Why Increasing Customer Engagement Is Less Expensive And Far More Profitable!Part Two
So hopefully as you discovered, after reading, (re-reading), and hopefully partially applying, at least some of what you discovered in part one of this ongoing series.
One of the absolute best ways, to continuously and inexpensively, grow both your front and back end profits.
Is simply by consistently finding some proven ways, of increasing customer engagement. Don’t you agree? Let’s hope so.
Because the remainder of this particular post, will demonstrate even further proof, of how you and or your major competitors, can systematically do so.
Without breaking the bank or wasting a ton, of your extremely limited financial resources and or assets. Sound good?
How To Take Some Really Simple Customer Engagement Ideas And Run With Them!
Case in point. For this particular example, let’s say you currently run, a single location, retail jewelry store.
And it’s located inside an extremely popular mini mall, which has six other non directly competing stores and or services located in it.
And one of the stores, is a Mom & pop, non franchised women-s boutique shop. And the other, is an extremely popular uniform supply store, which sells nurses and (CNA’s), certified nurses assistants uniforms.
Plus those incredibly popular shoes, tons of local nurses and some CNA’s love to purchase, because their incredibly comfortable, even though they typically cost upwards of $299 dollars a pair. Huh? 😀
Building Relationships With Customers And Or Clients Goes A Mighty Long Way Towards Systematically Lowering Your Ongoing Costs!
Now since your ideal female customer, is typically between the ages of 21-55. And her current, total lifetime customer value metrics, is somewhere between $6,500 – $11,000 dollars. Give or take over the next five to seven years.
And you’re strategically targeting local nurses and CNA’s. You initially approach the uniform supplier store and here’s what you propose.
You’d like to help them increase their overall front end sales volume, on their traditionally slowest two days of the week.
Here’s how. If (by chance), they happen to have, a state of the art WordPress e-commerce site. And they already have an extremely reputable, paid email service and or mobile marketing provider. Great!
Building Relationships In Business Is Far Less Expensive Than Trying To Formally Advertise Your Way To Some Long Term Success!
If not, you eagerly suggest. They set up a giant fish bowl and going forward, on their two traditionally slowest days of the week
Offer a combination free drawing/raffle marketing strategy.Huh? Meaning, while the actual weekly drawing is free to enter.
And the 1st grand prize winner, wins a pair of those incredibly comfortable, $299 dollar shoes. Cool, right? For sure. 😀
Every female customer, who spends over X amount of dollars, her name automatically gets entered twice.
Plus, she and the other female customers, who spent over X, they automatically go into an entirely separate drawing as well. Say what? 😀
Thank Goodness Steadily Growing A Business Doesn’t Requirement Large Amounts Of Upfront Capital!
And the 1st grand prize winner, automatically gets a laminated card, where they can save 25% off every purchase they make, for an entire year!Say what? 😀
Plus, they automatically save an additional 15%.For a grand total of 40% off every purchase they make, for the entire year. With absolutely no minimum purchase requirements.
Provided.Each time they come to your store, they bring a potential first customer, whose not already a paying customer.And that person is at least 18.
Hopefully you’re truly starting to appreciate, how these incredibly low cost marketing strategies and or tactics, are some battlefield tested ways of steadily increasing customer engagement.
Here’s the other really cool marketing strategy, you can or your major competitors, (if nothing else), can definitely inexpensively A/B split test.
With The Right Marketing Funnel Metrics You Almost Can’t Help But Succeed!
Back to those potentially profit generating, extremely comfortable shoes, which not only the local nurses, CNA’s and other women, who are constantly on their feet all day. Are totally in love with! 😀
Even though the price ranges between $299 -$379 dollars a pair. Excuse me! 😀
But in terms of actual hard cost, the uniform supply store typically pays about $170 dollars a pair, for the popular $299 dollar ones.
So here’s another little known marketing strategy.The two of you can and definitely should, inexpensively test.
You will gladly invest an additional $8,670 dollars a month. Huh? So you can purchase 70 pair of those extremely popular shoes, at the uniform supply stores actual hard cost. (50 x $170= $8,500 dollars.)
(Extremely important note: Did you happen to notice, (50 x $170 = $8,500 dollars. Which basically leaves an unused balance of $170 dollars, correct? You’ll discover ‘why’ in part two. Okay? So please stay tuned. 😀 )
And here’s what you suggest the uniform supply store systematically does with them. In order to start generating, some viral, positive word of mouth buzz.
Both on and off of social media.
Some Of The Very Best Marketing Tips You Can Implement Will Most Definitely Lead To Some Long Term Positive Word Of Mouth And Mouse Buzz!
Every month, the first 50 (or X number) of local women, who spend at least x amount of dollars, they automatically get to purchase, one pair of those extremely comfortable shoes, which normally retail for $299 dollars.
They get to purchase them for, (you guessed it), just $170 dollars. Or X. Whatever discounted price these nurses, CNA’s and other local women ultimately pay.
You can bet, they’ll be constantly texting their relatives, co-workers, siblings, Moms, neighbors, employees and or closet girlfriends etc.Right? 😀
They’ll also be constantly posting images and upload their really cool videos all over social media, will they not? Oh yea. 😀
And you already know, (without a doubt), they will constantly be bragging, about being able to purchase those extremely comfortable shoes, which normally retail for $299 dollars.
But because they did X, Y or Z, they only paid $170 dollars or X! 😀 Are you starting to appreciate, how all of these incredibly simple marketing strategies and or tactics, definitely go a long way, towards increasing customer engagement?
Great. Because in part three, you’ll discover at least three more battlefield tested ways of doing so.Okay? See you in just a little bit in part three.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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