Why It’s Definitely Okay To Let Your Natural Creativity Influence At Least Part Of Your Marketing Plan!
So (entrepreneur), BTW may I call you that? Thanks! What sort of way out, totally off limits semi creative thoughts quickly come to mind, when you hear the word creativity?
Does your naturally born free form of problem solving, solution driven thinking automatically takeover and guide you to previously uncharted waters?
Or do you quickly recognize and actually seek out the perceived ” psychological wall of creative resistance”, in order to justify not letting things hang all the way out.) Psychologically speaking of course. 😎
In any event, your true creative marketing self, is just waiting (slightly below) the surface, for you to get out of your own way and have a at it already!
So this post is going to focus on a few simple (low hanging fruit) potential marketing strategies, that hopefully, will amply demonstrate the true untapped potential, of your (yet to be released) marketing creativity.
And by doing so, may be this just might be the proverbial (creative marketing spark), that finally sets your caged up marketing creativity free!
Why It’s Definitely Okay To Let Your Natural Born Creativity Influence At Least Part Of Your Long Term Marketing Plans!
To start things off, think about “how” many times the following two, incredibly (straight forward) business situations takes place.And “how” many potential dollars are consistently being left for your major competitors to benefit from, simply because of doing things the same old non creative way!
Transaction after transaction, day after day!
Case in point. Let’s say X amount of women, (nationwide mind you), rent X amount of cars (from various different companies), seven days per week, right? Which probably total in the millions of individual transactions per week, correct?
No doubt! And for our second case study in (uninspired) marketing creativity. Wanna take a wild guess “how” many consumers order some sort of delivery, like Chinese food, and or pizza every day?
Again, it’s a very safe bet the actual number easily totals somewhere in the millions, correct?Agreed.
Now then, in the case of the ladies renting cars, (or renting whatever!!), let’s say an extremely savvy car rental agency, asks the ladies at the time of completing the paper work and or confirming their online transaction.
Your Natural Born Creativity Is Just Waiting To Help You Out!
The sales rep, asks “if” the ladies would like to participate in an extremely brief “total customer satisfaction” type of survey, in exchange for an additional savings of X% off the final cost of their bill.
And those ladies that agree are handed two small sample bottles of extremely popular women perfumes, and simply asked, which (if any) do they prefer!
Whichever one they choose, the rep quickly (text message alerts ) the person doing the final prep of the car.And guess what? On the drivers seat is a little note from the car rental agency, directing the ladies to please check the glove compartment asap!
Wanna take a wild guess “what” she’s gonna find? You got it! A free 16 oz. sample of the fragrance she just chose!
(Provided they don’t temporarily run out! 😎 ) Along with a nice “thank you” and please do business with us again real soon note!
And of course the company that’s actually supplying the millions of dollars in sample fragrances to car rental agency. On the back side of the note/index card, will be one of their best market tested offers, for the ladies to make it over to their (mobile responsive) WordPress blog, and and enter their free monthly drawing, for a chance to win $1,000 dollars worth of any fragrances of their choice!
Sent (either) to their home,business and or job, via special courier!(Not too shabby, right?)
Entrepreneur You’ve Gotta Meet Your Creative Tendencies At Least Half Way!
First of all, imagine her total surprise and complete shock, when she eagerly opens, (more like) rips that glove compartment door open! 😎 And bam!
There’s a small, free 16 oz. sample bottle of the exact perfume she just chose! You think she won’t be temporarily floored, to the point she starts immediately texting and posting on FB and tweeting and telling (more like bragging endlessly), to all of her friends and family, about “what” totally cool car rental agency X did for her!
(You so got that right!) And as a direct result, more women (and maybe some men too!) will most definitely rent their car(s) from savvy car rental agency X!
But think about the savvy retailer that’s providing these millions of dollars worth of market tested 16 oz. lead magnets!
They’re not only building their opt in email list, for a fraction of the traditional cost, but they’re also getting some much needed viral word of mouth and mouse marketing exposure, into these women’s (immediate) personal and or professional circles of influence, are they not?
So they’re definitely happy as well, correct? In part two, we’ll delve even deeper in what this savvy car rental agency might do, in order to get the word out!
Give Your Natural Creativity A Chance To Come Shining Through!
Plus, cover the remaining every day occurrence, that easily lends it’s self to some previously untapped marketing creativity as well.Until then, any questions?
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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