Ladies & gentlemen did you know or were you previously aware that effective lead generation and or companies, that do nothing else.
But supply all types of small business owners and or service providers of literally all shapes and sizes with various types of semi qualified leads.
This one (highly sought after) service is a multi billion dollar a year industry. And steadily growing. (With no end in sight.)
Both on and offline!(And the really good news is, it isn’t going away any time soon!)
Were you aware such entrepreneurial opportunities even existed on such a major scale?
Case in point; there are some (highly) skilled service providers, such as specialty doctors, chiropractors, and or high end, business orientated CPA firms.
Which routinely pay companies, service providers themselves, five figures per year, to do nothing more, than constantly supply them with specific (contact) names, addresses and key professional introductions.
So they can market their various products and or services to them! But for sure there is always room for the less conventional, non traditional approaches to lead generation as well.
Which in turn can and often lead to even greater and far more profitable long term marketing opportunities!
But make no mistake about it entrepreneur the very tip of the marketing iceberg of opportunities, typically starts with some really effective lead generation strategies! Just like the ones you are about to discover!
So What’s The Real Reason Profit Seeking Small Business Owners And Or Service Providers Definitely Need A Really Effective Lead Generation Strategy Or Two?
So as you previously discovered in the previous paragraph, unless (or until) your profit seeking small business and or service gets at least semi proficient at effective lead generation strategies and or tactics etc.
Your business and or service will not even begin to reach anywhere near it’s full capacity of potential output. And as a direct result you won’t be able to hire and maintain the very best people your particular niche can provide!
And you can’t be nearly as charitable, (on an ongoing basis) as you’re truly capable of being and or would truly like to be!
And you can’t properly service as many potential customers, patients and or clients as well you’d like to! And all because way back when your initial and or ongoing lead generation strategies and or tactics are not nearly effective as they can or should be!
So on that rather grim note (entrepreneur) let’s get with the program, shall we? Alright then.
Effective Lead Generation Strategies And Or Tactics Are The Keys That Open The Door To The Long Term Profits Vault!
Watch how this incredibly marketing savvy software developer/distributor uses two (mega proven) marketing concepts to instantly generate a proverbial ton of potential first time and long term repeat customers and or clients. Plus use some serious strategic alliances to absolutely out promote their (clueless) local major competitors!
So this extremely crafty software developer/distributor wants to not only grow their potential customer list, but in the process explode their long term profits while simultaneously help a few local charities fund raise as well! Sounds like some extremely worthwhile goals do they not? For sure.
So here’s what they initially propose. They will gladly host (pay for) an evening of live music with at least one of the areas top local bands, supply food, and some (extremely) light alcoholic beverages to boot. Say what?
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They will rent one of the city’s most popular, (not to mention) most expensive spots for the night and get several of the top local TV, radio and newspapers, to donate equal (dollar) amounts of free, unsold display advertising space, and or unsold air time.
(Not to mention) several published articles on their state of the art WordPress blogs, and use them to promote that nights charity fund raising event.
The prime time facility which normally rents for $10,000 dollars a night, plus they usually make most of their money on the back end food and beverage sales which they normally expect to gross an additional $5,000 to $7,500 dollars!(Or more!)
Just depending (of course) on the actual size of the particular crowd in attendance and their particular income range!
And since this (one night) charitable event extravaganza typically involves various sized local businesses and or service providers, the average income of those in attendance will be well above the normal average!
How Some Extremely Savvy Entrepreneurs Put Some Of Their Very Best Lead Generation Efforts On Steroids!
Typically this type of aggressively promoted (one night) charity event will normally draw, about 3,500 local business owners and service providers, all in one relatively non cramped space!
And (typically) at least 10% of the small business owners/service providers in attendance will also buy additional tickets for (either) their spouse, live in significant other, secretary and or main senior partner or marketing director etc.
In any event, the tickets are $200 dollars per person to attend, but a maximum of any three people per company/service, can also attend for just $150 dollars each!
So here’s how some of the front end math initially breaks down, 3,500 savvy local business owner/service providers, gladly pay (donate)$200 dollars each, to attend this annual charity event. (3,500 x $200 dollars = $700,000 dollars!)
Plus an additional, 350 tickets, at $200 dollars each get sold, in order for some highly influential local spouses, live in significant others, lead secretaries, main senior partners, and or marketing directors can attend as well!
(So that’s an additional $70,000 dollars in front end donations!3,500 x .10% = 350 more people @ $200 dollars each= an additional $70,000 dollars in front end donations!)
Who Says Local Small Business Owners And Or Service Providers Don’t Have Hearts Of Gold!
And in order to make things extremely interesting! The software developer invites at least four local charities to attend the live event as well! And the charities that sell the most tickets to their current donor base, they receive the lion’s share of their half of the gross receipts!
So in other words, the charities are going to receive 50% of the night’s front end receipts! But, the charity that sold the most tickets to the event, they receive half of the 50% share and the remaining three, numbers two- fourth place, they split the remaining balance!
This way, all four charities have a vested reason to hustle like crazy! But here’s the other marketing ploy, the extremely savvy software developer employs!
At least three separate times during the night this extremely charitable crowd, gets to participate in three separate live raffles! And the charities also receive a 25% stake in those proceeds as well!
And again, they will receive their proceed share of the 25%, based on the order they previously finished in, with regards to how many tickets their organizations sold to the event!
With a slight marketing twist you’ll discover in part two! (So please stay tuned!) One of the extremely popular items that gets raffled off, is a $20,000 dollar, VIP 14 day luxury cruise package for two, to fun & sun in the Bahamas!
And it will only cost, a one time payment of just $500 dollars per person, in order to enter! And later on this same extremely charitable crowd, will take their chances, yet again, in order to win either, a men’s or women’s, $5,000 dollar Rolex watch!(Courtesy of one the software developers, local joint venture partners!)
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And for that particular privilege they only need to pay a one time raffle fee of just $300 dollars each! (And as you might imagine the crowd usually comes out of the wood work for that one!(Especially the lady CEO’s in attendance!)
And finally as the night’s festivities are slowly coming to an end! The final raffle of the night is held! Right after the “last call for alcohol” announcement comes glaring over the PA (Public Announcement) system!
And this one is for a state of the art, 75 inch flat screen TV! Which normally retails for $1,100 dollars! But this one only costs $200 dollars per entrant, and the winning raffle entrant gets to have it delivered free of charge by one of the software developers, local retail appliance dealer JV partners.
So at the end of the night the local papers, TV stations, radio personalities and various lifestyle bloggers in attendance have more than enough video footage and stories to publish about! Correct?
And (as you’re about) to discover shortly in part two both the local charities, as well as the local JV partners all made out like bandits too!
As did the software developer, because, every business owner/service provider that’s not already a current customer of the extremely marketing savvy software developer they automatically receive a $10,000 or X dollar piece of software free! Huh?
Provided they joined the software developers VIP opt in email/mobile marketing database! So ladies gentlemen are you starting to see and appreciate, why every profit seeking small business owner and or service provider, definitely needs an effective lead generation strategy or two! Say yes!
You Or Your Major Competitors Get Good At Non Traditional Lead Generation Strategies And tactics And watch Your Bottom Line Gradually Soar!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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Thanks so much for your awesome comments Tanvi!
They’re greatly appreciated. And I sincerely hope at least some of the strategies
and tactics will help both you and some of your top JV (Joint Venture) or top
cross promotional partners make it to the very next level or two.
Thanks so much for taking the time to stop by and share your thoughts.
Thanks for your incredibly kind words Tanvi.
Hopefully you’ve not got a proven roadmap going forward.
Let us know how things work out going forward.