type Of previously Untapped Hidden Assets! (It’s Just A Matter Of Discovering How To Strategically Tap Into Them!)
case in point. More than likely at least some of you already know the name Russell Brunson, correct? These days this self made multi millionaire and Internet marketing legend is primarily famous for being the co-fonder of the hugely successful software called something funnels, right?
(And if by chance you’re not already familiar with guy whose companies have grossed in excess of $100 million dollars and counting Google his name for all of the particulars.
Anyway Russell (along with many other extremely successful on and offline marketers!) have basically mastered a proven initial front end marketing process know to the online world as a “TripWire Funnel.”
Actually it really doesn’t really matter “what” or which particular name you and I use to describe it. It’s far more important you and I learn “how to” successfully imitate and implement this proven marketing/promotional process.
(Case in point. Some of the most successful individuals and or largest companies which provide both free and paid training of some kind to the Network marketing industry. They refer to this entire proven marketing/promotional process as a “Funded Proposal.’
So What’s The Main Point O Using This So Called Trip Wire Marketing Funnel Process? (And How Do Extremely Savvy Marketers Such As Yourself Consistently Profit From Doing So?)
So basically here’s the potentially profitable marketing rub. As far as mega successful Internet marketing legend Russell Brunson of dotcomsecrets is concerned.
(See the screenshot image below for further clarification about his specific, market tested, initial low cost front end Trip Wire” offer is concerned.
Why Maybe It’s Time For Some Proven Alternatives To Constantly Rising Advertising Costs!
First of all entrepreneur. Yo best believe ole Russel has left absolutely nothing or very little to chance here. His extremely savvy marketing team has A/B split tested practically any and all potentially relevant variables on this initial front end “Trip Wire” offer you and I could possibly ever come up with.
(Don’t forget nor discount the fact Russell has also authored another book titled “108 Split Testes” or something to that effect.) Anyway, recently in another one o Russell’s outstanding free resource guides 9aka) free lead magnet/list building special reports titled “Funnel Stacking” (The 3 Core Funnels And How They Work Together.”)
Russell lays out to pretty impressive numbers after paying for ads on various platforms including of course some of the major social media platforms. His paid ad efforts. Which means paying for ad campaigns which totally bombed and the campaigns were ultimately stopped.
But he drove an impressive 200,000 unique eyeballs to the page and offer you see above. And a respectable 17% (34,000) of them went as far as filling out his form and taking him up on his initial front end “trip Wire” (aka) funded proposal” offer. (200,000 x .17% conversion rate = 34,0000 low acquisition cost customers.)
You Best Believe The Most Successful On Or Offline Marketers Are Not Spending A Fortune On The Initial Front End Of Their Sales Funnel! (Just To Sell You And I An Extremely Low Cost Front End Product Or Extremely Low Cost Trial Service Of Some Kind!)
And Russell ‘s initial front end offer actually produced an impressive 27,636 front end out of the total traffic of 200,000 visitors. So this particular offers overall conversion rate was an impressive 13.81% rounded up to 14% for ease of calculation.) (27,636 divided by 200,000 = a sales conversion rate of .1381% Multiplied by 100 = 13.81% rounded up to 14%.)
And this front end offer actually did better than break even. Which means not only did his offer cover his initial ad spend and hard costs for the paper back book. But now each subsequent back end upsell offer. This is now all pure gross profit to his (or your!) bottom line.
And in Russell’s cases. He has various back end coaching packages from 10K, 25K, to 100K up to his Platinum one on one coaching packages currently valued at one million dollars per year. Say what? Nod you head cadets because it’s true.
And you best believe Russel’s team is carefully monitoring the numbers. S they already have a pretty good idea of “what” percentage of his paying customers will ultimately end up doing or purchasing what along his entire funnel.
Entrepreneur There Is Literally A Untapped Fortune In The Back End Of Your Business Or Service! (Or A Non Directly Competing Vendors Or Service!)
Which would explain “why” he and his team might seriously consider at least testing the following strategy or a slightly modified similar hybrid. Russell gladly gifts any one of his mega best selling books to various investment clubs.
Including the incredibly popular real estate investment clubs. Because these proactive investors may want to learn “how to” effectively promote their various products or services online. And since Russell already knows through rigorous and endless A/B split testing his initial front end “trip Wire” proposal typically yields $32.10 per visitor.
He will gladly pay the affiliate investment club administrators that entire $32.10 or X per lead generated. Then he and his team strategically banks the entire of 95 or X% of the additional back end. Thus eliminating his initial upfront out of pocket cost.
And if need be pay his top affiliates or JV(Joint Venture) partners an additional three or X% of the first $10,000 dollar coaching program his team sells their affiliates leads.
Hopefully going forward. You’re definitely starting to better and appreciate “why” now might be the perfect or ideal time for you and I to look for some proven alternatives to constantly rising -traditional- advertising costs. Don’t you agree?
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