If given the chance right now. What’s your absolute best promotional products or services.
You would gladly allow, a non directly competing vendor, JV (joint venture) and or cross promotional partner promote and or market?
And consistently make all (80%) or more of the initial front end profit. Above your actual hard costs of course.
In order for you to strategically pocket, 110-150% of the long term, back end profits, of the sales funnel. Say what? That’s correct.
Because surely by now.You’re definitely starting to appreciate,(or you should be), just how potentially lucrative, your long term, back end sales funnel can be. And or become, correct? Good answer…
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This particular blog post, could just as easily been, part three of a recent series I wrote, on strategically allowing other, non directly competing, extremely marketing savvy vendors, and or your top JV or cross promotional partners, to pro-actively market and or promote, some of your very, best promotional products or services.
And allow them, to reap the lions share of the initial front end of your sales funnel.
In order to create and or perpetuate, a potentially, profitable sales funnel. Which constantly has semi qualified leads, pouring into the top of your market tested sales funnel.
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Case in point. Getting back to the (strictly) marketing hypothetical illustration. Where internet marketing legend, Russell Brunson.
Get’s approached, by one of his, (either) top students and or top JV partners.With the following marketing proposal.
Since Russell currently charges at least $5,000 dollars per hour. For his extremely high end, personalized, one on one coaching/consulting sessions.
(I have absolutely no earthly idea whatsoever! What Mr. Brunson currently charges, for an hour of his time BTW!)
But just for the sake of particular this marketing example. One of his top students, wants to invest in 90 minutes of Russell’s time. And therefor pay him $7,500 dollars for the opportunity to do so. ($5,000 per hour x 1.5 hours = $7,500 dollars, correct?)
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They also provide full disclosure to Russel, (and or) whomever the expert marketer is,(and get their) permission up front, to record the session(s.)
And since they obviously plan on pro-actively promoting and marketing the session, to their opt in email/mobile marketing list, of 35,000.And counting.
Of course, since Russell’s not one, to simply let, a potential seven or very possibly, eight figure a year mini profit center, just walk out the door.
He immediately suggests the following two potential marketing strategies.Which will immediately sweeten the pot. By a lot.
First of all. The first 104 participants only. It will become painfully obvious. Why he, (and or) the expert marketer,chose the first 104 participants only. In just a second. So please stay tuned.
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The first 104 participants only. Who would like to ask Russell, just one, extremely relevant question about successful online marketing strategies and or tactics etc.
They may do so, for just a one time payment of $200 (or X number) of dollars.Keep in mine. Russel’s normal hourly rate, is $5,000 thousand dollars.
And here’s what Russell has agreed to do. In order to really make it worth every one’s while. Those first 104 participants only.
Will definitely make out like bandits. Here’s why. Since Russell only has 90 minutes, give or take.To field questions.
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He will create a paid membership site. And take 60-120 minutes a week. To video tape, his in depth answers, to all 104 (or X ) number of questions he agreed to answer.Say what?
And also freely provide links to any and all of his proven resources. Which he honestly feels will best help the marketers move forward. As quickly and seamlessly as possible.
And all 104 participants, who invested the initial $200 (or X) number of additional dollars.In order to ask Russell their most burning questions.
Get this. They automatically get ‘grandfathered’ in.Say what? Meaning, they automatically get a full membership, at no additional cost. For taking action.
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Everyone else, who would like access to the paid membership site.
They invest a one time payment of $697. Plus, to sweeten the pot even further.Since both groups, will be on two different lists.
Ever week, during Russell’s 60-120 minute video webinar recording. Russell will open the microphones, and pick out one of the live ‘grandfathered’ in members.
And first, allow them to promote their site to the entire live audience and future audiences.
Plus, he’ll spend the last 20-30 minutes of his webinar recording, consulting with them live.
How cool is that? And since this is only mildly scratching the marketing surface. Rather than going any further.
Are You Starting To Really Appreciate The train Of Thought Which Says The Largest trees Often Come About from the Tiniest Acorns!
Let’s pick this up in part two.Okay? But hopefully going forward. Yo can truly appreciate, how and why, it definitely makes marketing sense.
For you and I, to allow others, to promote and or market, some of your/our best promotional products or services. Don’t you agree? Say yes!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Are You ready To Move You Business And Or Service Forward!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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