Why Making More Money Consistently Means Going Where Your Ideal Prospect Already Are!
Did you know, (according to expert sources) like Statista.com, just in the US alone. The Beauty & Cosmetics industry, consistently produces on the initial front end alone, an impressive $56.63 billion dollars a year.Say what?
And it’s constantly growing. Which means, if you’re truly serious, about strategically tapping into this incredibly lucrative marketplace.
And you definitely wanna, go about consistently making more money in it. Then you definitely need to somehow, get to where your ideal prospects and potential customers already are, correct? Agreed?
But whose says systematically building your brand,automatically means you gotta constantly spend a fortune, in order to do so?
Take a look, and then you be the ultimate judge. Fair enough?
You Consistently Market Or Promote Like This And Making More Money is Pretty Much Inevitable!
Case in point. Let’s say you’re one of the senior marketing directors, for an extremely high end female cosmetics distributor.
And your ideal female customer currently has a total lifetime customer value metric, of somewhere between $700- $3,500 dollars, over the next five to seven year period. Give or take.
Each year right in your home town/city. The cosmetics industry, holds an incredibly popular, annual event.
And typically, anywhere from 10,000-15,000 local women, from literally all walks of life, usually attend these three day events.
And even though typically, there are about 1,500 booths promoting, something closely connected and or related to the Beauty & Cosmetics industry.Sadly, most of those pro-active promoters.
Are nowhere near as skilled at basic marketing fundamentals, as you and your expert team are.Correct?
So Why Shouldn’t You Consistently Generate Positive Word Of Mouth Or Mouse Buzz For Literally Pennies On The Dollar!
Let’s say one of your most popular fragrances, normally retails for $650 dollars a bottle. So whenever women wear this particular fragrance. They always get tons of questions, about where they got it. And how much does it cost.And how great it smells, correct?
This being the case. Watch how this incredibly simple, multi prong marketing strategy, helps you, to not only build, an incredibly massive, opt in email/mobile marketing list.
But constantly generate, a ton of potential, first time customers and inexpensive referrals too.Plus, a ton of positive, word of mouth and mouse buzz.Keep in mine.
Typically your company, routinely invests, anywhere from $30,000 -$75,000 dollars a month. On those outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
Just Consistently Get Your Products Or Services Directly In The Hands Of Your Most Qualified Prospects And Customers! (And They’ll Enthusiastically Do The Rest!)
Case in point. Initially, you will have some of the top, outside female reps, go become regular customers, of several of the higher end, female shoe stores and women designer clothing stores.
And of course, when these ladies go shopping at these establishments.Of course, they will be wearing, one of your top selling fragrances, which typically retails, for somewhere between $650-$850 dollars a bottle.Say what?
And wearing it always starts some type of conversation.Right? This being the case. Here’s what you definitely want those inevitable conversations to lead to.
You want (either) the owner(s) of the shoe or women-s clothing store.Or their top sales rep(s), to ask, what’s the name of the fragrance they’re wearing? And where or how can they purchase a bottle for themselves.
Whose Says Customized Ethical Bribery Only Works On Career Path Minded Politicians!
So here’s one of the pro-active promotional strategies.You initially propose. You will eagerly allow, both the owner(s) and their female staff, of the women-s shoe and women-s boutique store, to purchase at your actual hard cost, one of your most popular selling fragrances.Say what?
Which normally retails for $650 dollars per bottle.As long they join your list. Think about what happens to them.Each time they put your incredibly great smelling fragrance on.
And they go about their normal day. And let’s say between the seven women in two separate local stores.Located in upscale neighborhoods.
These women, go to the local bakery before arriving at work, they stop to buy groceries before they go home, right? They stop at their local bank. They pick up their kid(s) at daycare etc.
Everywhere Your Customers Go Gives Them The Perfect Opportunity To Be Or Become A Walking Talking Billboard For Some Of Your Best Selling Fragrances!
They stop to get their hair or nails done. They visit a relative or extremely close friend at the hospital.
And of course they also work and interact with anywhere from 10-15 local women at their job. For anywhere from 8-12 hours on any given day.
You best believe, some of these interactions, will lead to some conversations, about how these local women, can purchase a bottle, both for themselves, and others as gifts, correct? Absolutely.
Which is also why, you arrange, to let both the women-s shoe and clothing boutique store owner(s), do the following.
The Right Customized Marketing Strategies And Or Tactics Will Definitely Cause A Social Media Tsunami To Start Taking Place!
Each week. The first 20 (or X) number of women per week.Who spend over $500 dollars.You arrange to have both the shoe and boutique store owners, to issue an extremely time sensitive, discount coupon credit of $75 dollars.
And the customers can apply it toward their very next purchase.But they must use it within the next ten (or X) number of calendar days. Or else it expires worthless.
But here’s the next really cool, totally unexpected surprise, which definitely causes these local ladies, to spread the word, both on and off of social media. About the shoe store and women-s clothing boutique shop.
Unbeknownst to the first 20 local ladies, who spend at least $500 dollars in either establishment. They will also be given, an extremely time sensitive discount coupon from your, retail cosmetic store.
This Is How You Convert You Word Of Mouth And Mouse Buzz Into Long Term Repeat Customers!
And they automatically get to save 15% percent off a bottle of perfume which normally retails, for $650 dollars.Say what?
However, it’s what potentially comes next, which really causes these 20 (or X) number of local ladies a week, to really help you or your major competitors build your brand.
And you’ll discover the exact, nitty gritty details in part two, okay? For now.Hopefully you’re definitely starting to better appreciate, how making more money, is practically inevitable, when you consistently implement, the right marketing strategies and or tactics.Don’t you agree?
So What Can Or Should You Do Right Now In Order To Start Consistently And Inexpensively Generating Some Positive Word Of Mouth Or Mouse Buzz?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
