Why Extremely Savvy Entrepreneurs Have To Leverage So Called Dead Assets!Part Three
So hopefully you’ve discovered, after reading the first two installments of this ongoing series.
How some of the most successful entrepreneurs among us, can and consistently do, make an awful lot of money, leveraging non directly competing vendors, so called dead assets, correct?
For sure. And hopefully it’s also occurred to you, how on some and or many different levels, you definitely can do it too.
It’s just a matter of finding, creating and or leveraging the ideal situations, correct?
In the remainder of this particular post and series, you will discover at least three more potentially profitable ways, some of the savviest entrepreneurs among us, consistently do so.
Are you up for that or what?
Are You Ready To Discover How Some Of The Most Successful Entrepreneurs Among Us Strategically Leverage Other Non Directly Competing Vendors So Called Dead Assets!
(And “How” You Can Definitely Do It Too!)
Switching gears here for just a second. Ladies & gentlemen, if you’ve been online for any time at all.
Most of you, recognize the name Russell Brunson, correct? That’s an image of one of his many best selling books, included in this post.
Russell is a legendary, eight figure a year earning entrepreneur. And since some of his high end coaching clients, routinely pay his company, in excess of $100,000 dollars a year, to access his proven money making expertise. 😀
Russell-s ideal, high end consulting client customer has a total lifetime customer value metric, of somewhere between $300,000 -$600,000 dollars, over the next five to seven year period.
Which means, (on or offline), he’s got quite a bit of room, for some marketing creativity. Would you not agree? 😀
(Extremely important note: And just for the record entrepreneur, as of the writing of this particular post, I am not a registered affiliate, nor am I a joint venture (JV) and or cross promotional partner of any kind for Mr. Brunson! Just in case you were wondering! 😀 )
Sometimes The Opportunity To Create Long Term Marketing Leverage Is just Below The Surface!
Case in point; ladies & gentlemen, sadly, lots of aspiring entrepreneurial companies, attempt to sponsor (pay for), offline introductory workshops.
You know the ones I’m referring to, right?
They either (do a combination) of promotional/marketing activities. Like run a series of 30-60 minute info-mercials, about a week before their actual 90 minute introductory workshop come to town.
Plus, occasionally, they will also, run full and half page ads, promoting these local events as well. Not to mention the fact, they also rent out fancy ball rooms, in order to hold their 90 minute introductory workshop events.
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And both they and their staff typically fly 1st class and stay in 1st class, local accommodations.And when all is said and done. They’ve got quite a few upfront out of pocket expenses to cover, before their 3-5 day offline boot camp events are even close to being profitable.Correct?
And no matter how effective their sales presentations are, on average, if their events are one or two days.
On average, they can consistently count on, at least 50% or more, of the first day attendees not showing up for day two and beyond! Ouch.
And no matter how many people (potential) prospects actually stick around for the final sales offer.
Only a certain percentage of them, will actually become paying customers, correct?
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Case in point; Russel -s staff being extremely marketing savvy as they are. They recognize, how the following potential JV offer, will definitely help these companies, at leas recoup some of their investment capital.
Russell will allow the promotional company to initially do two of the following three things.
1.) First: Russell will gladly allow these companies to market/promote his -hardcover- dotcom secrets book to their audience.
And they get to buy it at Russell-s actual hard cost, but resell it to their audience, for the normal retail rate of $14.95. Or X.
2.) Second: Next, they will also offer two of Russell-s most popular home study DVD sets, plus his book, in a one time raffle.
Normally this combo package, would easily retail for $997 (or X), but as long as the workshop attendees, join the promoters opt in email/mobile marketing list. They can pay just $100 dollars.
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Otherwise, all non subscribers pay just $450 dollars! 😀 (Which particular offer would you take advantage of. 😀 Bingo!)
Of course Russell-s JV arrangement with these companies is, he gets joint ownership of all the prospects who end up receiving his book. Which he and or his fulfillment company, usually have shipped.
So he’ll initially get their physical mailing address, so his fulfillment company, can ship the book or DVD course directly to the prospects house.
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3.) Three: Every customer who brings a friend back to any multi day event, plus joins the promoters opt in email/mobile marketing list.
At the end of the event, if they’ve decided not to purchase the offering. A really cool free drawing will be held.
And every prospect, who joined the promoters opt in email/mobile marketing list, plus brought someone whose at least 18 back with them for the last day of the free introductory event.
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Their name automatically goes into the free drawing twice. 😀 And two grand prize winners are drawn. One male and one female.
Ladies & gentlemen, are you starting to really see and appreciate, how and why, some extremely savvy entrepreneurs, simply prefer to leverage, so called dead assets? Great. See you in just a little bit in part for, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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