(You’re Currently Facing!)
Do you currently use any type of paid ad campaigns of any kind? (And just between you and me. Are they expensive?) Have you noticed how one dimensional and outrageously expensive. Traditional ad campaigns are?
And or can quickly become. In more ways than one it turns out. But here’s one of the ways. Traditional ad campaigns can potentially cost you and I and or your major competitors.
More potential profits than might be readily obvious. In which case gaining visibility. May not actually be the real issue you’re currently facing. Are you ready to to take a much deeper look?
Strategically Building Visibility Is Good! (But Consistently Getting Better At Conversions Is Even Better!)
Sometimes both non franchised retailers. As well non franchised service providers. they will spend. More like waste a proverbial fortune. On outrageously expensive. One dimensional, traditional ad campaigns.
Case in point. By the time you read/truly digest this particular blog post. Americas NFL/ National Football League. Will Have already played it’s annual Super Bowl game.
But get this. The average cost for each 30 second ad during the game. Cost the advertisers. A staggering 8 million US dollars! (Say what? 
Are you freaking kidding me?
Don’t Just Try To Constantly Generate More Eyeballs! (Get The Eyeballs You already Have Access To To Buy More!)
That’s correct. Google it and read it for yourself. The game typically draws viewership in the 80 million eyeball range.
but says nothing about what type of rate of return on investment/ROI these mega big spenders typically receive.
But here’s my $64,000 dollar question to you. If on average. Somewhere between 10- 60 million eyeballs gets exposed to your one or twice run ad campaign.
(Just double the total price per ad campaign.) And depending on “how” many people actually see their outrageously expensive. One dimensional ad campaigns.
Not even two or X number of hours after the game. Or one or two days later. A staggering 97% or more! Can’t or barely remember any of those pricey campaigns.
Now other than the ad agency who sold them on the idea of wasting a fortune. To briefly get in front of a huge audience. Who else made out financially? 
(Please no hate comments from current or X ad agency owner or employee types!
You Really May Not Need more Outrageously Expensive Massive Exposure! (Just More Bankable Conversions From Your Strategic Marketing Or Promotional Campaigns!)
Strictly for hypothetical marketing illustration purposes only! You/we could just as easily use an independently owned retail appliance center owner.
But because I’m targeting all types of professional women. In tons of various industries.
From professional women. Like female dentists, chiropractors, physical therapists, various types of lawyers. School principals.
Nurses, Realtors, real estate agents. Mega successful event planners, Judges. Mortgage brokers, VP’s of this and that. Female massage parlor owners.
Upscale women hair and nail salon owners. Women owned clothing and shoe store owners etc. (Of course other industries can be added as the retail steadily scales, right? )
Now divide their $8 million dollar ad budget. For a single 30 second Super Bowl ad. By $325 dollars. You should get something like 24,615.38. Drop the.38.
Just Make Your Marketing Or Promotions About Your Ideal Target Market! (Not The Ad Campaigns Themselves!)
And make it just 24,615. That’s number of those local professional women. Who as long as they and their guest. Who’s at least 18.
They drag with them to the retailers store. And who both join the retailers opt in email list. They get to purchase a gorgeous pair of extremely eye catching diamond studded earrings.
Which typically retail for $650 dollars a pair or X. Those ladies get to purchase them for half or just $325 dollars a pair or X. Before they leave the store.
If for whatever reasons they decide not to join the retailers list. They only save 10 or X% off the current retail price. So imagine Anywhere from 15,000 to 20,000. Or X thousands of local professional women.
Strutting around to local social events. House parties. Baby showers etc. Showcasing the jewelry retailers awesome looking bling.
Which promotional do you think will have the most long term. Viral, positive long term impact on the most potential new customers.
I agree! So it may not be about gaining visibility, right?
Just Be Sure You’re Always At Least Attempting To Maximize Your Various Opportunities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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