Why In The End You Gotta Start Implementing Some Type Of Common Sense Marketing Strategies And Tactics! Part Two
As you recall from part one of this ongoing series about systematically implementing some type of common sense marketing strategies and tactics.
The sooner you and or your major competitors start to do so. You’ll notice your overall upfront out of pocket costs will start to go way down. Meanwhile both your gross front and long term back end profits will literally start to explode.
Entrepreneur it’s that potentially profitable one two punch combination. Which can and definitely will take your business or service and or your major competitors business or service to the very next level or two.
And typically for pennies on the dollar more times than not. Can you live with those very real possibilities?
Who Says The So Called Best Lead Magnets Are Or Automatically Have To Be Outrageously Expensive?
You may or may not remember it being mentioned in part one. These local lady employees who are hired by (in this particular) local upscale women’s clothing store. Which sells mid level and high end designer fur coats for this hypothetical marketing illustration example.
They were hired to service these make shift portable booths inside at least one popular mall in their area. And the upscale retail women’s clothing store who hired them. Will lease space for the booths inside these malls by either paying X amount of thousands per week.
Or “if” and only if the retailers feels it’s were proactively pursuing. They may decide to lease their booths located on each floor of a two level mall.
They may decide to lease by the month and save X% off the typical weekly retail booth rental rates. And more than likely these customer service type of female employees will be paid anywhere from $15-$22 or X dollars hour.
Plus a few potentially cool perks. (As you and or your major competitors are about to discover.)
So How Do These These Extremely Marketing Savvy Retailers Systematically Take Things To Very Very Next Level Or Two? (For Literally Pennies On The Dollar!)
Thank you for finally asking such an excellent question entrepreneur. First of all as you recall in part one of this ongoing series. The extremely marketing savvy retail women’s clothing store. Whose ideal customer currently has a total lifetime customer value metric of somewhere between $400- $13,000 dollars.
Give or take over the next five to seven year period. Which readily explains “why” they readily allow these female customer service reps to pay the actual hard cost. (In essence a potentially refundable deposit) of X.
In order to wear a pair of extremely eye catching diamond studded earrings. Which the retailer gets at actual hard cost from one of their most reputable, local retail jewelry store JV (Joint Venture) partners.
The deals is each day as these local customer service reps are servicing visitors in the mall who approach these booths for any type of information.
Especially information about potentially entering the free drawing for a chance to win a $5,000 dollar fur coat.
At the end of their shift these ladies simply return this what now in essence becomes used jewelry.
A Key Trait For Constantly Experiencing Long Term Success! (Is To Constantly Be Open To Previously Untapped Marketing Or Promotional Opportunities!)
So the reason the retailer at least gets these local women to put up a hard cost deposit of X. Is so if the retailers for whatever reasons doesn’t get their promotional bling back. They’ve at least covered their actual hard cost.
Now let’s take a look at some of these potentially profitable perks these ladies get. Here are at least five. See what you think. In terms of them constantly generating some potentially positive and profitable word of mouth and mouse buzz.
First:) Each female customer service rep, (regardless of whether she’s currently hired for full or part time hours), gets an extremely time sensitive gift certificate to one of the areas top or only female deluxe facial treatment centers.
If she comes alone to redeem her certificate. She automatically saves 10 or X% off the current retail price.
However, simply for dragging a friend with them whose at least 18 before the gift certificate expires completely worthless. They both get their facials for free. Which is typically a $47 or X dollar value per first time customer only. Which makes this particular offer potentially a $94 dollar value. ($7 dollars x two = $94 dollars.)
And You Know The Bigger The Perks The Faster The Legend Will Spread Both On And Offline! (Agreed?)
Second:) Going forward. (Yes meaning from now on.) These full or part time female customer service reps. Whether they quit or remain employed by the upscale women’s clothing store or not. They can download an app which gives them lifetime discounts to the movie theater located inside the mall.
They come alone to the theater and they save $1 dollar or X% off. But simply for dragging a friend with them whose at least 18. Both of them only pay two dollars each or X. Whether they go to the matinee or not.
Because the theater expects to earn the bulk of their profits on the lucrative back end sales of not exactly cheap popcorn, sodas and candy etc.
(And that’s definitely not a bad perk to being constantly bragging about, correct?
Third:) They also get a universal app which they get to download. Which automatically saves them at least 10 or X% off any purchases they make in the mall. And these saving are automatically on top of any savings the vendors are offering.
These Perks Are Pretty Darn Good! (Whether You’re Working Full Or Part Time!)
Fourth:) Any visitors who approach these booths for whatever reasons. They will automatically be given a one day universal discount gift certificate.
In which they can go to any store located in the mall. And save t least 10 or X% off their total purchases that day. With absolutely no minimum purchase requirements whatsoever.
Which means about 90-97% of them will definitely be used that day, agreed? (And these ladies automatically earn an additional 3 or X% override on all the gross sales tabulated for the week. And they get paid for it by the week as well. On top of their regular check.
This additional amount minus any and all appropriate taxes or fees will automatically be credited to their bank account they must create as a condition of employment.
Five:) And finally… Each year on either their birthday or their wedding anniversary. If that applies. They automatically receive a dozen roses delivered to either their current home address or their new job. (Provided of course they still live in the immediate local area.)
And if they’ve moved locally. All they have to do is update their current address on the retail women’s clothing store website.
Ladies & gentlemen honestly. Do you think these type of non traditional common sense marketing strategies or tactics will move the needle in the right direction or not? For those of you who say yes.
What the heck are you still waiting for to get started already?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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