Why It’s Just Lunch For Your Major Competitors But It’s A Potential Lead Generation Goldmine For You!Part Four
You gotta admit, the vast majority of your major competitors, would probably never ever think about where they routinely eat a really good steak, as also having the potential of becoming a lead generation goldmine,correct?
In fact, before you initially read that particular headline, the thought probably never crossed your mine as well,correct?That’s part of what “thinking outside the proverbial box” is all about.
Because when you start consistently doing so, you will flat out be amazed at the previously overlooked long and short term marketing possibilities.
Before proceeding, a giant word of extreme caution is definitely in order here!
Otherwise, all you will accomplish at best is periodically seeing (in it’s) lowest denominator form BTW, the mere surface of the overall real marketing possibilities.
Meaning: if (unfortunately), all you get out of this entire four part series is, “how” you and other extremely savvy marketers could potentially convert, where you routinely eat a great tasting steak, into a potential lead generation goldmine.
My friend, we have both failed! The overall potential marketing strategy has little or nothing to do with where your potential lead generation strategies actually takes place!
Instead, it has every thing to do with the fact, that you can see potential marketing opportunities practically everywhere!Including where you happen to routinely eat a great tasting steak! 😎
So What Does Where You And Your Major Competitors Routinely Eat A Great Tasting Steak Have To Do With Creating A Perpetual Lead Generation Goldmine?
For a second, let’s just get back to the marketing basics shall we? Case in point; let’s say you’re an up and coming (local) magician. And you routinely eat at a family orientated restaurant, that also just happens to serve a really good tasting steak.
And after you’ve been studying various marketing strategies and tactics about different forms of (non traditional) lead generation methods and strategies etc.
One day while you’re sitting in the restaurant, having your usual lunch time (and or) early dinner time special. For some odd reason, you happen to (really) take notice of just “how” many of your ideal potential target group customers frequent there as well!
And seemingly out of nowhere, you get this brain storm of a potential lead generation tactic to test! So right after you finish sending out your latest tweet and scrolling your Facebook fan page.
You immediately hunt the owner(s) down, whom you’re on a first name basis with, in order to run your potential brain storm lead generation (marketing concept) past them.Here’s what you’re proposing.
First and foremost,in order to build your very own, highly targeted opt in email list and to help build some long term “goodwill currency” for the restaurateur as well.
Potential Lead Generation Opportunities Are Literally Everywhere! (Don’t You Agree?)
You offer to sponsor (finance) a “free monthly drawing” for a special segment of the restaurant owners customer base. The restaurant owner(s) will have his wait staff strategically offer certain adults/parents with at kids between the ages of 5 -10, the chance to enter a free drawing.
And the grand prize is a $100 -$200 dollar universal gift certificate, the winner can use in any combination they wish.However, if they don’t use it all at once, instead of receiving actual cash back, they merely receive a time sensitive discount coupon credit for the unused balance.
Here’s how the process would actually work. A couple and or adult, (meaning) it could be the grand mother or father with a couple of grand kids, which fall between the ideal ages of 5-10, enter the restaurant.
At some point the wait staff will approach them and ask “if”‘ they’d like to enter your free drawing and pass them your best market tested, two sided business/index card.
And they’ll need to head over to your WordPress blog, in order to enter your drawing.But here’s the “rest of the story.” You will either email and or text all the monthly runner ups, your super time sensitive VIP discount coupon offers, to book you for some private shows and save 30% (or X%) off.
And every time you actually do a performance, you’ll be sure and bring at least 5-10 of your VIP discount coupons, so you can pass them out to all of the Mom, dad’s and legal guardians in attendance.
This incredibly simple strategy along with others, should easily help you generate some positive word of mouth and mouse, online and offline social media buzz as well!
And as you continuously build your list and actively promote your back end products and services, your long term income should increase a well. Don’t you agree?
That’s basically the short of how you can strategically convert where you routinely eat a really great tasting steak, into a potential long term lead generation machine. Any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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