Why It’s Definitely Time To Develop A Different Perspective On So Called Opportunistic Marketing!
Of course you I definitely want to develop as quickly as possible mind you. Some proven non traditional marketing strategies and tactics for consistently increasing your cash flow, correct?
But in order to consistently do so entrepreneur you’re going to need to develop a completely different perspective about so called opportunistic marketing possibilities.
Because right now as you and I view the front or back end marketing landscape. Without a doubt there are some previously untapped marketing opportunities and possibilities waiting to be discovered and strategically implemented.
Entrepreneur does this sound like a proven and potentially profitable process you’d be interested in learning more about?
How And Why Your Understanding The Proven Marketing Or Promotional Fundaments Plays A Critically Important Role In Building Your Own Business Or Service!
Just in case you’re wondering “why” in the world. Or “what” developing any type of so called opportunistic marketing mind set has to do with an outrageously popular kids game.
And what the featured image of kids playing teeter totter has do with anything? Please seriously consider the following. As interest rates rise higher and higher.
Causing local businesses as well as local consumers to pay more and more for their basic necessities. Like but certainly not limited to. Paying more for rent, more for food, more to heat their homes or apartments. Their credit card debt increases. As well as their costs to buy and maintain their car or homes etc.
They have less and less disposable income, correct? Which by extension means local business owners and service providers are literally competing for less and less disposable income.
And as a direct result. Some business owners will not be able to compete for the best talent. Local or otherwise.
So What The Heck Does A Popular Kids Game Have To Do With A Business Owner Or Service Providers Long Term Success Or Ultimate Failure?
For one thing. As the costs to borrow money continues to steadily rise. This means both business owners and service providers have to pay more to borrow money in both the short and long term, correct?
And these additional costs means less money which could potentially be invested in higher wages, larger and more frequent bonuses.
And less money to invest in state of the art benefits or state of the art technology etc. Which potentially hurts their efforts to generate or maintain new customers or long term clients.
And by extension their temporary decrease in revenue means they can’t use traditional advertising mediums as much or as long, right?
Entrepreneur Don’t Automatically Cut Back! (Instead Use Your Ongoing Marketing Challenges To Get Even More Creative!)
And any company which has gone or is expecting to try and go public in the not so distant future. They may be forced by the not so pleasant economic reality.
To either temporarily put their plans on hold. Or abandon them altogether. Ladies & gentlemen are you starting to better appreciate “how” even the slightest increase or decrease in both short or long term interest rates cause your local economy to either temporarily expand or temporarily contract?
And the temporary direction of both short and long term interest rates can and definitely and will positively or negatively affect you and or your major competitors bottom line.
Would you not agree? So just like an incredibly popular kids game like teeter totter.
As one side goes up. The other side automatically goes down.
Perhaps Investing Your Time And Money Into Studying The Basic Fundamentals Is Really Worth It Long Term!
So by the same token. As you and I and or your major competitors acquire the necessary skills to both strategically and tactfully grow a business or service.
Primarily using non traditional lead generation and conversion strategies and tactics.
As traditional front end costs continue to rise. And your typical small business owner or service provider clearly doesn’t have direct or indirect access to the type of cutting edge marketing or promotional assets. Resources or connections they desperately need.
As their income steadily shrinks. (And rest assured if they don’t get access to the potentially profitable marketing/promotional solutions they need.) They’re literally pushed to the brink of insolvency.
Which explains “why” the numbers are so dismal as they relate to long term small business success. Ladies & gentlemen the potential is there for some opportunistic marketing possibilities. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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