Why Good Ole Fashion Customer Service Is Great For Creating Opportunity!
Ladies and gentlemen, (aka) aspiring profit seeking entrepreneurs. Do you currently have any idea “how” much extremely well established business owners and service providers of types.
Like established local plumbers, CPA’s CFP’s attorneys from practically every specialty you can think of. Tree trimmers, beauty or nail salons, tattoo parlors, health spas, florists, fortune tellers, local dog walkers and the list literally goes on.
Guess what the aforementioned extremely short lists all have in common? At one time or another they’ve all attempted to run some type of paid ads. Either on or offline. And for the most part their efforts simply didn’t pan out. (This dismal results happens far more than you may realize.)
They consistently lost more than they invested. Or worst yet their online ads, either got temporarily or permanently shut down. (Unfortunately you don’t or won’t hear the gurus talk about that all too common occurrence to often.)
Anyway, “if’ you’re wondering “how” good ole fashion customer service is a proven evergreen strategy for consistently creating opportunity both today nd tomorrow? By all means entrepreneur please do read on.
Entrepreneur Good Ole Fashion Customer Service Is Still The Gateway To Some Major Profit Producing Opportunities!
First of all right out of the gate. Ladies & gentlemen let’s be both brutally honest and totally realistic, okay? No matter “what” level or copy writing/persuasive ad writing skills you or someone within your business or service currently has.
There’s absolutely no way you or I can guarantee one of your current or future clients paid ad accounts won’t be temporarily or permanently shutdown for any number of reasons. Say what?
The platform could totally unexpectedly change their rules. Or a new manager takes over this particular division o the platform an they simply will no longer or temporarily will no longer allow your/our approach to ad copy. Who knows? Here’s the point. Barring your paid accounts getting shutdown.
These profit seeking entrepreneurs desperately need your proven expertise both initially setting up their single or multiple ad campaigns correctly. Then they need really your proven expert help consistently writing persuasive copy.
Which in the case of lead generation/customer acquisition campaigns. You help them consistently sell the click to their ideal prospects. (And later on to their ongoing opt in email subscribers.) On or offline, writing persuasive copy of any kind is definitely a bankable skill worth learning “how to” develop.
Entrepreneur Consistently Putting Your Ideal Prospects Wants Before Your Own Is Proven Road To Long Term Prosperity!
The following example i strictly for hypothetical marketing illustration purposes only. Just like a certain, perennial multi seven figure earners social media marketing agency does. Suppose your agency or if you’re currently an aspiring start up entrepreneur.
You also use Facebook’s multi billion user data base to laser target a specific industry within your immediate local area. Like maybe local chiropractors or local carpet cleaners.
And his very likely the local carpet cleaner doesn’t currently have any type of website. And instead they desperately need ongoing help writing or re-writing their offline flyers and learning how to effectively utilize their newly designed direct response type of lead generating single or two sided business cards.
And maybe they need your ongoing expert help with writing ‘what’s in it for me?” type of main power headlines and relevant sub headlines. For both their pre written or their previously unscheduled “broadcast” email messages.
Or maybe they’ve already wasted a ton of money trying to induce local customers via their dismally performing snail mail postcards. And your proven copy writing expertise can demonstrate to them.
‘”How” a really simple change of a benefit laden main power headline can change their all too typical less than one percent response rates on their standard 5,000 – 10,000 piece local snail mail postcard mailings.
To a respectable 18.9% would now mean an impressive 945 locals eagerly responded to their mailing(s.) And literally force them to temporarily hire more inside and outside staff members in order to effectively service all the new business which literally came out of nowhere. (5,000 x 18.9% = 945 locals responding favorably.)
Sadly There’s Lot’s Of Previously Untapped Marketing Leverage Which Both Small Business Owners And Service Providers Can And Definitely Should Be Consistently Profiting From!
One of the ways you or your major competitors could start establishing your potentially bank account filling expertise. Is by simply offering to write a series of potential lead generating or or offline ads for the local carpet cleaning company or the local chiropractors etc.
And agree to be paid 15-25% only if or once your ad campaigns are profitable. Say what? This way at least two potentially long term benefits are clearly conveyed to your potential long term client.
1.) First: Unlike a staggering 97% of your major competitors or more. You’re more than willing to stand behind your expert skills by offering, initially anyway to only be paid X% of the initial gross front end profits. Which means your ad or marketing campaigns have to perform or your company doesn’t get paid. Not exactly a terribly threatening proposition, is it?
2.) Second: Your market tested strategy demonstrates up front to your ideal prospect you’re more than willing to initially put their wants above your own.
How often do you think they experience that type of proven approach? Going forward, hopefully you can better appreciate “how” and why good ole fashion customer service is a proven gateway to creating opportunity. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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