Why Extremely Savvy Entrepreneurs Definitely Need To What It Cost To Acquire A Customer!Part Two
So as you previously discovered in part one, of this ongoing series, about how some extremely savvy entrepreneurs, from various segments of the entertainment spectrum, such as boxing icon, Floyd “Money” Mayweather, or superstar pop music icon Taylor Swift etc.
Both of these incredibly gifted performers, actually have their peeps, (aka) respective marketing teams, actively approach, many of the various premium channel executives, to see just “how” lucrative arrangement, they can put together, on both the front & back ends of their transactions.
And sometimes, they make the vast majority of their gross income on the front end of these incredibly lucrative transactions.
While other times, they’re more than content, to make the lion’s share of their gross profits on the back end.
Let’s take a closer look at an instance or two, shall we?
So How Do Some Of Today’s Savviest Entrepreneurs Profit From Knowing And Understanding The Real Cost To Acquire A Customer?
Case in point: let’s continue on with our previous ( hypothetical marketing) example from part one.
Where superstar pop music icon Taylor Swifts’s, extremely savvy marketing team, were expertly demonstrating, “how” simply by understanding what various potential, (fortune 500 potential) sponsors were routinely paying, in order to reach Taylor’s exact target demographic.
Her team (can and usually does) negotiate, and structure some outrageously profitable front and back end strategic alliances of all kinds.
For example, Taylor’s peeps, (aka) top flight marketing team might approach one particular, fortune 500 potential sponsor, that routinely spends, upwards of $50–$100 million dollars annually, trying to (first) reach, and convert Taylor’s prime demographic audience, into miniature cash cows!
Building Your Sales Funnel Should Definitely Involve Some Type Of Market Tested Strategic Alliances!
So they are more than interesting, in discovering “how”, they can literally invest, as little as $2– $5 million dollars a year, in order to reach the exact same market!
And Taylor, and other extremely savvy entrepreneurs expert marketing teams, are only too willing, to inform these potential mega sponsors, “how” these previously overlooked marketing opportunities typically work!
Successful Entrepreneurs Simply Think Differently Than The Vast Majority Of Their Peers Do!
In case of Taylor Swift’s extremely savvy marketing team, they have a variety of “battlefield tested” ways, for her potential sponsors to:
(A.) Save a ton of traditional, upfront out of pocket cost! (B.) Make ton of money on both the front and back end of this particular arrangement, while they do so!
For ex: here’s one incredibly lucrative strategy, Taylor will routinely employ.Every time she appears on (either) a nationally syndicated radio or nationally televised TV show etc.
She will inform her millions of -world wide-adoring fans, “how” simply by going to this special lead capture page on her mobile responsive WordPress website, and or blog etc.
And they join her special VIP opt in email Alert subscribers list!Three really cool things automatically happen!
This Is Why It’s So Critically Important To Understand The Total Lifetime Customer Value Formula!
A.) First, they automatically get advanced notice, email (and or) text message “Alerts” , about any brand new CD’s , she’s about to release, at least one to two months ahead of the general public! 😀
B.) Next, they can join her “birthday” club, where once a month, ten extremely lucky, grand prize winners, get $2,000 dollars each in cash!
And $100 dollars in gas cards!Plus, $200 dollars in grocery store coupons, to the major grocery store of their choice! C.) And finally, they get to enter a “raffle” and pay a one time fee of just $750 dollars, for a chance to win a brand spanking new $60,000 dollar Cadillac Escalade, with all the trimmings! Say what? 😀
Ever Notice How Some Of The Best Small Business Marketing Tips Are Often Right Under Your Nose!
And of course, Taylor’s fortune 500 type sponsor, is only too willing to fund all of this front end marketing activity, because they get 50% joint ownership, to the opt in email/mobile list subscribers as well!
And they periodically follow up, with their best, market tested offers! And you can just bet, the “raffle” strategy alone, which pay’s Taylor’s marketing team, a cool 50% of the gross amount, make it more than worth it to her!
In part three, you’ll discover even more proven ways, Taylor extremely savvy marketing team, routinely monetizes audience, okay?
Are You Starting To Appreciate Why Your Traditional Advertising Costs Definitely Shouldn’t Make Up The Vast Majority Of Your Marketing And Or Promotional Costs!
Until then, hopefully it’s starting to become crystal clear, “why” some of today’s, extremely savvy entrepreneurs, definitely need to know the real cost to acquire a customer!Don’t you agree? Good! See you in just a bit, in part three!Now as is customary during this part of our show.
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