Why In The End You Gotta Start Implementing Some Type Of Common Sense Marketing Strategies And Tactics!
These days “how” often do you hear the term common sense marketing and or promoting? But the end of the day “how” business owners, 9small or otherwise) actually take it to heat? And how many service providers do you think even attempt to utilize it?
Even though it’s definitely a whole lot less inexpensive to at least initially test. Most profit seeking entrepreneurs initially think just working longer and longer hours will eventually help then turn the corner and start earning a consistent profit.
Sadly the reality is for the vast majority of them anyway is. They not only tend to start burning out emotionally. But this also tends to spill over to some degree or another into their personal relationships as well.
Which is definitely not a good thing, agreed?
Have You Also Noticed How Some Of Your Very Best Lead Magnets Aren’t That Fancy or Complicated?
Case in point. If you have a popular mall or two in your local area. Have you noticed ‘how” once the holiday shopping season officially kicks into high gear late in the year. (In America anyway.)
How large volumes of local shoppers. Most of whom definitely do their fair share of offline shopping as well.
An incredibly large amount of them will visit a popular local mall or two as well. Sadly what do most non franchised retail store owners do with this potentially profitable marketing advantage?
the sad truth is not very much. Because of strategically leveraging this practical gift horse. They instead prefer to literally start from scratch.
By paying outrageous amounts of money to try and reach pretty much the exact same audience. Through outrageously expensive prime time radio, TV or expensive local newspaper ads etc.
And even though the vast majority of this type of expensive massive exposure is wasted on eyeballs which probably aren’t currently in the market for what you’re currently marketing or promoting.
Your money is still gone, is it not?
So Why Not Leverage Your Advertising Or Marketing dollars So You Consistently Generate Maximum Marketing Leverage For Minimum Cost?
So imagine local women (typically) between the ages of 18-55. They visit their local mall(s) just as the late holiday season rush is really starting to kick in. And let’s say this particular malls has at least two levels. And on both levels.
A rather high end local women’s clothing store. Which may or may not actually have a store currently located in this particular mall. But whether they do or don’t. They rent one of those higher end portable booths.
And of course they hire at least one or two attractive local women to service their potential prospects. And they’re marketing (what else!) a free drawing. For the local ladies to win a $5,000 or X dollar fur coat.
That’s the main 1st grand prize to be awarded at least once a month. But get this, each woman whose working these booths on both floors.
They’re also rocking a pair of $650 a pair diamond studded earrings. Which are generously being supplied by the women’s fur coat retailer as well.
So you know at least some of the female mall visitors who approach the booths to enter the free drawing, (simply by joining one of or the retailers main opt in email lists), will definitely take notice of their extremely eye catching bling, correct?
Why Struggle To Try And Create A Flood Of Traffic To Your Offers! (When Instead Can Rather Inexpensively Leverage Another Non Directly Competing Vendors?)
First of all notice what’s systematically happening. This extremely marketing savvy retailer is systematically (albeit rather inexpensively!) building their all important opt in email list, correct?
This way long after the end of the year holiday season rush is over and forgotten with. (And rest assured entrepreneur not long after their holiday spending binge is over.)
This and other extremely marketing savvy retailer(s) still has a proven and effective way of staying in constant contact with some of their ideal/prime prospects and customers for literally pennies on the dollar.
And “what” do you suppose these extremely savvy retail marketers will do every month or quarter with the 99% of the runner ups?
Constantly Providing Value Driven Content For Your Specific Target Market Is An Extremely Valuable Currency!
If you said provide constant value by way of their extremely time sensitive email messages. Plus periodically ethically bribe them to drag a friend with them whose at least 18.
To their showroom and offer them extremely time sensitive offers all non email subscribers can’t or don’t get the chance to take advantage of. (But will most definitely hear about via positive word of mouth and mouse.) Entrepreneur quickly move to the head of the class. Because you are correct.
Going forward can you now or are you definitely starting to better appreciate why you gotta start implementing some type of proven common sense marketing strategies and tactics? Entrepreneur please say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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