Why Extremely Wealthy Entrepreneurs Know Leveraged Assets Are The Keys To Their Long Term Success! Part Two
Will you level with both me and my (steadily growing!) tribe? How often are you currently benefiting from some type of leveraged assets or resources of any kind? And ladies & gentlemen it doesn’t automatically mean you’re currently experiencing six or seven figure a year annual windfalls.
Of course it’s great if it does. And major congrats to you. But even on a micro scale of some kind. Are there a combination of tools, select assets. resources, contacts or connections of any kind.
Which you can specifically point to as a reliable source for some specific financial gain. Either in the short or long term. And here’s the exciting good and potentially profitable news entrepreneur.
If for whatever reason(s) you’re not currently leveraging any type of traditional or non traditional assets or resources. You can and definitely should start from exactly where you are. And just get things started and constantly and strategically tweak as you go.
Who Else Wants To Know How To Leverage Assets Or Resources You May Or May Not Personally Own?
Ladies & gentlemen for just a moment. Imagine you’re a new startup cable channel. And just like the “Discovery” channel before you once was. And to date you’ve basically got 18 hours worth of programing. Not quite 24 hours of daily programing.
And a relatively new startup company approaches you about buying batches of 30 minute slots via late night cable TV air time. Of course receiving anywhere from 50-75% of your usual rates beats not selling the time at all. Or worst yet losing this potential discounted revenue stream to a major competitor.
However, “what” if they were to make the following potentially profitable JV (Joint Venture) revenue sharing agreement with a qualified expert like Kevin Harrington. Kevin’s contribution is to consult with the startup and share with them how to not only create a successful infomercial. But “how to” parlay it’s success with raising significant venture capital. (Get this, without necessarily having to give up complete controlling interest in their venture.
Kevin’s proven, real world insights, vision, financial connections and extremely profitable direct response know how. Could very easily help this typical cash starved startup avoid. “The X Most Common Venture Capital Fund Raising Mistakes! (A Staggering 97% Of All Newbie Startups Constantly Make! And How To Avoid Them!”
In exchange for sharing his proven wisdom Kevin typically negotiates at least a 20 or X% equity ownership stake in the venture. Which might include the following long term financing/revenue share agreement with an up and coming cable channel. (Which on paper anyway looks like it could possibly go public (sell stock) and eventually rival the long term mega success of the “Discovery” channel.)
Entrepreneur Part Of Your Long Term Value Is Derived From Your Proven Expertise! (Or Your Ability To Help Structure Certain Types Of Previously Untapped Marketing Possibilities!)
In the case of this up and coming aspiring cable channel or up and coming cable TV network. Currently they’re just not in the financial position to 100% finance this new startups 30-60 minute infomercial costs for the next 18-24 months. As a bare bones minimum.
Before the venture might ultimately break even. Or at least get close to breaking even. Say what? But because they understand the dynamics. It would make sense for them to reach out to an expert funding source like one of Kevin’s infomercial producing companies. And the ultimate JV revenue arrangement could be something along the following lines.
(Strictly for hypothetical marketing illustration purposes only.)
Kevin’s company agrees to 100% finance any and all front end advertising, marketing or promotional production costs. For a bare bones minimum of X number of months. Or until the front end costs reaches and exceeds X.
At which point both parties agree to either re-negotiate or end the arrangement altogether. But as soon as or once the JV revenue share arrangement initially breaks even or starts showing any type of gross front profit whatsoever.
Kevin’s company, (including any additional funding JV partners!) his company has brought into the venture. They receive 90% of the gross front end profits until their entire front end expenses are repaid. Then the JV revenue sharing agreement then becomes 50/50 or whatever they previously agreed on.
Some Times It’s More Than Worth It Long Term To Initially Take A little Less On The Front End! (So Over Time You Or Your Major Competitors Can Consistently Profitable Handsomely On The Back End!)
It’s proven revenue sharing arrangements like this. Which allow cable TV executives to ultimate strike out on their own. And start successfully negotiating these types of mega deals. Who knows.
Maybe over time these are the types of previously overlooked and potentially profitable opportunities. You or your major competitors will use going forward. Because now you (hopefully!) have much deeper understanding of leveraging assets and resources. Especially the ones you don’t currently own. Would you not agree?
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